One of the most popular activities to indulge in as temperatures begin to cool in the fall months is camping. The major factor that leads to successful camping is to have a proper camping cooler. Camping coolers are convenient and portable when it comes to packing the camping larder. A camping cooler is a camping accessory which can ensure food safety and is a sub-segment of the outdoor equipment and sporting goods industry. Coolers are useful in large groups’ situations, where there is need for more capacity or for multi-day excursions where one needs to store food or drinks for a longer period of time. The other cooling products in the market are heavy, expensive, and use electricity from wall plugs. Camping coolers help in keeping food and beverage cold during outdoor activities like picnics, hiking, etc. Moreover, it is portable & small, and therefore is cheaper.
Since camping cooler is the primary storage option for chilled food and drinks, it is important to have a cooler that has acceptable ice life and holds up to the demands of an outdoor environment. The major factor driving the global camping coolers market is the fact that people nowadays are interested in varied outdoor activities that includes picnic, hiking, travelling, camping, group activities, and different sports. Along the way and during these activities, people want to have a break for snacks, drinking cold beverages or canned drinks. Camping coolers are useful for people involved in these activities and working in these places without access to a refrigerator. Since a regular refrigerator takes over an hour to cool food/ beverage from room temperature, this product is able to cool snacks or drinks in less than twenty minutes.
Another driving factor of the camping coolers market is the increasing amount of money that consumers spend on recreational activities, lifestyle changes, and rising participation in outdoor outings. In 2013, camping ranked as one of the top five most popular outdoor activities among young people in the United States. Over the next decade, the growing health benefits of outdoor activities are expected to contribute considerably to innovation in the camping coolers market. One potential downside is rusting of the aluminum cooler hanging tray that is designed to keep the food inside the cooler dry, cool, and away from the ice. However, there are some manufacturers offering rust-proof alternatives.
The global camping coolers market is segmented on the basis of product type, capacity, application, distribution channel, and region. Based on product type, the market is segmented into thermoelectric coolers, hard coolers, and soft coolers. The capacity segment is fragmented into up to 25 quart, 26 – 40 quart, 41 – 60 quart, 61 – 100 quart, and over 100 quart. On the basis of application, the market is segmented into backyard and car camping, RV camping, and backpacking among others. Distribution channel segment is divided into hypermarkets/ supermarkets, specialty stores, online and others.
On the basis of geography, the camping coolers market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The North America market is expected to dominate as outdoor activities are popular with Americans. Asia Pacific region is anticipated to fuel the demand for camping coolers owing to growing population in this region and people engaging in outdoor activities for recreation.
The players involved in the designing, development, and manufacturing of camping coolers are Igloo Coolers, Coleman Company, Inc., Pelican Products, Inc., ORCA Coolers, Bison Coolers, Engel Coolers, Grizzly Coolers, Polar Bear Coolers, Yeti Coolers, LLC, K2 Coolers, AO Coolers, Stanley, Outdoor Active Gear, and Koolatron among others. Though camping coolers are simple devices, the rise of new cooler manufacturers has forced them to add new features to stand out from the crowd.
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