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Chinese Online Game Development Trends, 2014 and Beyond

Published By :

Market Intelligence & Consulting Institute

Published Date : Dec 2014

Category :


No. of Pages : 16 Pages

The growing maturity of internet coupled with the government's policy support has accompanied the boom in the Chinese online game market. In 2014, the Chinese industry - comprising of mainly client, web and mobile game sectors - is estimated at 100 billion RMB (US$16.13 billion; US$1 = 6.2 RMB), fetching the world's second spot. In anticipation of ongoing momentum in the mobile internet industry and the rise of China's third- and fourth-tier cities, more Chinese consumers have considered to using own mobile devices as means to access internet. Hence, mobile and web game developers, even traditional game developers, have been diving into the mobile game market through mergers and acquisitions. This report provides the overview of market development, user base and market value in those three sectors of Chinese online game industry and identifies the future trends.

1. Definition of Online Games

2. Development of Chinese Online Game Market

3. From Client Game Dominance to Co-development
3.1 Client Games to Enter a Maturity Phase
3.2 Web Games Shifting Focus to Mobile Games

4. Mobile Games Still in the High Growth Phase
4.1 WeChat's Add-on Effect on Mobile Games

5. Conclusion


List of Table

Figure 1 Chinese Online Game Market Composition
Figure 2 Chinese Online Game Industry's User Base, 2008 - 2013
Figure 3 Chinese Online Game Market Value, 2009 - 2016
Figure 4 Chinese Online Game Industry Shipment Value Share by Game Type, 2008 - 2013
Figure 5 Main Reasons Affecting Chinese Consumer Preference of Mobile Game Downloads, 2013
Figure 6 Main Factors Affecting Chinese Consumer Preference of WeChat Games, 2013

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