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BURGER AND CHICKEN RESTAURANTS - UK - SEPTEMBER 2018

Published By :

Mintel

Published Date : Sep 2018

Category :

Hotels & Restaurants

No. of Pages : N/A

The biggest threat to the popularity of burger and chicken is the trend of consumers cutting back on eating meat. This is being driven by Younger Millennials who have either adopted a full-time vegan lifestyle or are simply eating more plant-based dishes. Operators now need to tackle this issue by offering consumers more varied choice, including vegan burgers.

Table of contents
OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
The combined burger and chicken restaurants market is growing
Figure 1: UK burger and chicken restaurants market, value sales and forecast, 2013-23
Figure 2: UK burger and chicken restaurants market, value sales and forecast, 2013-23
McDonald’s holding up the burger sector
Figure 3: UK burger restaurants market, value sales and forecast, 2013-23
Chicken sector expected to bounce back from supply chain problem
Figure 4: UK chicken restaurants market, value sales and forecast, 2013-23
Companies and brands
McDonald’s wins
Figure 5: Selected leading burger and chicken restaurant chains, by outlet numbers, 2014-18
The consumer
Rise in burger visits bolster the whole market
Figure 6: Usage of burger and chicken restaurants, May 2018
More than half of Brits visit McDonald's
Figure 7: Venues visited, May 2018
Young families visit regularly
Figure 8: Frequency of eating in or getting a takeaway from fast food outlets, May 2018
Younger Millennials jaded by meat
Figure 9: Burger and chicken outlet/restaurant behaviours, May 2018
Food and drink reformulation appeals to older diners
Figure 10: Healthy factors consumers would most like to see introduced, May 2018
Human customer service more important to older diners
Figure 11: Attitudes towards burger and chicken outlets/restaurants, May 2018
What we think
ISSUES AND INSIGHTS
A meaty issue
The facts
The implications
A sweet problem
The facts
The implications
Just how price-conscious are Millennials?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
The combined burger and chicken restaurant market is growing
Market faces a tough trading environment
Consumers cutting back on eating meat
MARKET SIZE, SEGMENTATION AND FORECAST
Figure 12: UK burger and chicken restaurants market, value sales, 2013-23
Market faces a tough trading environment
Figure 13: UK burger and chicken restaurants market, value sales and forecast, 2013-23
Burger segment continues to dominate the market
Figure 14: UK burger restaurants market, value sales, 2013-23
McDonald’s: the crutch that is holding up burger sector
Figure 15: UK burger restaurants market, value sales, 2013-23
Poultry sector mistakes undo the good work of 2017
Figure 16: UK chicken restaurants market, value sales, 2013-23
Chicken sector expected to bounce back
Figure 17: UK chicken restaurants market, value sales and forecast, 2013-23
Forecast methodology
MARKET DRIVERS
Confidence holding up but many remain cautious
Figure 18: Trends in how respondents would describe their financial situation, June 2009-June 2018
NLW and NMW continue to put pressure on operators
Out-of-home meals less appealing to ageing population
Figure 19: Change in age structure of the UK population, 2012-17 and 2017-22
Britain’s new diet goals
Doctors calling for fast food zoning
Acrylamide legislation brought into force
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
McDonald’s: the crutch that is holding up burger sector
Burger King bounces back
KFC recovers from “great chicken crisis”
KEY PLAYERS
Figure 20: Selected leading burger and chicken restaurant chains, by outlet numbers, 2014-18
McDonald’s
Figure 21: Key financial data for McDonald's Restaurants Ltd, 2014-16
KFC
Figure 22: Key financial data for Kentucky Fried Chicken (GB) Ltd, 2014-16
Nando’s
Figure 23: Key financial data for Nando's Chickenland Limited, 2014-16
Famous Brands
Wimpy
Figure 24: Selected gourmet burger and chicken outlets, by outlet numbers, 2016-18*
GBK
Figure 25: Key financial data for Gourmet Burger Kitchen Limited, 2014-16
Byron
Figure 26: Key financial data for Byron Hamburgers Limited, 2015-17
Ones to watch
KerbEdge
Wing Wing
Wingstop
COMPETITIVE STRATEGIES
Refurbishment
Consolidation
Bridgepoint to back Burger King UK
Refinancing
Honest Burgers secures £17 million refinance deal
LAUNCH ACTIVITY AND INNOVATION
Digital activity
Flyt links delivery orders to KFC kitchens
Bluetooth locators
Nando’s launches click-and-collect
Digital payments
Distribution changes
Honest Burger expands west
Dark kitchens to create additional revenue stream
McDonald’s US tests corporate catering
Nando’s grows supermarket range
Travel hubs and leisure destinations
Conversions
Menu innovation
Menu collaboration
Vegan options
ADVERTISING AND MARKETING ACTIVITY
Burger and chicken chains increased ATL expenditure by 12% in 2017
Figure 27: Advertising expenditure by selected burger and chicken operators, 2013-18
Burger King ramps up TV spend
Figure 28: Advertising expenditure by selected burger and chicken restaurants*, by media type, 2013-18
Nando’s dials up digital and press
KFC the radio hero
Nielsen Ad Intel coverage
BRAND RESEARCH
Brand map
Figure 29: Attitudes towards and usage of selected brands, June 2018
Key brand metrics
Figure 30: Key metrics for selected brands, June 2018
Brand attitudes: both McDonald’s and Nando’s seen as consistently high quality
Figure 31: Attitudes, by brand, June 2018
Brand personality: Wimpy most boring of all
Figure 32: Brand personality – Macro image, June 2018
KFC and Nando’s have an authentic brand image
Figure 33: Brand personality – Micro image, June 2018
Brand analysis
Nando’s wins with young diners, families, and Londoners
Figure 34: User profile of Nando’s, June 2018
McDonald’s is accessible, trustworthy, and value-for-money
Figure 35: User profile of McDonald’s, June 2018
KFC is trustworthy, innovative, and offers good value
Figure 36: User profile of KFC, June 2018
Burger King is accessible but lacks good value and brand trust
Figure 37: User profile of Burger King, June 2018
Wimpy blighted by a stale image
Figure 38: User profile of Wimpy, June 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
Rise in burger visits bolster the whole market
More than half of Brits visit McDonald's
Young families visit regularly
Younger Millennials jaded by meat
Food and drink reformulation is most effective
Human customer service is the cornerstone of a good dine-in experience
USAGE HABITS
Poultry industry challenges have hit chicken footfall
But the rise in burger visits will bolster the whole market
Figure 39: Usage of burger and chicken restaurants, May 2018
Promisingly, chicken is winning over the youth
Figure 40: Usage of burger and chicken restaurants, by generations, May 2018
VENUES VISITED
McDonald’s continues to thrive
Figure 41: Venues visited, May 2018
Burger King bounces back
Chicken visitation takes a hit
Consumers like to mix it up
Figure 42: Repertoire of venues visited, May 2018
FREQUENCY OF USE
Busy people eat at McDonald’s and Burger King more often
Nando’s frequent visits on a par with KFC’s
Figure 43: Frequency of eating in or getting a takeaway from fast food outlets, May 2018
BURGER AND CHICKEN RESTAURANT BEHAVIOURS
Burger and chicken shop proximity is key
Figure 44: Burger and chicken outlets/restaurant behaviours, May 2018
16-44s more likely to look for value deals
Snacks attract 16-44-year-olds
Younger Millennials misguided about meat
HEALTHY FACTORS INFLUENCING CHOICE
Food and drink reformulation is most effective
Figure 45: Healthy factors consumers would most like to see introduced, May 2018
Nudging under-45s with rewards and punishments
For young families, actions speak louder than words
ATTITUDES TOWARDS BURGER AND CHICKEN RESTAURANTS
Older diners look for customer service in a restaurant
Figure 46: Attitudes towards burger and chicken outlets/restaurants, May 2018
Potential to encourage diners to use own containers
Figure 47: Attitudes towards burger and chicken outlets/restaurants, by venues visited, May 2018
Happy Hours can enhance value-for-money amongst Millennials
Figure 48: Attitudes towards burger and chicken outlets/restaurants, by venues visited, May 2018
‘Fake meat’ can’t beat fresh veg
Older women consider chicken healthier to eat than red meat – CHAID
Figure 49: Burger and chicken restaurants – CHAID – Tree output, May 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS, AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
CHAID Methodology
Figure 50: Burger and chicken restaurants – CHAID – Table output, May 2018
APPENDIX – MARKET SIZE AND FORECAST
Forecast methodology
Figure 51: UK burger and chicken restaurants market, value sales, best- and worst-case forecast, 2018-23
Figure 52: UK burger restaurants market, value sales, best- and worst-case forecast, 2018-23
Figure 53: UK chicken restaurants market, value sales, best- and worst-case forecast, 2018-23

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