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Casinos and Bingo - UK - March 2015

Published By :

Mintel

Published Date : Mar 2015

Category :

Lifestyle

No. of Pages : 101 Pages

Bingo clubs can look to make their venues more versatile and take the game on the road to refresh their player base and increase visibility to younger potential customers
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
New casinos prove an instant hit
Figure 1: Consumer expenditure in casinos*, 2009/10-2019/20
Duty cut creates a new platform for bingo revival
Figure 2: Consumer expenditure in bingo clubs, 2009-19
Casino’s gaming focus continues to grow
Figure 3: Consumer expenditure in casinos, by segment, 2013/14
Decline in bingo play sees machines continue to close the gap
Figure 4: Consumer expenditure in bingo clubs, by segment, 2014
Market drivers
New casinos make case for further freedoms
Duty cut proves an instant win for bingo players
Companies, brands and innovation
Pubs and clubs to open a new front in bingo competition?
Figure 5: Leading land-based bingo club operators, by number of venues, February 2015
The consumer
Casino crowds small – but willing and able to spend
Figure 6: Casino visiting habits, September 2013 and December 2014
Seeking social spaces beyond the casino bar
Figure 7: People visited a casino with, December 2014
Cost-conscious customers have an appetite for casino dining deals
Figure 8: Casino activities interested in doing in the future, December 2014
New promotional possibilities for a refreshed bingo crowd
Figure 9: Bingo club visiting habits, September 2013 and December 2014
Bingo builds appeal to friends and family alike
Figure 10: People visited a bingo club with, December 2014
Bingo clubs’ secondary gaming offer still under-exposed
Figure 11: Bingo activities interested in doing in the future, December 2014
What we think

Issues and Insights

How quickly can bingo change the old guard?
The facts
The implications
Do casinos need more than gaming on the table?
The facts
The implications
Bingo versus pubs: Out-of-home leisure’s next big battle?
The facts
The implications

Trend Application

Trend: Locavore
Trend: Influentials
Trend: Click and Connect

Market Drivers

Key points
Declining lottery play an opportunity for other formats?
Figure 12: Participation in gambling activities, 2011-14
Bingo’s budget boost not yet growing club numbers
Figure 13: Active licensed casino and bingo premises, March 2011-March 2014
Casinos lead the way in multichannel play
Figure 14: Modes of participation in bingo and casino gaming, 2014
March of the machines continues in bingo clubs
Figure 15: Average number of gaming machines/terminals in casinos and bingo clubs, 2009/10-2013/14
Taxation changes benefit bingo and casino prospects
Figure 16: Rates of Bingo Duty, 2009/10-2014/15
Casinos and bingo clubs strengthen problem gambling protections
Figure 17: Locations used to gamble by GamCare clients, 2011/12-2013/14
Smoking ban still casting a shadow
Figure 18: Prevalence of cigarette smoking, by age, 2003-13
Persuading older adults to regain the bingo habit
Figure 19: Trends in the age structure of the UK population 2014-19
More people in work, but still little cash in pockets
Figure 20: Unemployment rate, 2006-14

Who's Innovating?

Key points
Eyes down for a full public house?
An outside chance
Bingo brings its own balls to the match
Hippodrome goes for Vegas style, not scale
Matt Goss has left the building...
Dial a drink
The art of gaming

Market Size and Forecast

Key points
New breed of casinos driving growth
Figure 21: Consumer expenditure in casinos*, 2009/10-2019/20
Admissions top the 20 million mark
Figure 22: Casino admissions, 2009/10-2013/14
Forecast: Casinos
Figure 23: Forecast of consumer expenditure in casinos*, 2009/10-2019/20
Figure 24: Forecast of casino admission numbers, 2009/10-2019/20
Can duty cut re-start stalled bingo revival?
Figure 25: Consumer expenditure in bingo clubs, 2009-19
Gradient of decline starting to ease off
Figure 26: Bingo club admissions, 2009-13
Forecast: Bingo
Figure 27: Forecast of consumer expenditure in bingo clubs, 2009-19
Figure 28: Forecast of bingo club admissions, 2009-19
Forecast methodology

Segment Performance

Key points
Gaming appetites grow as taste for casino dining stalls
Figure 29: Consumer expenditure in casinos, by segment, 2011/12-2013/14
High rollers stack the odds
Figure 30: Casino house win, by game, 2011/12-2013/14
Players’ value focus felt in all bottom lines
Figure 31: Consumer expenditure in bingo clubs, by segment, 2012-14
Main stage games first to benefit from Bingo Duty cut
Figure 32: Share of bingo GGY (participation fees), by product, 2012-14

Market Share

Key points
Rank and Genting dominate market shares
Figure 33: Leading land-based casino operators, by number of venues, February 2015
Gala sells out but stays in front
Figure 34: Leading land-based bingo club operators, by number of venues, February 2015

Companies and Products

Key points
Rank Group
Recent activity
Financials
Figure 35: Rank Group financials, Grosvenor Casinos division, 2013-14
Figure 36: Rank Group financials, Mecca Bingo division, 2013-14
Promotion
Figure 37: Rank Group advertising expenditure, casino and bingo brands, 2012-14
Future strategy
Gala Coral Group
Recent activity
Financials
Figure 38: Gala Coral financials, Gala Retail division, 2013-14
Promotion
Figure 39: Gala Bingo advertising expenditure, 2012-14
Future strategy
Genting UK
Recent activity
Financials
Figure 40: Genting UK financials, 2012-13
Promotion
Figure 41: Genting UK advertising expenditure, 2012-14
Future strategy
London Clubs International
Recent activity
Financials
Figure 42: London Clubs International financials, 2012-13
Promotion
Figure 43: London Clubs International advertising expenditure, 2012-14
Future strategy
Aspers Group
Recent activity
Financials
Figure 44: Aspers UK Holdings Ltd financials and KPIs
Promotion
Figure 45: Aspers Group advertising expenditure, 2012-14
Future strategy
Majestic Bingo
Recent activity
Promotion
Figure 46: Majestic Bingo advertising expenditure, 2012-14
Carlton Clubs
Recent activity
Financials
Figure 47: Carlton Clubs financials, 2013-14
Promotion
Figure 48: Carlton Clubs advertising expenditure, 2012-14
Beacon Bingo
Recent activity
Financials
Figure 49: Beacon Bingo Limited financials*, 2012-13
Promotion
Figure 50: Beacon Bingo advertising expenditure, 2012-14
Future strategy

Brand Communication and Promotion

Key points
Aspers and Grosvenor drive up casino adspend
Figure 51: Advertising expenditure of UK casinos, 2012-14
Gala bets biggest on bingo ads
Figure 52: Advertising expenditure of UK bingo club operators, 2012-14

The Consumer – Casino Visiting

Key points
Casino visiting a memory for most
Figure 53: Casino visiting habits, September 2013 and December 2014
Younger crowds prompt more bets on digital
Figure 54: Future interest in casino visitors among current non-attenders, by online activity in the past month, December 2014

The Consumer – Casino Visiting Companions

Key points
Making gaming a team sport
Figure 55: People visited a casino with, December 2014
Female visitors put family first
Figure 56: People visited a casino with, by gender, December 2014
The family that games together, stays together
Figure 57: Casino visiting habits, by Lifestage, December 2014

The Consumer – Casino Activities

Key points
Customers ready to eat, drink, gamble
Figure 58: Casino activities interested in doing in the future, December 2014
A taste of the high life on the menu for diners
Figure 59: Interest in attending a private event or using VIP facilities at a casino in the future, by other casino activities interested in doing in the future, December 2014

The Consumer – Bingo Club Visiting

Key points
New audiences, but same focus
Figure 60: Bingo club visiting habits, September 2013 and December 2014
Filling the gap while clubs wait for younger look
Figure 61: Lapsed and potential bingo club visiting, by age, December 2014

The Consumer – Bingo Visiting Companions

Key points
Women put friends ahead of family
Figure 62: People visited a bingo club with, December 2014
Families prefer to play
Figure 63: Bingo club activities interested in doing in the future, by people attended with, December 2014

The Consumer – Bingo Club Activities

Key points
Main stage still the main staple
Figure 64: Bingo activities participated in, December 2014
Lack of knowledge and awareness holds secondary gaming back
Figure 65: Bingo activities interested in doing in the future, December 2014

The Consumer – Alternative Means of Play

Key points
Operators to import the holiday feeling
Figure 66: Experience of casino and bingo play outside UK land-based venues, December 2014
Figure 67: Casino visiting habits, by experience of visiting a casino outside the UK

The Consumer – Correspondence Analysis

Methodology
Improved visibility needed for bingo to battle pubs
Figure 68: Correspondence analysis, December 2014
A club scene for casinos?

Appendix – Market Drivers

Figure 69: Permitted gaming machine numbers, by venue, from September 2012
Figure 70: UK tax regime for bingo clubs and casinos, February 2015

Appendix – Market Size and Forecast

Figure 71: Forecast of consumer expenditure in casinos, 2014/15-2019/20
Figure 72: Forecast of consumer expenditure in casinos, 2014/15-2019/20 (continued)
Figure 73: Forecast of casino admission numbers, 2014/15-2019/20
Figure 74: Forecast of casino admission numbers, 2014/15-2019/20 (continued)
Figure 75: Forecast of consumer expenditure in bingo clubs, 2014-19
Figure 76: Forecast of consumer expenditure in bingo clubs, 2014-19 (continued)
Figure 77: Forecast of bingo club admissions, 2014-19
Figure 78: Forecast of bingo club admissions, 2014-19 (continued)

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