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BURGER TRENDS-US-APRIL 2018

Published By :

Mintel

Published Date : Apr 2018

Category :

Food

No. of Pages : N/A

Burgers are menu and consumer favorites and competition emerges from all angles; both burger-specific operators and restaurants that menu them are using more than price promotions to capture more burger business. Consumers indicate a willingness to pay more for burgers made with premium ingredients as operators increasingly innovate with crowd-pleasing items. As the competition gets more crowded and complex, consumers look for quality through cues of freshness and unique ingredients in any occasion and from every segment.

Table of Contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Fast casual lacks a burger identity
Figure 1: Segment visitation, January 2018
Burgers suffer from an “unhealthy” complex
Figure 2: Attitudes toward burgers, by generation, January 2018
The opportunities
Offer flexible choices
Figure 3: Attitudes toward vegetarian burgers, January 2018
Quality equates with fresh
Figure 4: Burger opportunities, fresh beef, by select demographics, January 2018
Disrupt occasions with diverse offerings, tiered pricing
Figure 5: Acceptable maximum burger price per segment, mean, by gender, January 2018
Top quality with quality
Figure 6: Attitudes toward burgers, “I would pay more for burgers made with premium ingredients,” Any agree, by select demographics, January 2018
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Retail is getting more foodservice savvy
The healthfulness of burgers is in doubt
Positive economic factors encourage more burger spending
MARKET PERSPECTIVE
Supermarkets and c-stores compete for quick meals
Healthy food desires could hinder burger purchases
Figure 7: Attitudes towards restaurant burgers, by parental status, January 2018
MARKET FACTORS
Beef consumption continues to decline
Figure 8: Total US beef consumption
Figure 9: Red meat deterrents, December 2016
Younger demographics love burgers
Figure 10: 2018 population breakdown
Spending factors look favorable
Figure 11: Unemployment and underemployment, January 2007- January 2018
Figure 12: BEA food sales at home and away from home, January 2010-December 2017
KEY PLAYERS – WHAT YOU NEED TO KNOW
Meat combinations offer value
The non-beef burger category expands
LTOs focus more on premium than price
WHAT’S WORKING?
A focus on meat blends and toppings
Veggie burgers garner mainstream appeal
Figure 13: Attitudes toward vegetarian burgers, by generation, January 2018
Figure 14: New veggie burger meat substitutes released since July 2017
Quick promotions grab attention
BURGER INNOVATION BY SEGMENT
Limited Service
Full Service
WHAT’S STRUGGLING?
Fast casual burgers
WHAT’S NEXT?
Extreme menu items continue creating buzz
Impossible Burger and Beyond Burger
Fresh beef initiatives address consumer interests
MMI ANALYSIS
Overview
Figure 15: Top 10 menued burgers, Q4 2015-Q4 2017
Toppings
Figure 16: Top 10 burger toppings Q4 2015-Q4 2017
Cheese
Figure 17: Top 10 cheeses Q4 2015-Q4 2017
Sauces
Figure 18: Top 5 sauces, Q4 2015-Q4 2017
Burger buns
Figure 19: Top 10 burger buns/bread, Q4 2015-Q4 2017
Ingredient claims
Figure 20: Top 10 burger ingredient claims, Q4 2015-Q4 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
Fast food and casual dining segments get the most burger business
Consumers want to see more burger quality
There’s little fear in paying more for a better burger
Non-beef burgers appeal to health conscious diners
SEGMENT VISITATION
Segment visits not always driven by price
Figure 21: Segment visitation, January 2018
Figure 22: Segment visitation, by select demographics, January 2018
Men are the biggest burger fans
Figure 23: Segment visitation, by gender, January 2018
PRICE EXPECTATIONS
Burger price thresholds correspond with each restaurant segment
Figure 24: Price expectations per segment, mean dollar amount, January 2018
Men are less price sensitive
Figure 25: Price expectations per segment, mean dollar amount, by gender, January 2018
Asians are willing to pay the most for burgers in most segments
Figure 26: Price expectations per segment, mean dollar amount, by race and hispanic origin, January 2018
BURGER OCCASIONS
Purchase occasions drive segment opportunities
Figure 27: Correspondence Analysis – Burger occasions, January 2018
Figure 28: burger purchase occasions for each segment, January 2018
Consumers have basic expectations for QSR burgers
Figure 29: Top burger occasions, fast food, by generation, January 2018
The burger occasion is more experiential in casual dining
Figure 30: Top burger occasions, casual dining, by gender, January 2018
BURGER OPPORTUNITIES
Consumers look for more quality from burgers
Figure 31: Burger opportunities, January 2018
Women and iGens are more interested in local and organic ingredients
Figure 32: Top burger opportunities, by demographics, January 2018
Delivery matters most to younger consumers
Figure 33: burger opportunities, by generation, January 2018
Figure 34: Burger opportunities, delivery, by segment visitation, January 2018
Ordering technology attracts younger consumers
Figure 35: Burger opportunities, technology, by generations, January 2018
Figure 36: Burger opportunities, online/mobile ordering and on-site automated ordering, by segment visitation, January 2018
Fresh beef, local ingredients, and delivery appeals to the majority of consumers
Figure 37: TURF Analysis – Burger opportunities, January 2018
ATTITUDES TOWARD BURGERS
Burgers are an occasional treat
Figure 38: Attitudes towards burgers, January 2018
Quality matters most to parents
Figure 39: Attitudes towards burgers, quality, by parental status, January 2018
Many prefer classic burgers and rewards programs
Figure 40: Attitudes towards burgers, preferences, by generation and parental status, January 2018
Younger consumers are more health conscious
Figure 41: Attitudes towards burgers, health considerations, by generation, January 2018
ATTITUDES TOWARD VEGETARIAN BURGERS
Some consider veggie burgers a BFY option
Figure 42: Attitudes toward vegetarian burgers, January 2018
White consumers are least positive about veggie burgers
Figure 43: Attitudes toward vegetarian burgers, by race and Hispanic origin, January 2018
iGens find veggie burgers the most desirable
Figure 44: Attitudes toward vegetarian burgers, by generation, January 2018
Higher-income consumers are less enthusiastic about veggie burgers
Figure 45: Attitudes toward vegetarian burgers, by household income, January 2018
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
APPENDIX – CORRESPONDENCE ANALYSIS
Methodology
APPENDIX – TURF ANALYSIS
Methodology
Figure 46: Table - TURF Analysis – Burger opportunities, January 2018

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