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CASINOS AND BINGO-UK-MARCH 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Lifestyle

No. of Pages : N/A

Casinos and bingo clubs are looking to external forces of regulation and technology as enablers of new formats and facilities that can reduce their reliance on the willingness to spend of their core customer base.

Table of contents

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
The market
Casinos’ bigger spenders defy falling admissions effect
Figure 1: Consumer expenditure in UK casinos, 2012/13-2022/23
Squeeze on clubs, admissions and wallets leaves bingo feeling the pinch
Figure 2: Consumer expenditure in UK bingo clubs, 2012-22
Core gaming gains as slots growth slows
Figure 3: Consumer expenditure in UK casinos and bingo clubs, by segment, 2017
New technologies to change the game
Figure 4: Use of contactless payment methods, by age, April 2017
The consumer
Low numbers constrain casino crowds
Figure 5: Past-year experience of casino visiting, December 2017
Sports and entertainment move up in the casino mix
Figure 6: Participation in casino activities, January-December 2017
Bingo clubs focus on female appeal
Figure 7: Past-year experience of bingo club visiting, December 2017
Better food and drink options promote broader bingo repertoires
Figure 8: Participation in bingo club activities, December 2017
Venues struggle to steer customers online
Figure 9: Participation in online bingo and casino games by venue visitors, December 2017
No substitute for real-life experience
Figure 10: Incentives to casino and bingo club visitors to play online with the brand they play with in a venue, December 2017
What we think
ISSUES AND INSIGHTS
What would regulatory change mean for casinos?
The facts
The implications
Do bingo clubs have a problem with women?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Casino-goers outspend falling admissions effect
Bingo club revenues back on the downturn
March of the machines slows its pace
Few signs of growth in premises numbers
Gaming machines fall-out felt beyond betting shops
MARKET SIZE AND FORECAST – CASINOS
Higher rollers and bigger spenders return market to value growth
Figure 11: Consumer expenditure in UK casinos, 2012/13-2022/23
Admissions fall to five-year low
Figure 12: Casino admissions, 2012/13-2016/17
Forecast
Figure 13: Forecast of consumer expenditure in UK casinos, 2012/13-2022/23
Forecast methodology
MARKET SIZE AND FORECAST – BINGO CLUBS
Spending slips as players feel the pinch
Figure 14: Consumer expenditure in UK bingo clubs, 2012-22
Lower admissions, reduced frequencies
Figure 15: Bingo club admissions, 2013-17
Forecast
Figure 16: Forecast of consumer expenditure in UK bingo clubs, 2012-22
Forecast methodology
MARKET SEGMENTATION
Casino games enjoy a change of fortune
Figure 17: Consumer expenditure in UK casinos, by segment, 2016/17
Bingo balance remains unchanged
Figure 18: Consumer expenditure in UK bingo clubs, by segment, 2017 (est)
MARKET DRIVERS
Bingo club numbers slide, casino development set to drift
Figure 19: Active licensed casino and bingo club numbers, 2013-17
Consumer caution reduces willingness to gamble
Figure 20: Change in personal finances, September 2017
Casino slots seek level playing field
Figure 21: Average number of gaming machines in operation, by venue and category, 2016-17
New technologies can change the game
Figure 22: Use of contactless payment methods, by age, April 2017
Gaming machine controversy a problem for all sectors
Figure 23: Gambling venues used by clients of the GamCare problem gambling service, 2015/16 and 2016/17
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Rank Group spreads its bets
Entertainment and gaming split as sport and social come together
Lukewarm reception for new bingo brand
Adspend slips back
MARKET SHARE – CASINOS
High-end fortunes close gap at the top
Grosvenor hit by lower footfall
Capital gains
Figure 24: Leading UK casino operators, by revenue and number of active premises*, 2016-17
MARKET SHARE – BINGO CLUBS
Market leaders following different paths
Figure 25: Leading UK bingo club operators, by revenue and number of active premises*, 2016-17
LAUNCH ACTIVITY AND INNOVATION
Genting bets on sport and social
Live streams get the ball rolling for dual-play concept
Grosvenor revamp puts emphasis on entertainment
Luda hits snakes before ladders
Pay now, play later
ADVERTISING AND MARKETING ACTIVITY
New openings backed by adspend
Figure 26: Main monitored media advertising expenditure of UK casino operators, 2015-17
Nielsen Ad Intel coverage
Big brands dominate bingo picture
Figure 27: Main monitored media advertising expenditure of UK bingo club operators, 2015-17
Nielsen Ad Intel coverage
THE CONSUMER – WHAT YOU NEED TO KNOW
Low numbers constrain casino crowds
Sports and entertainment move up in the casino mix
Bingo clubs focus on female appeal
Better food and drink options promote broader bingo repertoires
Venues struggle to steer customers online
No substitute for real-life experience
CASINO VISITING
Britons stay away from the table
Figure 28: Past-year experience of casino visiting, December 2017
CASINO ACTIVITIES
Bars and tables retain their edge
Figure 29: Participation in casino activities, January 2017-December 2017
BINGO CLUB VISITING
Gender bias can be no bad thing
Figure 30: Past-year experience of bingo club visiting, December 2017
Bingo for health
Figure 31: Past-year experience of bingo club visiting, by age, December 2017
BINGO CLUB ACTIVITIES
Gaming focus stuck on the main stage
Figure 32: Participation in bingo club activities, December 2017
MULTICHANNEL PLAY
Low payouts from multichannel
Figure 33: Participation in online bingo and casino games by venue visitors, December 2017
BRAND LOYALTY ONLINE
No substitute for the casino experience (yet)
Figure 34: Incentives to casino visitors to play online with the brand they play with in a venue, December 2017
Multichannel bingo strategy to look beyond the balls
Figure 35: Incentives to bingo club visitors to play online with the brand they play with in a venue, December 2017
APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 36: Forecast of consumer expenditure in UK casinos, 2017/18-2022/23
Figure 37: Forecast of consumer expenditure in UK bingo clubs, 2017-22

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