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Casual Dining Restaurants - US - August 2013

Published By :

Mintel

Published Date : Sep 2013

Category :

Hotels & Restaurants

No. of Pages : 118 Pages


The budget-conscious consumer is still searching for deals, and casual dining operators are battling the perception that fast casual and fast food restaurants can do a better job of delivering on this. To become more competitive, casual dining operators realize they must highlight their own brand of full-meal deals, as well as their extensive menu.
TABLE OF CONTENT

Introduction
Scope and Themes
What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: U.S. casual dining sales and fan chart forecast of market, at current prices, 2008-18
Market drivers
Opportunities
Menu strategies
Figure 2: Top 10 appetizers in casual dining, by number of incidences, Q1 2010-13
Figure 3: Top 10 menu items in casual dining, by number of incidences, Q1 2010-13
The consumer
Figure 4: Reasons why consumers visit casual dining restaurants, by percentage, May 2013
Figure 5: Types of services consumers want to see at casual dining restaurants, by percentage, May 2013
What we think

Issues and Insights
In a slowly recovering economy, consumers are still budget-conscious when eating out
The issues
The insights
Consumers do not associate casual dining with health or fast service
The issues
The insights
It’s hard to appeal to both Millennials and families
The issues
The insights

Innovators and Innovations
Competing with fast casual
Focusing on lunch
Late evenings offer new opportunities
Renovating to compete in new spaces
Health concerns
Luring in consumers with specials
Alcoholic drinks
Fare goes upscale

Trend Application
Trend: Minimize Me
Trend: Help Me Help Myself
Mintel Futures: Human

Market Size and Forecast
Key points
Casual dining restaurants sales and the market forecast
Figure 6: Total U.S. casual dining sales and forecast of market, at current prices, 2008-18
Figure 7: Total U.S. casual dining sales and forecast of market, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: U.S. casual dining sales and fan chart forecast of market, at current prices, 2008-18

Market Drivers
Economic indicators
The Patient Protection and Affordable Care Act
Overweight and weight-related diseases
Chicken takes the spotlight

Competitive Context
Preparing food at home
The lure of fast food
Learning from fast casual
Experimenting with new dayparts
Leveraging alcoholic drinks

A Look at Casual Dining Menus
Key points
Top 10 casual dining menu items: Steak is tops
Figure 9: Top 10 casual dining menu items, by number of incidences, Q1 2010-13
Top 10 menu claims: Gluten-free growth
Figure 10: Top 10 casual dining menu claims, by number of incidences, Q1 2010-13
Top 10 appetizers: Sharing comes on strong
Figure 11: Top 10 casual dining appetizers, by number of incidences, Q1 2010-13
Top 10 cocktails: Latin libations lead
Figure 12: Top 10 cocktails in casual dining, by number of incidences, Q1 2010-13
Mocktails: More mixing could be in order

Competition: Consumers Eating at Home and Trading Down to Fast Food
Key points
Eating at home is an option for almost a quarter of casual dining patrons
Figure 13: Type of casual dining restaurant visited in the past month, by those eating more than last year at casual dining restaurants, May 2013

Consumer Considerations in Choosing Casual Dining Restaurants
Key points
In the end, consistently good food brings them in
Figure 14: Reasons consumers choose to go to casual dining restaurants, May 2013
Hispanics support social and environmental causes
Figure 15: Reasons consumers choose to go to casual dining restaurants, by Hispanic origin, May 2013
Those with children lean on online reviews and look for social and environmental causes
Figure 16: Reasons consumers choose to go to casual dining restaurants, by presence of children in household, May 2013

Types of Casual Dining Restaurants Consumers Visit
Key points
American cuisine is the type of restaurant most frequented
Figure 17: Types of casual dining restaurants frequented in the past month, May 2013
Those with children more likely to use casual dining
Figure 18: Type of casual dining restaurant visited in the past month, by presence of children in household, May 2013
Men are more likely than women to visit casual dining restaurants
Figure 19: Type of casual dining restaurant visited in the past month, by gender, May 2013
A younger demographic enjoys eating at casual dining restaurants the most
Figure 20: Type of casual dining restaurant visited in the past month, by age, May 2013
Millennials average almost five visits a month
Figure 21: Frequency of visiting casual dining restaurants, by age, per month, January 2012-March 2013
Only the top half can afford to eat out
Figure 22: Type of casual dining restaurant visited in the past month, by household income, May 2013

Lunch Tendencies in Casual Dining
Key points
Those aged 18-36 are the most frequent visitors
Figure 23: Type of casual dining restaurant visited in the past month for lunch, by generations, May 2013
Surprisingly, casual diners with kids frequent sports bars
Figure 24: Type of casual dining restaurant visited in the past month for lunch, by presence of children in household, May 2013
Men drawn to sports bars and burgers at lunch
Figure 25: Type of casual dining restaurant visited in the past month for lunch, by gender, May 2013

Dinner Daypart in Casual Dining
Key points
Men like barbecue, sports, seafood, and steakhouses more than do women
Figure 26: Type of casual dining restaurant visited in the past month for dinner, by gender, May 2013
The younger crowd likes going out to dinner, too
Figure 27: Type of casual dining restaurant visited in the past month for dinner, by age, May 2013
Hispanics look for restaurants with family-friendly atmosphere
Figure 28: Type of casual dining restaurant visited in the past month for dinner, by race/Hispanic origin, May 2013
Those with children more likely to visit casual dining concepts
Figure 29: Type of casual dining restaurant visited in the past month for dinner, by presence of children in household, May 2013

Usage of Casual Dining Restaurants
Key points
Restaurant visits are a treat and women visit more than men
Figure 30: Occasions consumers visit casual dining restaurants, by gender, May 2013
Appealing to an older crowd
Figure 31: Occasions consumers visit casual dining restaurants, by age, May 2013
More casual diners eating at home
Hispanics seek variety in ethnic cuisines ordered and “meal deals”
Figure 32: Usage of casual dining restaurants more often compared to previous year, by Hispanic origin, May 2013
Those aged 18-24 more likely to try new menu items
Figure 33: Usage of casual dining restaurants more often compared to previous year, by age, May 2013

What Consumers Want in Casual Dining
Key points
Loyalty programs interesting to women, while men want free Wi-Fi access
Figure 34: Types of services consumers want to see at casual dining restaurants, by gender, May 2013
Marketers should focus on older demographic, in addition to Millennials
Figure 35: Types of services consumers want to see at casual dining restaurants, by age, May 2013

Restaurant Characteristics that Appeal to Consumers
Key points
Healthier preparation methods
Figure 36: What consumers want more of in casual dining restaurants, May 2013
Women are more focused on health
Figure 37: What consumers want more of in casual dining restaurants, by gender, May 2013
Hispanics interested in healthier children’s meals
Figure 38: What consumers want more of in casual dining restaurants, by Hispanic origin, May 2013
Those without children want reduced-sodium meals and discounts for seniors
Figure 39: What consumers want more of in casual dining restaurants, by presence of children in household, May 2013

Marketing Strategies
Overview of the brand landscape
Strategy: Attracting the lunch crowd
Figure 40: Olive Garden, “New Lunch,” TV AD, 2013
Strategy: Boosting bar sales
Figure 41: Red Robin, “Multitasking Cocktail,” TV AD, 2013
Strategy: Late-night hours
Figure 42: Hooters, “I’m Going,” TV AD, 2013
Strategy: Healthier, fresher fare
Figure 43: Applebee’s, “Field of Beans,” TV AD, 2013
Strategy: Two-meal combo
Figure 44: Chili’s, “Eat Lighter,” TV AD, 2013
Figure 45: Red Lobster, “Share a Feast,” TV AD, 2013

Appendix – Additional Tables
Figure 46: Type of casual dining restaurant visited in the past month for lunch, by race/Hispanic origin, May 2013
Figure 47: Type of casual dining restaurant visited in the past month for lunch, by presence of children in household, May 2013
Figure 48: Type of casual dining restaurant visited in the past month for dinner, by household income, May 2013
Figure 49: Types of services consumers want to see at casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
Figure 50: Types of services consumers want to see at casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
Figure 51: Occasions consumers visit casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
Figure 52: Occasions consumers visit casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
Figure 53: Reasons consumers choose to go to casual dining restaurants, by household income, May 2013
Figure 54: Occasions consumers visit casual dining restaurants, by household income, May 2013
Figure 55: Frequency of visiting casual dining restaurants, by race/Hispanic origin, in the past month, January 2012-March 2013
Figure 56: Frequency of visiting casual dining restaurants, by household income, in the past month, January 2012-March 2013
Figure 57: Demographics, January 2012-March 2013
Figure 58: Demographics, January 2012-March 2013

Appendix – Market Drivers
Consumer confidence
Figure 59: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Unemployment
Figure 60: U.S. Unemployment Rate, by month, 2002-13
Figure 61: U.S. unemployment and underemployment rates, 2007-13
Figure 62: Number of employed civilians in U.S., in thousands, 2007-13
Food cost pressures
Figure 63: Changes in USDA Food Price Indexes, 2011 through June 25, 2013
Obesity
Figure 64: American adults, by weight category as determined by body mass index (BMI), 2008-June 20, 2013
Childhood and teen obesity – highest in decades
Figure 65: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
Racial, ethnic population growth
Figure 66: U.S. population, by race and Hispanic origin, 2008, 2013, and 2018
Figure 67: Households with children, by race and Hispanic origin of householder, 2012
Shifting U.S. demographics
Figure 68: U.S. population, by age, 2008-18
Figure 69: U.S. households, by presence of own children, 2002-12

Appendix – Trade Associations

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