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Casinos and Bingo - UK - March 2017

Published By :

Mintel

Published Date : Mar 2017

Category :

Lifestyle

No. of Pages : N/A

The traditional gambling products at the heart of the casino and bingo club experiences remain central to their appeal and stand as important differentiators of these venues from both online alternatives and high street rivals in the out-of-home entertainment sector.

Table of Content

OVERVIEW
What you need to know
Covered in this Report

EXECUTIVE SUMMARY
The market
Casino expenditure switches from red to black
Figure 1: Consumer expenditure in UK casinos, 2011/12-2021/22
Bingo spending gets a bounce
Figure 2: Consumer expenditure in UK bingo clubs, 2011-21
Machines gain ground in the spending mix
Figure 3: Consumer expenditure in UK casinos and bingo clubs, by segment, 2016
Stakes and prizes review presents opportunities and threats
Figure 4: Average number of gaming machines in casinos and on licensed bingo premises*, 2013/14-2015/16
The consumer
‘Little and often’ – Smaller casinos seek more regular customers
Figure 5: Casino visiting habits, January 2017
Casinos can double down on authenticity at the tables
Figure 6: Casino activities participated in, January 2017
Generations bond over bingo
Figure 7: Bingo club visiting habits, January 2017
Bingo demographics still daunted by digital
Figure 8: Bingo club activities participated in, January 2017
Players prefer to mute their mobiles
Figure 9: Interest in casino- or bingo-related mobile activities, January 2017
What we think

ISSUES AND INSIGHTS
Could a single point of differentiation help casinos fight on two fronts?
The facts
The implications
How can bingo clubs tune occasional players to higher frequencies?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Casino crowd spends more freely
Bingo revenues (briefly) defy admissions decline
Machines make ground across the board
Brexit shaping the mood of the bingo people?

MARKET SIZE AND FORECAST – CASINOS
Freer spending opens door for value growth
Figure 10: Consumer expenditure in UK casinos, 2011/12-2021/22
Admissions slip back despite key new opening
Figure 11: Casino admissions, 2011/12-2015/16
Forecast
Figure 12: Forecast of consumer expenditure in UK casinos, 2011/12-2021/22
Forecast methodology

MARKET SIZE AND FORECAST – BINGO
Brexit vote offers short-term fix
Figure 13: Consumer expenditure in UK bingo clubs, 2011-21
Admissions still on the slide
Figure 14: Bingo club admissions, 2012-16
Forecast
Figure 15: Consumer expenditure in UK bingo clubs, 2011-21
Forecast methodology

SEGMENT PERFORMANCE
Machines make ground as casino games suffer losing streak
Figure 16: Consumer expenditure in UK casinos, by segment, 2015/16
Bingo games now only half the story for clubs
Figure 17: Consumer expenditure in UK bingo clubs, by segment, 2016

MARKET DRIVERS
Casino development on the rise, while bingo clubs diversify
Figure 18: Active licensed casino and bingo club numbers, 2012-16
Spectre of inflation stalks recovery
Figure 19: Changes in financial wellbeing, August 2016
Potential machines crackdown has positive and negative spin-offs
Figure 20: Venues used by clients of the GamCare problem gambling service, 2015/16
Slots ambitions limited by law
Figure 21: Gaming machines in casinos and licensed bingo premises*, 2013/14-2015/16
Venue technologies to remain remote from online
Figure 22: Rank Group casino and bingo club customers also playing with the brand online, 2014/15 and 2015/16

KEY PLAYERS – WHAT YOU NEED TO KNOW
Councils resist new bingo rollout
Two pairs hold strongest hands
First large casinos come of age
Smartphone guides cut through casino complexities

MARKET SHARE
Leading pair retain strong hand
Figure 23: Leading UK casino operators, by number of venues, February 2017
Top two out on their own
Figure 24: Leading UK bingo club operators, by number of venues, February 2017

LAUNCH ACTIVITY AND INNOVATION
Planners slow Rank’s new bingo rollout
First ‘racino’ under starter’s orders
Bingo membership goes mobile
Doors open on fourth large casino
Mobile app slots in another piece of the gaming puzzle
Online roulette – Live from Lola’s
High rollers have had their chips

BRAND COMMUNICATION AND PROMOTION
Casinos cut back and look beyond the mainstream
Figure 25: Main monitored media advertising expenditure of UK casino operators, 2014-16
Bingo brands offer mixed reviews of television
Figure 26: Main monitored media advertising expenditure of UK bingo club operators, 2014-16

COMPANIES, BRANDS AND PRODUCTS – CASINOS
Grosvenor Casinos
Figure 27: Grosvenor Casinos KPIs, 2015 and 2016
Genting UK
Figure 28: Genting UK KPIs, 2014 and 2015
Caesars Entertainment UK
Figure 29: Caesars Entertainment UK KPIs, 2014 and 2015
Aspers
Figure 30: Aspers KPIs, 2015 and 2016

COMPANIES, BRANDS AND PRODUCTS – BINGO
Gala Bingo
Figure 31: Gala Bingo KPIs, 2014 and 2015
Mecca Bingo
Figure 32: Mecca Bingo KPIs, 2015 and 2016
Majestic Bingo
Figure 33: Majestic Bingo financials, 2014 and 2015
Carlton Clubs
Figure 34: Carlton Clubs financials, 2015 and 2016

THE CONSUMER – WHAT YOU NEED TO KNOW
‘Little and often’ – Smaller casinos seek more regular customers
Casinos can double down on authenticity at the tables
Generations bond over bingo
Bingo demographics still daunted by digital
Players prefer to mute their mobiles in casinos and clubs

CASINO VISITING
Can smaller venues foster more regular routines?
Figure 35: Casino visiting habits, December 2014-January 2017
Younger generation connects with the offline casino
Figure 36: Casino visiting habits among 18-24-year-olds, December 2014-January 2017

CASINO ACTIVITIES
Differentiate on dining or double down at the table
Figure 37: Casino activities participated in, January 2017

BINGO CLUB VISITING
Generations can bond around bingo
Figure 38: Bingo club visiting habits, December 2014-January 2017
Student segment not to be discounted
Figure 39: Agreement with the statement “I have never been to bingo but might go in future”, by gender and age, January 2017

BINGO CLUB ACTIVITIES
Electronic games on wrong side of digital divide
Figure 40: Bingo club activities participated in, January 2017
MOBILE DEVICES IN CASINOS AND BINGO CLUBS
Players prefer their gaming analogue
Figure 41: Interest in casino- or bingo-related mobile activities, January 2017
Casino apps bridge potential players’ knowledge gap
Figure 42: Interest in casino-related mobile activities, January 2017
Eat, drink, play – Mobile attracts a new bingo crowd
Figure 43: Interest in bingo-related mobile activities, January 2017

APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 44: Forecast of consumer expenditure in UK casinos, 2016/17-2021/22
Figure 45: Forecast of consumer expenditure in UK bingo clubs, 2016-21

List of Table

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