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CEO Opinions on Marketing, Sales Behaviors and Strategies in the Global Hotel Industry in 20122013: Survey Brief

Published By :

Timetric

Published Date : Jul 2012

Category :

Advertising and Marketing

No. of Pages : 27 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 70 C-level industry executives have been captured in our in-depth survey
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
  • The report covers data and analysis on marketing and sales behaviors and strategies in 2012 in the global hotel industry
  • Key topics covered include key marketing aims of suppliers for 2012, essential amendments to marketing activities in 20122013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Summary

CEO Opinions on Marketing, Sales Behaviors and Strategies in the Global Hotel Industry in 20122013: Survey Brief is a new report by Timetric that analyzes C-level executives responses to understand how marketing, sales behaviors and strategies are set to change in 20122013. This report gives you access to the marketing and sales behaviors and strategies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. 

Scope

The report features the opinions of global hotel industry respondents related to the following:

  • Marketing and sales behaviors and strategies
  • Key marketing aims of suppliers 
  • Essential amendments to marketing activities
  • Best uses of new media for business prospects
  • Critical success factors for choosing a marketing agency

Reasons To Buy

  • Identify the specific marketing approaches your competitors are using to win business
  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future

Key Highlights

NA
Table of Content

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Hotel Industry C-level Survey Respondents

2 Marketing and Sales Behaviors and Strategies in 2012: C-level Respondents
2.1 Key Marketing Aims of Suppliers for 2012
2.2 Essential Amendments to Marketing Activities in 20122013
2.3 Best Uses of New Media for Business Prospects
2.4 Critical Success Factors for Choosing a Marketing Agency

3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Table


Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Table 3: Amendments to Marketing Activities by Suppliers (%), 20122013
Table 4: Best Uses of New Media by Suppliers (%), 2012
Table 5: Critical Success Factors: Hotel Industry Suppliers (%), 2012
Table 6: Survey Results Closed Questions

List of Chart


Figure 1: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Figure 2: Amendments to Marketing Activities by Suppliers (%), 20122013
Figure 3: Best Uses of New Media by Suppliers (%), 2012
Figure 4: Critical Success Factors: Hotel Industry Suppliers (%), 2012

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