866-997-4948(US-Canada Toll Free)

Charitable Giving - Ireland - September 2015

Published By :

Mintel

Published Date : Sep 2015

Category :

Lifestyle

No. of Pages : N/A

Slacktivism is popular in Ireland, with Irish consumers showing a preference for interacting with charities through

Table of Content

Introduction

Key themes of the report
Data sources
Definition
Abbreviations

Executive Summary

Market factors
NI charity sector dominated by small charities
NI consumers donating an average of £1-10 per month, RoI consumers donate €1-15
Pressures on Irish consumers’ finances continue
Social networks helping charities increase awareness
High smartphone and tablet ownership enables charities to reach consumers on-the-go
Executive pay and payoffs and fraud a concern for the charity sector
Companies, brands and innovation
The consumer
Collection boxes and street collections main ways Irish consumers donate to charity
Figure 1: Methods used by consumers to donate money to charities in the last 12 months, NI and RoI, June 2015
Donating clothing the primary non-monetary way consumers support charities
Figure 2: Non-monetary methods used by consumers to aid charities in the last 12 months, NI and RoI, June 2015
Irish consumers ‘slacktivists’
Figure 3: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, NI and RoI, June 2015
Medical charities favoured in NI, family and children in RoI
Figure 4: Types of charities that consumers have donated to in the last 12 months, NI and RoI, June 2015
Helping others the top reason Irish consumers donate to charity
Figure 5: Reasons why consumers donated to charity, NI and RoI, June 2015
Irish consumers worry not enough donations are passed on to intended recipients
Figure 6: Agreement with statements relating to charitable giving, NI, June 2015
Figure 7: Agreement with statements relating to charitable giving, RoI, June 2015
What we think

Issues and Insights

How are Irish consumers donating to money to charities?
The facts
The implications
Why are Irish consumers donating money to or volunteering at charitable causes?
The facts
The implications
Which types of charitable causes are Irish consumers donating to?
The facts
The implications
How are Irish consumers interacting with charities?
The facts
The implications

Market Overview

Key points
Small charities dominating the sector in NI
Figure 8: Number of charities, average income and total income, by annual income band, NI, March 2015
Average monthly donations £1-10 in NI and €1-15 in RoI
Figure 9: Average amount of money that consumers donated to charity on a monthly basis, NI, June 2015
Figure 10: Average amount of money that consumers donated to charity on a monthly basis, RoI, June 2015
Irish consumers with money left at the end of the month in decline
Figure 11: Financial health of Irish consumers, RoI, July 2014-June 2015
Figure 12: Financial health of Irish consumers, NI, July 2014-June 2015
Food bank usage growing exponentially
Figure 13: Total usage of food banks, NI, 2011/12-2014/15
Facebook most used social network in Ireland, Twitter and Google+ also popular
Figure 14: Social networks used by consumers at least once per week, NI and RoI, March 2015
Charities using social networks to gain exposure
Internet-enabled mobile devices offer charities opportunity to reach consumers on-the-go
Figure 15: Consumers who own, or have access to, mobile technology devices, NI and RoI, July 2014-June 2015
Executive salaries and payoffs issue negatively impacting Irish charity sector

Strengths and Weaknesses

Strengths
Weaknesses

Companies and Innovations

Key points
Examples of innovation
Cancer Research UK facilitates contactless donations
Trócaire launch collection ‘Box’ app
Givey to encourage social fundraising
Charity profiles
Cancer Research UK
Key facts
Ways to donate
Recent developments
The Irish Society for the Prevention of Cruelty to Animals (ISPCA)
Key facts
Ways of donating
Recent developments
The Irish Society for the Prevention and Cruelty of Children (ISPCC)
Key facts
Ways to donate
Recent Developments
National Society for the Prevention of Cruelty to Children (NSPCC)
Key facts
Ways of donating
Recent Developments
Oxfam
Key facts
Ways to donate
Recent Developments
Praxis Care
Key facts
Ways of donating
Recent Developments
The Royal Society for the Protection and Cruelty to Animals (RSPCA)
Key facts
Ways of donating
Recent Developments
St. Vincent de Paul
Key facts
Ways to donate
Recent Developments
Trócaire
Key facts
Ways of donating
Recent Developments
Unicef
Key facts
Ways of donating
Recent Developments
Online donation websites
Givey
Key facts
Recent Developments
Give as you Live
Key facts
Recent Developments
IDonate.ie
Key Facts
Recent Developments
JustGiving
Key facts
Recent Developments
Mycharity.ie / Everydayhero
Key facts
Recent Developments
Virgin Money Giving
Key facts
Recent Developments

The Consumer – Methods Used to Donate Money to Charities

Key points
Collection boxes in shops and street collections the main methods of donating to charity
Figure 16: Methods used by consumers to donate money to charities in the last 12 months, NI and RoI, June 2015
Gen Xers and Boomers in RoI most receptive to collection boxes, street canvassers and sponsoring
Figure 17: Methods used by consumers to donate money to charities in the last 12 months, by age, NI ad RoI, June 2015
Young NI consumers most likely to donate via collection boxes in shops
Figure 18: Methods used by consumers to donate money to charities in the last 12 months, by age, NI, June 2015
Irish women most likely to visit charity shops
Figure 19: Consumers shopping at charity shops (eg Cancer Research, Oxfam) in the last 12 months, by gender and social class, NI and RoI, June 2015
RoI Boomers most likely to donate money at religious services
Figure 20: Consumers donating money to charities during religious services in the last 12 months, by gender age, NI and RoI, June 2015
Online donations appeal to working consumers
Figure 21: Consumers making a one-time donation online (eg via JustGiving) in the last 12 months, NI and RoI, NI and RoI, June 2015

The Consumer – Non-monetary Methods Used to Aid Charities

Key points
Donating clothing the preferred non-monetary method of aiding charities
Figure 22: Non-monetary methods used by consumers to aid charities in the last 12 months, NI and RoI, June 2015
Irish women the main donators of clothing
Figure 23: Consumers that have donated clothing to aid charities in the last 12 months, NI and RoI, by gender and age, June 2015
Affluent consumers most likely to donate food, but only marginally
Figure 24: Consumers that have donated food (eg to a food bank) to aid charities in the last 12 months, NI and RoI, by age and social class, June 2015

The Consumer – How Consumers Interact with Charities

Key points
Slacktivism popular in Ireland
Figure 25: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, NI and RoI, June 2015
Young Irish consumers the main slacktivists
Figure 26: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by age, NI, June 2015
Figure 27: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by age, RoI, June 2015
Irish women most inclined to buy from a charity
Figure 28: Consumers that have bought products from a charity (eg clothes, cards, books etc) in the last 12 months, by gender, age and social class, NI and RoI, June 2015

The Consumer – Charitable Causes Supported by Irish Consumers

Key points
Diverse range of charities supported in Ireland
Figure 29: Types of charities that consumers have donated to in the last 12 months, NI and RoI, June 2015
Medical charities most popular among Irish women
Figure 30: Consumers that have donated to medical research/health/hospitals in the last 12 months, by gender and age, NI and RoI, June 2015
Consumers with children donating to family and children’s charities
Figure 31: Consumers that have donated to family/children's charities in the last 12 months, by gender and presence of children in the house hold, NI and RoI, June 2015
Singletons and women the main donators to animal welfare charities
Figure 32: Consumers that have donated to animal welfare charities in the last 12 months, by gender and marital status, NI and RoI, June 2015
Men donating more to disability charities, Millennials and Gen Xers to natural disaster and war relief efforts in RoI
Figure 33: Types of charities that consumers have donated to in the last 12 months, by gender and age NI, June 2015

The Consumer – Reasons Irish Consumers Donated to Charity

Key points
Altruism driving charitable giving
Figure 34: Reasons why consumers donated to charity, NI and RoI, June 2015
Making a difference driving donations from NI women and 16-24s
Figure 35: Reasons why consumers donated to charity in the last 12 months, by gender, age and social class, NI, June 2015
Affluent and mature consumers in RoI feel more able to give
Figure 36: Reasons why consumers donated to charity in the last 12 months, by gender, age and social class, RoI, June 2015
Relating to causes key motivator for NI women
Figure 37: Reasons why consumers donated to charity in the last 12 months, by gender and age, NI, June 2015
Figure 38: Reasons why consumers donated to charity in the last 12 months, by gender and age, RoI, June 2015

The Consumer – Attitudes towards Charitable Giving

Key points
Irish consumers worry that not enough donations are being passed on to intended recipients
Figure 39: Agreement with statements relating to charitable giving, NI, June 2015
Figure 40: Agreement with statements relating to charitable giving, RoI, June 2015
Irish women most concerned that charities are not passing on enough donations
Figure 41: Consumers that agree with statements relating to charitable giving, by gender and age, NI, June 2015
Figure 42: Consumers that agree with statements relating to charitable giving, by gender and age, RoI, June 2015
Street canvassers not well received by women and ABC1s
Figure 43: Consumers that agree with the statement ‘I don’t like being stopped on the street by charity canvassers’, by gender, age and social class, NI and RoI, June 2015
Millennials influenced by and willing to pay more for brands making charitable donations
Figure 44: Agreement with statements relating to charitable giving, by gender and age, NI and RoI, June 2015
Figure 45: Agreement with statements relating to charitable giving, by gender and age, NI and RoI, June 2015

Appendix

NI Toluna
Figure 46: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015
Figure 47: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015 (continued)
Figure 48: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015 (continued)
Figure 49: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015 (continued)
Figure 50: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, NI, June 2015
Figure 51: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, NI, June 2015 (Continued)
Figure 52: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, NI, June 2015
Figure 53: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, NI, June 2015 (continued)
Figure 54: Types of charities that consumers have donated to in the last 12 months, by demographics, NI, June 2015
Figure 55: Types of charities that consumers have donated to in the last 12 months, by demographics, NI, June 2015 (continued)
Figure 56: Types of charities that consumers have donated to in the last 12 months, by demographics, NI, June 2015 (continued)
Figure 57: Average amount of money that consumers donated to charity on a monthly basis, by demographics, NI, June 2015
Figure 58: Reasons why consumers donated to charity, by demographics, NI, June 2015
Figure 59: Reasons why consumers donated to charity, by demographics, NI, June 2015 (continued)
Figure 60: Reasons why consumers donated to charity, by demographics, NI, June 2015 (continued)
Figure 61: Agreement with the statement ‘I prefer to donate to charities that benefit causes in the UK and Ireland, rather than charities for overseas causes’, by demographics, NI, June 2015
Figure 62: Agreement with the statement ‘I don’t like being stopped in the street by charity canvassers’, by demographics, NI, June 2015
Figure 63: Agreement with the statement ‘I worry that some charities do not pass on enough donations to the intended recipient’, by demographics, NI, June 2015
Figure 64: Agreement with the statement ‘I have already/would be happy to leave something in my will to charity’, by demographics, NI, June 2015
Figure 65: Agreement with the statement ‘I am more likely to buy a brand if I know it makes charitable donations’, by demographics, NI, June 2015
Figure 66: Agreement with the statement ‘I am willing to pay more for brands which make a donation to charity’, by demographics, NI, June 2015
Figure 67: Agreement with the statement ‘I will only donate to charities that I recognise/trust’, by demographics, NI, June 2015
Figure 68: Agreement with the statement ‘I think I would contribute more if it were possible to donate via an app/ phone’, by demographics, NI, June 2015
Figure 69: Agreement with the statement ‘I prefer to make one-off payments as opposed to regular contributions’, by demographics, NI, June 2015
Figure 70: Agreement with the statement ‘I would like more information about how charities spend the money they collect’, by demographics, NI, June 2015
Figure 71: Agreement with the statement ‘There are some charities that I would not support for personal/ethical reasons’, by demographics, NI, June 2015
Figure 72: Agreement with the statement ‘I like the idea of charitable donations in place of wedding gifts, baby shower gifts, etc’, by demographics, NI, June 2015
RoI Toluna
Figure 73: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015
Figure 74: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015 (Continued)
Figure 75: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015 (Continued)
Figure 76: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015 (continued)
Figure 77: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, RoI, June 2015
Figure 78: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, RoI, June 2015 (continued)
Figure 79: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, RoI, June 2015
Figure 80: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, RoI, June 2015 (continued)
Figure 81: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015
Figure 82: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015 (Continued)
Figure 83: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015 (continued)
Figure 84: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015 (continued)
Figure 85: Average amount of money that consumers donated to charity on a monthly basis, by demographics, RoI, June 2015
Figure 86: Reasons why consumers donated to charity, by demographics, RoI, June 2015
Figure 87: Reasons why consumers donated to charity, by demographics, RoI, June 2015 (continued)
Figure 88: Reasons why consumers donated to charity, by demographics, RoI, June 2015 (continued)
Figure 89: Agreement with the statement ‘I prefer to donate to charities that benefit causes in the UK and Ireland, rather than charities for overseas causes’, by demographics, RoI, June 2015
Figure 90: Agreement with the statement ‘I don’t like being stopped in the street by charity canvassers’, by demographics, RoI, June 2015
Figure 91: Agreement with the statement ‘I worry that some charities do not pass on enough donations to the intended recipient’, by demographics, RoI, June 2015
Figure 92: Agreement with the statement ‘I have already/would be happy to leave something in my will to charity’, by demographics, RoI, June 2015
Figure 93: Agreement with the statement ‘I am more likely to buy a brand if I know it makes charitable donations’, by demographics, RoI, June 2015
Figure 94: Agreement with the statement ‘I am willing to pay more for brands which make a donation to charity’, by demographics, RoI, June 2015
Figure 95: Agreement with the statement ‘I will only donate to charities that I recognise/ trust’, by demographics, RoI, June 2015
Figure 96: Agreement with the statement ‘I think I would contribute more if it were possible to donate via an app/phone’, by demographics, RoI, June 2015
Figure 97: Agreement with the statement ‘I prefer to make one-off payments as opposed to regular contributions’, by demographics, RoI, June 2015
Figure 98: Agreement with the statement ‘I would like more information about how charities spend the money they collect’, by demographics, RoI, June 2015
Figure 99: Agreement with the statement ‘There are some charities that I would not support for personal/ ethical reasons’, by demographics, RoI, June 2015
Figure 100: Agreement with the statement ‘I like the idea of charitable donations in place of wedding gifts, baby shower gifts, etc’, by demographics, RoI, June 2015

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *