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Busy Lifestyles - Brazil - October 2017

Published By :

Mintel

Published Date : Nov 2017

Category :

Lifestyle

No. of Pages : N/A

As consumers look for ways to adopt healthy eating habits, combat stress, and make better use of their time, there are opportunities for brands and companies to create products and services that help them achieve these goals. Offering assistance in these areas will probably enhance consumers appreciation and potentially improve sales.
Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Challenges
Brazilians feel the negative impact of traffic congestions
Stress is a relevant problem among consumers
Opportunities
Brazilians are doing more DIY activities at home
Young Brazilians are replacing meals for snacks
Consumers are looking for online help
What we think
THE MARKET WHAT YOU NEED TO KNOW
The Brazilian economy
Expansion of cycle lanes in Brazil
MARKET DRIVERS
The Brazilian economy
Inflation is dropping
Unemployment rate is falling
Government maintains cuts in the interest rate
Large cities concentrate half of Brazils population
Traffic improves in the largest city of the country
Expansion of cycle lanes in Brazil
KEY PLAYERS WHAT YOU NEED TO KNOW
O Boticrio innovates in customer service
Official WhatsApp accounts for companies
MARKETING CAMPAIGNS AND ACTIONS
Trident helps pedestrians relax
O Boticrio inaugurates store with personalized service
WhatsApp launches official accounts for companies
ShopFacil.com works with voice recognition
Ambev delivers drinks in up to one hour
THE CONSUMER WHAT YOU NEED TO KNOW
Brazilians are doing more DIY activities
Young Brazilians are replacing meals for snacks
Time for personal care is scarce
Brazilians are looking for online help
ATTITUDES TOWARD CURRENT LIFESTYLE
Brazilians are doing more DIY activities
Figure 1: Attitudes toward current lifestyle, September 2017
Young women are experiencing stress more
Figure 2: Attitudes toward current lifestyle, by age and gender, September 2017
AB consumers feel more the negative impact of traffic
Figure 3: Attitudes toward current lifestyle, by socio-economic group, September 2017
CONVENIENCE IN FOOD/DRINKS
Brazilians want food that reduces stress
Figure 4: Convenience in food/drink, September 2017
Young consumers are replacing meals for snacks
Figure 5: Convenience in food/drinks, by age, September 2017
Brazilians aged 55+ want lighter meals
Figure 6: Convenience in food/drinks, by age, September 2017
CONVENIENCE IN BEAUTY AND PERSONAL CARE
Brazilians do not have time to take care of their appearance
Figure 7: Convenience in beauty and personal care, September 2017
Brazilian women also want to save money
Figure 8: Convenience in beauty and personal care, by gender, September 2017
AB consumers demonstrate interest in multifunction products
Figure 9: Convenience in beauty and personal care, by socioeconomic group, September 2017
SOLUTIONS FOR A BUSY LIFESTYLE
Brazilians are looking for online help
Figure 10: Solutions for a busy lifestyle, September 2017
Consumers can benefit from online conversation
Using apps to organize life
Figure 11: Solutions for a busy lifestyle, September 2017
APPENDIX - ABBREVIATIONS
Abbreviations

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