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Casual Dining - US - October 2016

Published By :

Mintel

Published Date : Nov 2016

Category :

Hotels & Restaurants

No. of Pages : N/A

Consumers are increasingly seeking the opportunity to customize their meals, through build-your-own meal options, but they also crave dishes that can’t be replicated at home. When it comes to technology, diners are more interested in having their basic needs met, such as free WiFi and electronic chargers, before restaurants offer more advanced offerings.

Table of Contents

OVERVIEW
What you need to know
Definition

EXECUTIVE SUMMARY
The issues
Casual dining cuisine types facing blurred lines
Figure 1: Casual dining visitation, by restaurant cuisine type, any visitation, August 2016
Technology offerings are a nice to have
Figure 2: Technology based visitation motivators, by generation, August 2016
Classic dishes still important to diners
Figure 3: Menu characteristics, any rank, August 2016
The opportunities
iGens creating their own dining preferences
Figure 4: Casual dining visitation motivators, by generation, August 2016
Keeping consumers connected for the restaurant experience
Figure 5: Social media users, August 2016
Consumers treat themselves when dining out
Figure 6: Statement agreement, casual dining preferences, any agree, August 2016
What it means

THE MARKET – WHAT YOU NEED TO KNOW
Urbanization impacts the dining out scene
Fine dining gets more casual
Retail influencing beverage shifts

MARKET PERSPECTIVE
Specialty snack shop competition
Figure 7: Any specialty snack shop visited, by generation, April 2016
LSRs strive for value and innovation
The rise of meal kits and delivery

MARKET FACTORS
Millennials living in urban settings
Figure 8: Living area, by generations, August 2016
Retail variety shifts beverage preferences
Figure 9: Percent of flavored water beverages launched in retail, North America, January 2011 - September 30, 2016
Figure 10: Share of population, by generation, 2011 - 21
Fine dining gets more casual
Figure 11: Restaurant segment visitation, by typical weekend, by generation, May 2016

KEY TRENDS – WHAT YOU NEED TO KNOW
A value deal strategy
Casual dining restaurants collaborate and grow
A focus surrounding what’s not on the menu

WHAT’S WORKING?
Elevated sauces, spreads and ingredients
Customization on the menu
Entertainment and dining all in one

WHAT’S STRUGGLING?
Traditional Service Elements
Value deals
Defining a focus

WHAT’S NEXT?
Secret menus
Brand extensions
Online ordering and delivery

SOCIAL MEDIA ANALYSIS
Social media demographic overview
Figure 12: Social media, net any use, August 2016
Figure 13: Social media usage, by generation, August 2016

COMPETITIVE ANALYSIS
Rival IQ methodology
Social audience
Figure 14: Total audience on social media, by platform, August 10 – September 8, 2016
Social engagement
Figure 15: Total social engagement, across social platforms, August 10 - September 8, 2016
Social activity
Figure 16: Number of social posts, across social platforms, August 10 – September 8, 2016
What it means

THE CONSUMER – WHAT YOU NEED TO KNOW
The atmosphere is as important as the menu for diners
Men visit casual dining restaurants more frequently than women
Pizza is a popular choice for Millennials and iGens

CASUAL DINING VISITATION
Despite competition, casual dining restaurants maintain weekly visitors
Figure 17: Casual dining visitation frequency, any casual dining restaurant, August 2016
Casual dining restaurants face blurred lines with cuisine types
Figure 18: Casual dining visitation, by restaurant cuisine type, any visitation, August 2016
Pizza leads in high frequency visitation
Figure 19: Casual dining restaurant visitation, by restaurant cuisine type, high frequency visitation (one to three times a week or more), August 2016
Men are dining out with greater frequency
Figure 20: Casual dining restaurants visitation, by restaurant cuisine type, by gender, high frequency visitation (one to three times a week or more) august 2016
Millennials showcase varied interest in cuisine types
Figure 21: Casual dining restaurants visitation, by restaurant cuisine type, by millennials, high frequency visitation (one to three times a week or more) , August 2016
Urban areas drive the greatest visitation
Figure 22: Casual dining visitation, any visitation, by restaurant cuisine type, by area, August 2016

ATTITUDES AND PREFERENCES
The atmosphere is as important as the menu
Figure 23: Statement agreement, casual dining preferences, any agree, August 2016
Figure 24: Statement agreement, attitudes towards casual dining, any agree, by gender, August 2016
Older consumers find casual dining affordable, but still dine out less frequently
Figure 25: Statement agreement, attitudes towards casual dining, any agree, by age, August 2016
Blacks and Hispanics value delivery
Figure 26: Casual dining visitation motivators, by race and Hispanic origin, August 2016
Millennials still view casual restaurants as a treat
Figure 27: Statement agreement, any agree, attitudes towards casual dining, by Millennials, August 2016
Figure 28: Statement agreement, “I enjoy going on dates at casual dining restaurants,” Any Agree, by Generation, August 2016
iGens value trendy ingredients and preparation methods
Figure 29: Casual dining menu visitation motivators, by generation, August 2016

MENU PREFERENCES
Health remains a top priority on the menu
Figure 30: Menu characteristics, any rank, August 2016
Parents value healthy ingredients, classic dishes and build-your-own meals over menu options for kids
Figure 31: Menu characteristics, any rank, by parents versus nonparents, August 2016
Women value health and men value spicy flavors and indulgence
Figure 32: Menu characteristics, any rank, by gender, August 2016
Younger Millennials place increased value on unique menu dishes
Figure 33: Menu characteristics, any rank, by Millennials and non-Millennials, August 2016

ROLE OF TECHNOLOGY
Consumers want to stay connected while dining out
Figure 34: Technology based visitation motivators, August 2016
Men are motivated by technology
Figure 35: Technology based visitation motivators, by gender, august 2016
Lower income brackets motivated by functionality versus luxuries
Figure 36: Technology based visitation offerings, by income, August 2016
Older consumers lack interest in any form of technology
Figure 37: Technology based visitation motivators, by generation, August 2016

CHAID ANALYSIS – ONLINE DELIVERY
Analysis
Figure 38: Casual dining behavior – CHAID – Tree Output, August 2016

ALCOHOL ON THE MENU
Consumers enjoy ordering craft beverages with their meal
Figure 39: Interest in ordering alcoholic beverages, August 2016
Men and Millennials value craft beverages on the menu
Figure 40: Statement agreement “I enjoy ordering craft beers and cocktails at casual dining restaurants,” by gender, August 2016
Figure 41: Statement agreement, “I enjoy ordering craft beer and cocktails at casual dining restaurants,” any agree, by generations, August 2016
Millennials show an increased interest towards an extensive bar menu
Figure 42: Casual dining visitation motivators, extensive bar menu, by generation, august 2016

TURF ANALYSIS
Convenience ranks high in importance for consumers
Figure 43: Turf analysis, increased visitation motivators, August 2016

APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Mintel Menu Insights
Abbreviations and terms
Abbreviations

APPENDIX – TURF ANALYSIS
Methodology
Figure 44: Table - TURF analysis – Increased visitation motivators, August 2016

APPENDIX – CHAID ANALYSIS
Methodology
Figure 45: Casual dining behavior – CHAID – Table output, August 2016

List of Table

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