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China Sofa Industry 2013 Deep Research Report

Published By :

QYResearch

Published Date : Aug 2013

Category :

Furniture

No. of Pages : 146 Pages


The report firstly introduces Sofa basic information including Sofa definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Sofa industry policy and plan, Sofa product specification, manufacturing process, product cost structure etc. then statistics China 30 key manufacturers Sofa capacity production cost price profit production value gross margin etc details information, at the same time, statistics these manufacturers Sofa products customers application capacity market position company contact information etc company related information, then collect all these manufacturers data and listed China Sofa capacity production capacity market share production market share supply demand shortage import export consumption etc data statistics, and then introduced China Sofa 2009-2017 capacity production price cost profit production value gross margin etc information. 

And also listed Sofa upstream raw materials equipments and down stream clients and alternative products survey analysis and Sofa marketing channels industry development trend and proposals. In the end, this report introduced 100K sets/year Sofa new project SWOT analysis Investment feasibility analysis investment return analysis and also give related research conclusions and development trend analysis of China Sofa industry. In a word, it was a depth research report on China Sofa industry. And thanks to the support and assistance from Sofa industry chain related technical experts and marketing engineers during Research Team survey and interviews.
Table of Contents

Chapter One Sofa Industry Overview 1
1.1 Definition 1
1.2 Sofa Classification 1
1.3 Industry Chain Structure 5

Chapter Two Sofa Manufacturing Process 5
2.1 Sofa Structure 5
2.2 Sofa manufacturing process 5
2.3 Manufacturing process introduction 6
2.3.1 Batching process 6
2.3.2 Assembling frame 6
2.3.3 Sponge preparation 7
2.3.4 Paste framework 8
2.3.5 Coat clipping 9
2.3.6 Coat sewing 10
2.3.7 Sofa Assembly 11
2.3.8 Test and storage 12
2.4 Sofa product testing standards 12

Chapter Three International Sofa Industry Overview 14
3.1 2013 Global Sofa market overview 14
3.1.1 International Sofa demand 14
3.1.2 International Sofa production 14
3.1.2 International Sofa trade 15
3.2 2013 International Sofa market basic features 16
3.3 Imports and exports of major countries and regions 17

Chapter Four China Sofa Industry Overview 18
4.1 2013 China Sofa Market 18
4.2 2013 China Sofa Regional structure 24
4.3 China Production Capacity overview 25
4.4 China Sofa demand 30
4.5 China Sofa supply  demand  shortage 30
4.6 China Sofa production value , consumption, export , import 31
4.7 China Sofa import export consumption 31
4.8 China Sofa price  production value  cost  profit margin 31
4.9 2009-2017 China Sofa net asset profit margin Figure 32
4.10 2009-2017 China Sofa Industry asset-liability ratio 33

Chapter Five Key Manufacturers Analysis 33
5.1 KUKA 33
5.2 MANWAH 36
5.3 Shenzhen ZUOYOU 39
5.4 ARIS 42
5.5 JISI GROUP 45
5.6 DABAN 48
5.7 HEYEE 51
5.8 Sikexin 54
5.9 SHUANGYE 57
5.10 LEHOO 60
5.11 KINETIC 63
5.12 ZHIHAO 66
5.13 SULIA 69
5.14 NATUZZI 72
5.15 SUNHOO 75
5.16 QUANYOU 78
5.17 ZSMZ 82
5.18 NONDO 85
5.19 TIANCHENG 87
5.20 LANDBOND 90
5.21 Weitesi 94
5.22 QUMEI 97
5.23 STEEL-LAND 100
5.24 FZD 103
5.25 Kinwai(China ) 106
5.26 Desheng 109
5.27 NAFFON 112
5.28 FUBAO 115
5.29 LINSHIMUYE 118
5.30 HONGKONG ROYAL 121

Chapter Six Sofa Industry Marketing Channel Analysis 124
6.1 Furniture marketing channels diversity 125
6.2 Current problems of furniture marketing channels 126
6.3 Self-built channel maintenance strategies 127
6.3.1 Policy support 127
6.3.2 Product Strategy 127
6.3.3 Price Strategy 127
6.3.4 Promotion Strategy 128
6.3.5 Advertising Strategy 128
6.3.6 Training Support 128
6.3.7 Staff support 128
6.4 O2O mode 128
6.5 Marketing channels summary 130

Chapter Seven 100K sets /year Sofa Project Investment Feasibility Analysis 131
7.1 100K sets /year Sofa Project Opportunities & risks Analysis 131
7.2 100K sets /year Sofa Project Investment Feasibility Analysis 132

Chapter Eight Sofa Research Conclusions 132

List of Table


Figure Sofa product picture 1
Table 2012 China Leather Sofa Cloth Sofa Other Sofa proportion 2
Figure Leather Sofa product picture 2
Figure Wooden Sofa product picture 3
Figure Cloth Sofa product picture 3
Figure Cany Sofa product picture 4
Figure Sofa Industry Chain Structure 5
Figure Sofa manufacturing process 6
Figure Assembling Sofa frame 7
Figure Sofa Sponge preparation 8
Figure Integration of frame and cloth cover 9
Figure Sofa coat size design 10
Figure Sofa coat clipping 11
Figure Sofa Coat assembly 12
Table International Sofa spending geographical segments 14
Figure Sofa consumption share of countries 15
Figure 2000-2012 International Sofa trade(100 million U.S. $) 16
Figure Total retail sales of social consumer goods monthly increased 18
Figure Furniture and parts exports (100 million U.S. $) and growth rate 20
Figure 2013 April real estate sales area (square meters) and growth rate 21
Figure 2011-2013 National residential average price (yuan / square meter) 22
Figure 2011-2013 Chinese building materials& furniture boom index 23
Figure 2002-2013 U.S. house sales (10K sets) and growth rate 24
Figure 2012 China each region sofa production share 25
Table 2009-2017 China 30 companies Sofa capacity and total capacity (10K sets ) list 25
Table 2009-2017 China 30 companies Sofa capacity market share list 26
Table 2009-2017 China 30 companies Sofa production and total production (10K sets ) list 27
Table 2009-2017 China 30 companies Sofa production market share list 28
Figure 2009-2017 China Sofa capacity , production (10K sets ) and growth rate 29
Table 2009-2017 China Sofa demand (10K sets ) list 30
Table 2009-2017 China Sofa supply , demand and shortage (10K sets ) list 30
Table 2009-2017 China Sofa production value , consumption, export , import list(uint:100 million yuan) 31
Table 2009-2017 China Sofa import, export and consumption(10K sets ) list 31
Table 2009-2017 China Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan) profit margin list 31
Figure 2009-2017 China Sofa net asset profit margin Figure 32
Figure 2009-2017 China Sofa n Industry asset-liability ratio 33
Table KUKA Company information list(product client market position contact etc 11 items) 33
Table 2009-2017 KUKA Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan) profit margin list 34
Figure 2009-2017 KUKA Sofa capacity  production (10K sets ) and growth rate 35
Figure 2009-2017 KUKA Sofa production China market share 35
Figure 2009-2017 KUKA Sofa production Global market share 36
Table MANWAH Company information list(product client market position contact etc 11 items) 36
Table 2009-2017 MANWAH Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 37
Figure 2009-2017 MANWAH Sofa capacity  production (10K sets ) and growth rate 38
Figure 2009-2017 MANWAH Sofa production China market share 38
Figure 2009-2017 MANWAH Sofa production Global market share 39
Table ZUOYOU Company information list(product client market position contact etc 11 items) 39
Table 2009-2017  ZUOYOU Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 40
Figure 2009-2017  ZUOYOU Sofa capacity  production (10K sets ) and growth rate 41
Figure 2009-2017  ZUOYOU Sofa production China market share 42
Table ARIS Company information list(product client market position contact etc 11 items) 42
Table 2009-2017 ARIS Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 43
Figure 2009-2017 ARIS Sofa capacity  production (10K sets ) and growth rate 44
Figure 2009-2017 ARIS Sofa production China market share 44
Figure 2009-2017 ARIS Sofa production Global market share 45
Table JISI Company information list(product client market position contact etc 11 items) 45
Table 2009-2017 JISI Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 46
Figure 2009-2017 JISI Sofa capacity  production (10K sets ) and growth rate 47
Figure 2009-2017 JISI Sofa production China market share 47
Figure 2009-2017 JISI Sofa production Global market share 48
Table DABAN Company information list(product client market position contact etc 11 items) 48
Table 2009-2017 DABAN Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 49
Figure 2009-2017 DABAN Sofa capacity  production (10K sets ) and growth rate 50
Figure 2009-2017 DABAN Sofa production China market share 50
Figure 2009-2017 DABAN Sofa production Global market share 51
Table HEYEE Company information list(product client market position contact etc 11 items) 51
Table 2009-2017 HEYEE Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 52
Figure 2009-2017 HEYEE Sofa capacity  production (10K sets ) and growth rate 53
Figure 2009-2017 HEYEE Sofa production China market share 53
Figure 2009-2017 HEYEE Sofa production Global market share 54
Table Sikexin Company information list(product client market position contact etc 11 items) 54
Table 2009-2017 Sikexin Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 55
Figure 2009-2017 Sikexin Sofa capacity  production (10K sets ) and growth rate 56
Figure 2009-2017 Sikexin Sofa production China market share 56
Figure 2009-2017 Sikexin Sofa production Global market share 57
Table SHUANGYE Company information list(product client market position contact etc 11 items) 57
Table 2009-2017 SHUANGYE Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 58
Figure 2009-2017 SHUANGYE Sofa capacity  production (10K sets ) and growth rate 59
Figure 2009-2017 SHUANGYE Sofa production China market share 59
Figure 2009-2017 SHUANGYE Sofa production Global market share 60
Table LEHOO Company information list(product client market position contact etc 11 items) 60
Table 2009-2017 LEHOO Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 61
Figure 2009-2017 LEHOO Sofa capacity  production (10K sets ) and growth rate 62
Figure 2009-2017 LEHOO Sofa production China market share 62
Figure 2009-2017 LEHOO Sofa production Global market share 63
Table KINETIC  Company information list(product client market position contact etc 11 items) 63
Table 2009-2017 KINETIC Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 64
Figure 2009-2017 KINETIC Sofa capacity  production (10K sets ) and growth rate 65
Figure 2009-2017 KINETIC Sofa production China market share 65
Table ZHIHAO Company information list(product client market position contact etc 11 items) 66
Table 2009-2017 ZHIHAO Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 67
Figure 2009-2017 ZHIHAO Sofa capacity  production (10K sets ) and growth rate 68
Figure 2009-2017 ZHIHAO Sofa production China market share 68
Figure 2009-2017 ZHIHAO Sofa production Global market share 69
Table SULIA Company information list(product client market position contact etc 11 items) 69
Table 2009-2017 SULIA Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 70
Figure 2009-2017 SULIA Sofa capacity  production (10K sets ) and growth rate 71
Figure 2009-2017 SULIA Sofa production China market share 71
Figure 2009-2017 SULIA Sofa production Global market share 72
Table NATUZZI (China ) Company information list(product client market position contact etc 11 items) 72
Table 2009-2017 NATUZZI (China )Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 73
Figure 2009-2017 NATUZZI (China )Sofa capacity  production (10K sets ) and growth rate 74
Figure 2009-2017 NATUZZI (China )Sofa production China market share 74
Figure 2009-2017 NATUZZI (China )Sofa production Global market share 75
Table SUNHOO Company information list(product client market position contact etc 11 items) 75
Table 2009-2017 SUNHOO Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 76
Figure 2009-2017 SUNHOO Sofa capacity  production (10K sets ) and growth rate 77
Figure 2009-2017 SUNHOO Sofa production China market share 77
Figure 2009-2017 SUNHOO Sofa production Global market share 78
Table QUANYOU Company information list(product client market position contact etc 11 items) 78
Table 2009-2017 QUANYOU Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 80
Figure 2009-2017 QUANYOU Sofa capacity  production (10K sets ) and growth rate 80
Figure 2009-2017 QUANYOU Sofa production China market share 81
Figure 2009-2017 QUANYOU Sofa production Global market share 81
Table ZSMZ Company information list(product client market position contact etc 11 items) 82
Table 2009-2017 ZSMZ Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 83
Figure 2009-2017 ZSMZ Sofa capacity  production (10K sets ) and growth rate 83
Figure 2009-2017 ZSMZ Sofa production China market share 84
Figure 2009-2017 ZSMZ Sofa production Global market share 84
Table NONDO Company information list(product client market position contact etc 11 items) 85
Table 2009-2017 NONDO Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 86
Figure 2009-2017 NONDO Sofa capacity  production (10K sets ) and growth rate 86
Figure 2009-2017 NONDO Sofa production China market share 87
Table TIANCHENG Company information list(product client market position contact etc 11 items) 87
Table 2009-2017 TIANCHENG Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 88
Figure 2009-2017 TIANCHENG Sofa capacity  production (10K sets ) and growth rate 89
Figure 2009-2017 TIANCHENG Sofa production China market share 89
Figure 2009-2017 TIANCHENG Sofa production Global market share 90
Table LANDBOND  Company information list(product client market position contact etc 11 items) 90
Table 2009-2017 LANDBOND Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 91
Figure 2009-2017 LANDBOND Sofa capacity  production (10K sets ) and growth rate 92
Figure 2009-2017 LANDBOND Sofa production China market share 93
Figure 2009-2017 LANDBOND Sofa production Global market share 93
Table Weitesi Company information list(product client market position contact etc 11 items) 94
Table 2009-2017 Weitesi Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 95
Figure 2009-2017 Weitesi Sofa capacity  production (10K sets ) and growth rate 96
Figure 2009-2017 Weitesi Sofa production China market share 96
Figure 2009-2017 Weitesi Sofa production Global market share 97
Table QUMEI Company information list(product client market position contact etc 11 items) 97
Table 2009-2017 QUMEI Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 98
Figure 2009-2017 QUMEI Sofa capacity  production (10K sets ) and growth rate 99
Figure 2009-2017 QUMEI Sofa production China market share 99
Figure 2009-2017 QUMEI Sofa production Global market share 100
Table STEEL-LAND Company information list(product client market position contact etc 11 items) 100
Table 2009-2017 STEEL-LAND Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 101
Figure 2009-2017 STEEL-LAND Sofa capacity  production (10K sets ) and growth rate 102
Figure 2009-2017 STEEL-LAND Sofa production China market share 102
Figure 2009-2017 STEEL-LAND Sofa production Global market share 103
Table FZD Company information list(product client market position contact etc 11 items) 103
Table 2009-2017 FZD Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 104
Figure 2009-2017 FZD Sofa capacity  production (10K sets ) and growth rate 105
Figure 2009-2017 FZD Sofa production China market share 105
Figure 2009-2017 FZD Sofa production Global market share 106
Table Kinwai(China) Company information list(product client market position contact etc 11 items) 106
Table 2009-2017 Kinwai(China) Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 107
Figure 2009-2017 Kinwai(China) Sofa capacity  production (10K sets ) and growth rate 108
Figure 2009-2017 Kinwai(China) Sofa production China market share 108
Figure 2009-2017 Kinwai(China) Sofa production Global market share 109
Table Desheng Company information list(product client market position contact etc 11 items) 109
Table 2009-2017 Desheng Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 110
Figure 2009-2017 Desheng Sofa capacity  production (10K sets ) and growth rate 111
Figure 2009-2017 Desheng Sofa production China market share 111
Figure 2009-2017 Desheng Sofa production Global market share 112
Table NAFFON Company information list(product client market position contact etc 11 items) 112
Table 2009-2017 NAFFON Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 113
Figure 2009-2017 NAFFON Sofa capacity  production (10K sets ) and growth rate 114
Figure 2009-2017 NAFFON Sofa production China market share 114
Figure 2009-2017 NAFFON Sofa production Global market share 115
Table FUBAO Company information list(product client market position contact etc 11 items) 115
Table 2009-2017 FUBAO Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 116
Figure 2009-2017 FUBAO Sofa capacity  production (10K sets ) and growth rate 117
Figure 2009-2017 FUBAO Sofa production China market share 117
Figure 2009-2017 FUBAO Sofa production Global market share 118
Table LINSHIMUYE Company information list(product client market position contact etc 11 items) 118
Table 2009-2017 LINSHIMUYE Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 119
Figure 2009-2017 LINSHIMUYE Sofa capacity  production (10K sets ) and growth rate 120
Figure 2009-2017 LINSHIMUYE Sofa production China market share 121
Figure 2009-2017 LINSHIMUYE Sofa production Global market share 121
Table HONGKONG ROYAL Company information list(product client market position contact etc 11 items) 122
Table 2009-2017 HONGKONG ROYAL Sofa production (10K sets ) price  cost  profit (yuan/set) production value (100 million yuan)profit margin list 123
Figure 2009-2017 HONGKONG ROYAL Sofa capacity  production (10K sets ) and growth rate 123
Figure 2009-2017 HONGKONG ROYAL Sofa production China market share 124
Figure 2009-2017 HONGKONG ROYAL Sofa production Global market share 124
Table Furniture dealers sales list 125
Table Stores of a single distributor 125
Table Single store business area 126
Table 2013 China Sofa Project Opportunities & risks Analysis list 131
Table 100K sets /year Sofa Project Investment Feasibility Analysis 132

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