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CEO Opinions on Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Industry in 20122013: Survey Intelligence

Published By :

Timetric

Published Date : Jul 2012

Category :

Advertising and Marketing

No. of Pages : 47 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives. The opinions and forward looking statements of 84 C-level industry executives have been captured in our in-depth survey
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
  • The report covers data and analysis on construction industry supplier marketing spend activity, marketing and sales behaviors and strategies in 2012 in the global construction industry
  • Key topics covered include construction industry supplier marketing spend activity, annual marketing budgets, planned change in marketing expenditure levels, future investment in media channels, suppliers\' future investment in marketing and sales technology, marketing and sales behaviors and strategies in 2012, key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 20122013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Summary

CEO Opinions on Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Industry in 20122013: Survey Intelligence is a new report by Timetric that analyzes C-level executives responses to understand how business strategies and practices are set to change in 20122013. This report gives you access to the construction industry supplier marketing expenditure, marketing and sales behaviors and strategies in 2012. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by company type and sizes.

Scope

The report features the opinions of global construction industry respondents related to the following:

  • Construction industry supplier marketing spend activity
  • Annual marketing budgets: construction industry suppliers
  • Planned change in marketing expenditure levels
  • Future investment in media channels
  • Suppliers\' future investment in marketing and sales technology
  • Marketing and sales behaviors and strategies in 2012
  • Key marketing objectives of suppliers for 2012
  • Essential amendments to marketing activities in 20122013
  • Best uses of new media for business prospects
  • Critical success factors for choosing a marketing agency

Reasons To Buy

Provides insights into the global construction industry\'s spending activities and marketing behavior

Key Highlights

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TABLE OF CONTENT

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Construction Industry C-level Survey Respondents

2 Construction Industry Supplier Marketing Expenditure: C-Level Respondents
2.1 Annual Marketing Budgets: Construction Industry Suppliers
2.1.1 Annual marketing budgets by supplier responses
2.1.2 Annual marketing budgets by company turnover
2.2 Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by suppliers
2.2.2 Planned change in marketing expenditure levels by company turnover
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by suppliers
2.3.2 Future investment in media channels by company turnover
2.4 Suppliers\' Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by company turnover

3 Marketing and Sales Behaviors and Strategies in 2012: C-Level Respondents
3.1 Key Marketing Objectives of Suppliers for 2012
3.1.1 Key marketing objectives by suppliers
3.1.2 Key marketing objectives by company turnover
3.2 Essential Amendments to Marketing Activities in 20122013
3.2.1 Amendments to marketing activities by suppliers
3.2.2 Amendments to marketing activities by company turnover
3.3 Best Uses of New Media for Business Prospects
3.3.1 Best uses of new media by suppliers
3.3.2 Best uses of new media by company turnover
3.4 Critical Success Factors for Choosing a Marketing Agency
3.4.1 Critical success factors by suppliers
3.4.2 Critical success factors by company turnover

4 Appendix
4.1 Full Survey Results
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 Disclaimer

List of Table


Table 1: Global Construction Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Global Construction Industry: C-level Respondents by Company Turnover (%), 2012
Table 3: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Table 4: Annual Marketing Budgets by Company Turnover (%), 2012
Table 5: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%), 2012
Table 6: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 7: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Table 8: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Table 9: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012
Table 10: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Table 11: Amendments to Marketing Activities by Suppliers (%), 20122013
Table 12: Amendments to Marketing Activities by Company Turnover (%), 20122013
Table 13: Best Uses of New Media by Suppliers (%), 2012
Table 14: Best Uses of New Media by Company Turnover (%), 2012
Table 15: Critical Success Factors: Construction Industry Suppliers (%), 2012
Table 16: Critical Success Factors by Company Turnover (%), 2012
Table 17: Full Survey Results Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 3: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 5: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Figure 6: Future Investment in Media Channels by Company Turnover (% Increase Responses), 2012
Figure 7: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Figure 8: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012
Figure 9: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Figure 10: Key Marketing Objectives by Company Turnover (%), 2012
Figure 11: Amendments to Marketing Activities by Suppliers (%), 20122013
Figure 12: Best Uses of New Media by Suppliers (%), 2012
Figure 13: Best Uses of New Media by Company Turnover (%), 2012
Figure 14: Critical Success Factors: Construction Industry Suppliers (%), 2012

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