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Casinos and Bingo - UK - December 2013

Published By :

Mintel

Published Date : Dec 2013

Category :

Lifestyle

No. of Pages : 121 Pages

Casinos and bingo clubs are very different types of venue on almost every level, yet still face a number of similar challenges, particularly around relationships with their online cousins, their integration of new technology and the lack of understanding of their core gaming products that colours potential customers’ perceptions of their offer.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Forecast of consumer expenditure* in casinos, 2007/08-17/18
Capital growth takes casino spending past £1 billion
Figure 2: Forecast of consumer expenditure* in bingo clubs, 2007/08-17/18
Less-frequent visiting hits bingo’s bottom line
Machine restrictions keep casinos at the tables
Figure 3: UK casino market size, by segment, 2011/12
March of the machines continues in bingo market
Figure 4: UK bingo club market size, by segment, 2011/12
Market drivers
Casinos playing catch up in machines market
Demographic trends offer hope of fuller houses for bingo
The consumer
Figure 5: Incentives to casino visiting, September 2013
Lack of experience sees casino customers sticking to what they know
Sociability and fun give venues an advantage over online competition
Figure 6: Incentives to bingo club visiting, September 2013
Club-goers rank socialising over eating and drinking
What we think

Issues in the Market

How can bingo clubs begin to reverse admission declines?
What is the potential for crossover play between venues and online?
How does lack of gaming knowledge affect consumer choice?
How can casinos and other leisure venues best complement each other?
How will technology impact the casino and bingo markets of the future?

Trend Application

Trend: Experience Is All
Trend: Life Hacking
Mintel futures: Access Anything Anywhere

Market Drivers

Key points
Long odds of winning the lottery audience?
Figure 7: Participation in gambling activities, 2011 and 2013
Casinos bounce against the premises ceiling
Figure 8: Active licensed casino and bingo premises, March 2011-March 2013
A preference for playing in person
Figure 9: Mode of participation in past four weeks, July 2013
Phones a smart choice for joined-up play
Figure 10: Smartphone ownership and access to tablet computers, July 2012-April 2013
Machines offer a selling point for bingo clubs
Figure 11: Average number of gaming machines/terminals in casinos and bingo clubs, 2008/9-2011/12
Taxation cuts on the agenda, if not the horizon
Figure 12: Casino Gaming Duty rates, Gross gaming yield, 2012/13-2013/14
B2 machines keep bingo and casinos out of problem gambling spotlight
Figure 13: Locations used to gamble by GamCare clients, 2010/11 and 2011/12
E-cigarettes a new alternative to the smoking shelter
Figure 14: Frequency of cigarette smoking, November 2012
Potential player pool continues to deepen for bingo
Figure 15: Demographic trends in key casino and bingo club visiting groups, 2008-18
Rising consumer confidence positive for leisure spending
Figure 16: UK consumer confidence index, January 1998-Febraury 2013

Who’s Innovating?

Key points
Red, black or tweet?
Bingo starts taking the tablets
The casino player’s SatNav
College for croupiers
Mecca trials new measure of advert effectiveness

Market Size and Forecast

Key points
London leads casino market growth
Figure 17: Consumer expenditure* in casinos, 2007/08-2017/18
Admissions make capital gains from first large casino
Figure 18: Casino admissions, 2007/08-2011/12
Forecast
Figure 19: Forecast of consumer expenditure* in casinos, 2007/08-2017/18
Figure 20: Forecast of casino admission numbers, 2007/08-2017/18
Forecast methodology
Bingo players spending more – but not so frequently
Figure 21: Consumer expenditure* in bingo clubs, 2007/08-2017/18
Fewer eyes down for a full house
Figure 22: Bingo club admissions, 2008-12
Forecast
Figure 23: Forecast of consumer expenditure* in bingo clubs, 2007/08-2017/18
Figure 24: Forecast of bingo club admissions, 2007/08-2017/18
Forecast methodology

Segment Performance

Key points
Supply of slots limits machine segment potential
Figure 25: Consumer expenditure in casinos, by segment, 2009/10-2011/12
Roulette’s roll slows to a halt
Figure 26: Casino house win, by game, 2010/11-2011/12
Slots help to fill gap in bingo spending
Figure 27: Consumer expenditure in bingo clubs, by segment, 2009/10-2011/12
Main stage plays ever more minor role
Figure 28: Share of bingo participation fees, by game, 2008/09-2011/12

Market Share

Key points
Gala purchase gives Grosvenor brand top ranking
Figure 29: Leading land-based casino operators, by number of venues, October 2013
Market leader not immune to cutbacks
Figure 30: Leading land-based bingo club operators, by number of venues, October 2013

Companies and Products

Key points
Rank Group
Figure 31: Rank Group financials, Grosvenor Casinos division, 2012-13
Figure 32: Rank Group financials, Mecca Bingo division, 2011-12
Figure 33: Rank Group advertising expenditure, casino and bingo brands, 2010-12
Gala Coral Group
Figure 34: Gala Coral financials, Gala Casino division, 2011-12
Figure 35: Gala Coral Financials, Gala Bingo Division, 2012-13
Figure 36: Gala Coral Group advertising expenditure, 2011-12
Genting UK
Figure 37: Genting UK financials, 2011-12
Figure 38: Genting UK advertising expenditure, 2011-12
London Clubs International
Figure 39: London Clubs International financials, 2011-12
Figure 40: London Clubs International advertising expenditure, 2011-12
Aspers Group
Figure 41: Aspers Group financials, 2011-12
Figure 42: Aspers Group advertising expenditure, 2011-12
Top Ten Bingo
Figure 43: Top Ten Bingo financials, 2011-12
Carlton Clubs
Figure 44: Carlton Clubs financials, 2009-13
Figure 45: Carlton Clubs advertising expenditure, 2010-12

Brand Communication and Promotion

Key points
Bingo advertising slips, while casinos spending
Figure 46: UK casino and bingo club operators’ adspend, by media type, 2012

The Consumer – Casino Visiting Habits

Key points
Casino regulars are a 100/1 shot
Figure 47: Casino visiting habits, September 2013
Few regions passing the demand test
Figure 48: Casino visiting habits, by region, September 2013
Rarity value to differentiate from higher-end eating and dining options
Figure 49: Casino visiting habits, by household income, September 2013

The Consumer – Incentives to Casino Visiting

Key points
Newcomers gravitate to non-gaming familiarities
Figure 50: Incentives to casino visiting, September 2013
More than a game for potential players
Figure 51: Most-popular incentives to casino visiting, by interest in casino visiting, September 2013
Non-gamblers keep an eye on their wallets
Figure 52: Financial incentives to casino visiting, by interest in non-gaming incentives, September 2013

The Consumer – Bingo Club Visiting

Key points
Old-fashioned bad, retro good?
Figure 53: Bingo club visiting habits, September 2013
Younger players pick up an irregular habit
Figure 54: Bingo club visiting habits, by age, September 2013
Social gaming: Putting the ‘gaming’ ahead of the ‘social’
Figure 55: Bingo club visiting habits, by internet usage habits, September 2013

The Consumer – Incentives to Bingo Club Visiting

Key points
More bingo-goers ready to play
Figure 56: Incentives to bingo club visiting, September 2013
Most players’ eyes firmly on the prize
Figure 57: Most popular gaming-based incentives to bingo club visiting among consumers who are motivated by these, September 2013
Entertainment and socialising ahead of drinking and dining
Figure 58: Most popular non-gaming incentives to bingo club visiting among consumers motivated by these, September 2013

The Consumer – Online v Land-Based Play

Key points
Bingo clubs more social, casinos more fun
Figure 59: Comparison of online and land-based casino and bingo experiences, September 2013
Venue visiting stands out from the online crowd
Figure 60: Attitudes towards consistency of online and land-based casino and bingo experiences, by venue visited, September 2013
Social bingo online damages club visiting’s appeal
Figure 61: Attitudes towards consistency of online and land-based casino and bingo experiences, by preferences for land-based over online play, September 2013

Appendix – Market Drivers

Figure 62: Gambling taxation rates, 2009/10-2012/13
Figure 63: Permitted gaming machine numbers, by venue, September 2012
Figure 64: Proposed changes to gaming machine stake and prize limits, October 2013
Figure 65: Trends in the age structure of the UK population, by gender, 2008-18

Appendix – Market Size and Forecast

Figure 66: Forecast of expenditure in casinos, 2012/13-2017/18
Figure 67: Forecast of expenditure in bingo clubs, 2012/13-2017/18
Figure 68: Forecast of casino admissions, 2012/13-2017/18
Figure 69: Forecast of bingo club admissions, 2013-18

Appendix – Brand Communication and Promotion

Figure 70: UK casino operators’ adspend, by media type, 2008-12
Figure 71: UK bingo club operators’ adspend, by media type, 2008-12

Appendix – The Consumer – Casino Visiting Habits

Figure 72: Casino visiting habits, by demographics, September 2013

Appendix – The Consumer – Incentives to Casino Visiting

Figure 73: Most popular incentives to casino visiting, by demographics, September 2013
Figure 74: Next most popular incentives to casino visiting, by demographics, September 2013
Figure 75: Other incentives to casino visiting, by demographics, September 2013
Figure 76: Incentives to casino visiting, by incentives to casino visiting, September 2013
Figure 77: Incentives to casino visiting, by casino visiting habits, September 2013

Appendix – The Consumer – Bingo-playing Habits

Figure 78: Bingo-playing habits, by demographics, September 2013

Appendix – The Consumer – Incentives to Bingo Club Visiting

Figure 79: Most popular incentives to bingo club visiting, by demographics, September 2013
Figure 80: Next most popular incentives to bingo club visiting, by demographics, September 2013
Figure 81: Other incentives to bingo club visiting, by demographics, September 2013
Figure 82: Incentives to bingo club visiting, by incentives to bingo club visiting, September 2013
Figure 83: Incentives to bingo club visiting, by bingo-playing habits, September 2013

Appendix – The Consumer – Online v Land-based Play

Figure 84: Most popular incentives to casino visiting, by demographics, September 2013
Figure 85: Next most popular incentives to casino visiting, by demographics, September 2013
Figure 86: Comparison of online and land-based casino and bingo experiences, by comparison of online and land-based casino and bingo experiences, September 2013
Figure 87: Comparison of online and land-based casino and bingo experiences, by casino visiting habits, September°2013
Figure 88: Comparison of online and land-based casino and bingo experiences, by incentives to casino visiting, September 2013
Figure 89: Comparison of online and land-based casino and bingo experiences, by bingo-playing habits, September°2013
Figure 90: Comparison of online and land-based casino and bingo experiences, by incentives to bingo club visiting, September 2013

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