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Casinos and Bingo - UK - March 2016

Published By :

Mintel

Published Date : Mar 2016

Category :

Lifestyle

No. of Pages : N/A

New venue concepts in the casino and bingo club markets are set to play a key role in shaping the future of both.

Table of Content

Overview

What you need to know
Covered in this Report

Executive Summary

New venue effect drives casino market growth
Figure 1: Forecast of consumer expenditure in casinos, 2010/11-2020/21
Return of investment starts paying out for bingo
Figure 2: Forecast of consumer expenditure in bingo clubs, 2010-20
Table focus on gaming not dining
Figure 3: Consumer expenditure in casinos, by segment, 2014/15
Tax regime change stabilises bingo spend
Figure 4: Consumer expenditure in bingo clubs, by segment, 2015
New venue formats out to change the game
Figure 5: Active licensed casino and bingo club numbers, 2011-15
Casinos show more of their hand to play with a fuller deck
Figure 6: Casino visiting habits, January 2016
Personal service to take casino visitors beyond the table and the bar
Figure 7: Casino activities done, January 2016
Bingo’s past still key to its future
Figure 8: Bingo club visiting habits, January 2016
Main game focus keeps value for money centre stage
Figure 9: Bingo club activities done, January 2016
Spending and trust the big barriers to getting online
Figure 10: Barriers to online casino game or bingo play, January 2016
What we think

Issues and Insights

Will convenience gaming change the shape of the bingo market?
The facts
The implications
Can the destination casino draw in a broader crowd?
The facts
The implications
Is there a place for mobile in the traditional venue mix?
The facts
The implications

The Market – What You Need to Know

New class of venue helps up casino spend
Established casinos stuck in slow lane of growth
Return of investment pays out for bingo
Bingo clubs prepare to turn the corner

Market Size and Forecast: Casinos

Another large casino – another revenue jump
Figure 11: Consumer expenditure* in casinos, 2010/11-2020/21
New venue effect moves the dial on admissions
Figure 12: Casino admissions, 2011/12-2014/15*
Forecast
Figure 13: Forecast of consumer expenditure* in casinos, 2010/11-2020/21**

Market Size and Forecast: Bingo

Bingo starts to feel benefit of duty cut
Figure 14: Consumer expenditure* in bingo clubs, 2010-20
Admission decline continues to level out
Figure 15: Bingo club admissions, 2012-15
Forecast
Figure 16: Forecast of consumer expenditure in bingo clubs*, 2010-20

Segment Performance

Casinos sharpen focus on food and drink
Figure 17: Consumer expenditure in casinos, by segment, 2012/13-2014/15
Bingo games first to win in tax regime change
Figure 18: Consumer expenditure in bingo clubs, by segment, 2013-15

Market Drivers

Capital investment turns towards innovation
Figure 19: Active licensed casino and bingo club numbers, 2011-15
Technology and experience to take remote players offline
Figure 20: Online casino and bingo revenues, 2013-15
Consumers start feeling freer to spend
Figure 21: Trends in how respondents would describe their financial situation, December 2014-December 2015
Bingo bulks up on gaming machines
Figure 22: Gaming machines in casinos and licensed bingo premises*, 2012/13-2014/15
Technology takes venues down mobile route
Figure 23: Plans to purchase or upgrade smartwatches in the next 12 months, by online activities performed in the last three months, September 2015

Key Players – What You Need to Know

Gala brand changes hands
Destination casino books new place in holiday market
Club-pub concept turns up the volume for bingo
Bingo back on the high street with new Rank roll-out

Market Share

Casinos – a pair to beat
Figure 24: Leading UK casino operators, by number of venues, February 2016
‘Big Two’ fill bingo’s house
Figure 25: Leading UK bingo club operators, by number of venues, February 2016

Launch Activity and Innovation: Casinos

Destination casino offers a break from the old routine
Progressive jackpots take a seat at the table
Rewards partnerships can prove a winning pair
Venues launch planning applications
Casinos broadcast their offers

Launch Activity and Innovation: Bingo Clubs

Bingo club-pub seeks best of both worlds
Convenience bingo to hit the high street
‘Hipster bingo’ goes mainstream

Brand Communication and Promotion

Casinos up their adspend
Figure 26: Main monitored media advertising expenditure of UK casino operators, 2013-15
Bingo puts product ahead of promotion
Figure 27: Main monitored media advertising expenditure of UK bingo club operators, 2013-15

Companies, Brands and Products: Casinos

Grosvenor Casinos
Figure 28: Grosvenor Casinos KPIs, 2014-15
Genting UK
Figure 29: Genting UK KPIs, 2013-14
Caesar’s Entertainment UK
Figure 30: Caesar’s Entertainment UK KPIs, 2013-14
Aspers
Figure 31: Aspers Group KPIs, 2013-14

Companies, Brands and Products: Bingo Clubs

Gala Bingo
Figure 32: Gala Bingo KPIs, 2014-15
Mecca Bingo
Figure 33: Mecca Retail KPIs, 2014-15
Majestic Bingo
Figure 34: Majestic Bingo financials, 2014
Carlton Clubs
Figure 35: Carlton Clubs financials, 2014-15

The Consumer – What You Need to Know

Stalled casinos need to show their full hand
Casino visitors stick to gaming tables and the bar
Bingo’s past still a key part of its future
Value focus puts main stage game on top
Trust and spending fears keep land-based players offline

Casino Visiting

Casinos playing with the same deck
Figure 36: Casino visiting habits, September 2013-January 2016
Out with the old, in with the youth
Figure 37: Casino visiting, by age, January 2016

Casino Activities

Table. Bar. Table. Repeat
Figure 38: Casino activities done, January 2016

Bingo Club Visiting

Moving from managed decline to targeted growth?
Figure 39: Bingo club visiting habits, September 2013-January 2016
Millennials need a human, as well as a digital, touch
Figure 40: Agreement with the statement “I have never been to bingo but might go in future”, by gender and age, January 2016

Bingo Club Activities

Main stage stalwarts keep focus on value
Figure 41: Bingo club activities done, January 2016
Main stage still principal attraction
Figure 42: Bingo club activities done, by participation in main hall bingo, January 2016

Online Play

It’s hall or nothing for bingo club and casino players
Figure 43: Experience of online gambling among casino and bingo club visitors, January 2016

Barriers to Online Play

Money and trust keep retail players offline
Figure 44: Barriers to online casino game or bingo play, January 2016
Seeing is believing
Figure 45: Barriers to online casino game or bingo play, by past-year experience of casino or bingo club visiting, January 2016

Appendix

Data sources
Abbreviations
Fan chart forecast
Figure 46: Forecast of consumer expenditure in casinos, 2015/16-2020/21
Figure 47: Forecast of consumer expenditure in bingo clubs, 2015-20

List of Table

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