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BRITISH LIFESTYLES - UK - APRIL 2018

Published By :

Mintel

Published Date : Apr 2018

Category :

Lifestyle

No. of Pages : N/A

The UK’s simmering identity crisis has significant commercial implications, particularly for brands that have come to leverage their British identity as a way of appealing to both domestic and foreign audiences. For these brands, relying on traditional conceptions of Britishness may no longer carry the same influence that it once did, signalling the need for a revamp of ‘Brand Britain’ and a clarification of the values it stands for

Table of contents

OVERVIEW
What you need to know
EXECUTIVE SUMMARY
Britain today
GDP forecasts remain positive
Inflation continues to outpace wage growth
Net migration continues to fall
Consumer confidence rises and falls on Brexit updates
Minimum pension contribution to rise
Concerns grow for the cost of living
The consumer
Savvy shopping habits keep spending levels stable
Figure 1: Changes in spending habits in the last 12 months, January 2018
Shoppers become more focused on deal-hunting
Figure 2: Reasons why people spent less across all categories (netted across all sectors), February 2017 and January 2018
Brits favour big government when it comes to social issues
Figure 3: People’s attitude towards who should be taking the lead role in tackling selected social issues, January 2018
Is British identity in crisis?
Figure 4: Attitudes towards Britain’s reputation abroad, January 2018
The best of British
Figure 5: Attitudes towards British society, January 2018
Brits take pride in the struggling NHS
Figure 6: Aspects of Britain people are most proud of, January 2018
What we think
BRITAIN TODAY – WHAT YOU NEED TO KNOW
GDP forecasts remain positive
Housing market central to consumer confidence
UK unemployment levels remain low …
… but inflation continues to outpace wage growth
Ageing population continues to drive growth
Net migration continues to fall
Consumer confidence rises and falls on Brexit updates
Minimum pension contribution to rise
Concerns grow for the cost of living
THE ECONOMY
GDP forecasts remain positive
Figure 7: Quarterly % change in UK GDP, Q1 2012-Q4 2017
London housing market cools
Figure 8: Average house prices, UK, January 2012- December 2017
UK unemployment levels remain low
Figure 9: Employment and unemployment, by gender, 2012-22
Figure 10: UK Labour productivity measures – Output per hour (seasonally adjusted), Q1 2008-Q4 2017
Income squeeze lingers
Figure 11: Headline CPI inflation (12-month percentage change), vs average weekly earnings, January 2012-January 2018
THE PEOPLE
Ageing population continues to drive growth
Figure 12: Trends in the age structure of the UK population, 2012-22
Birth rate plateaus
Figure 13: Trends in the number of live births, England and Wales, 2000-16
Number of households grows
Figure 14: UK households, by size, 2012-22
Net migration continues to fall
Figure 15: Net migration to the UK, March 2012-September 2017
CONSUMER FINANCES
Consumer confidence rises and falls on Brexit updates
Figure 16: The financial wellbeing index, December 2012-December 2017
Consumer expectations for the coming year
Figure 17: Consumer financial wellbeing expectations for the coming year, June 2016 to December 2017
Minimum pension contribution to rise
What do the changes mean?
Figure 18: Changes in minimum pension contributions, January 2018
Will people opt out of auto-enrolment?
Figure 19: Planned changes to enrolment in workplace pension based on contribution changes, January 2018
Will it impact people’s spending habits?
Figure 20: People’s expectations in their spending habits following pension contribution increase, January 2018
CONSUMERS’ RESPONSE TO THE EU REFERENDUM
Concerns grow for the cost of living …
Figure 21: Expected impact of UK vote to leave the EU on wider economy and personal finances, December 2017
… but Brits remain unconvinced by more dramatic forecasts
Figure 22: Guardian newspaper headline, November 2017
Expectations prove less dramatic for other aspects of personal finance
Figure 23: Balance of consumer opinion on the impact of the EU referendum on personal financial factors, December 2016-December 2017
The potential positives for first-time buyers
Figure 24: Balance of consumer opinion on the impact of the EU referendum on macroeconomic factors, December 2016-December 2017
Opinions vary widely by age
Figure 25: Balance of consumer opinion in regard to the expected impact of the UK vote to leave the EU on wider economy and personal finances, by age, December 2017
CONSUMER EXPENDITURE – WHAT YOU NEED TO KNOW
Consumer spending up 3%
Outlook for the next five years
Food shoppers tighten their belts
Alcohol moderation trends could help sales of non-alcoholic drinks
Premiumisation trend continues to buoy sales of alcohol …
… and BPC products
Fashion goes online
Limited growth projected for technology and communications market
‘Experience economy’ drives leisure and entertainment market
CONSUMER EXPENDITURE OVERVIEW
Consumer spending up 3%
Figure 26: Consumer expenditure, by sector (£ billion), 2017
Outlook for the next five years
Figure 27: Best- and worst-case forecast total value sales, 2012-22
Top performers in next five years
Figure 28: Categories set to grow at a faster rate than total consumer spending projections over the next five years, at current prices, by % growth, 2017-22
Slower growth sectors
Figure 29: Consumer sectors set to grow at a below-average rate, at current prices, by % growth, 2017-22
IN-HOME FOOD
What we think
Market – Past, present, future
Figure 30: UK in-home food market value, 2012-17
Figure 31: Best- and worst-case forecast value sales of the in-home food market, at current prices, 2012-22
Mintel predictions
Winners
Meat-free foods
Bread with bits
Chilled fish/shellfish
Crisps
Losers
Cooking and pasta sauces
Sugar and gum confectionery
Half and half bread
Changing consumer habits
Figure 32: Changes in spending habits on in-home food in 2017, January 2018
Key consumer findings
Attitudes towards healthy eating
Meat-free foods
Bread
Sugar and gum confectionery
Ready meals and ready-to-cook foods
FOODSERVICE
What we think
Market – Past, present, future
Figure 33: UK foodservice market value, 2012-17
Figure 34: Best- and worst-case forecast value sales of the foodservice market, at current prices, 2012-22
Mintel predictions
Winners
Pub catering
Grab-and-go
Takeaways and home deliveries
Losers
High street operators
Changing consumer habits
Figure 35: Changes in spending habits on eating out in 2017, January 2018
Key consumer findings
Menu trends
Eating out: the decision-making process
Eating out review
NON-ALCOHOLIC DRINKS
What we think
Market – Past, present, future
Figure 36: UK non-alcoholic drinks market value, 2012-17
Figure 37: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2012-22
Mintel predictions
Winners
Bottled water
Smoothies
Adult carbonated soft drinks
Losers
Tea
Sports drinks
Changing consumer habits
Figure 38: Changes in spending habits on non-alcoholic drinks in 2017, January 2018
Key consumer findings
Bottled water
Fruit juice, juice drinks and smoothies
Carbonated soft drinks
Tea and other hot drinks
Coffee
Sports and energy drinks
ALCOHOLIC DRINKS (RETAIL MARKET)
What we think
Market – Past, present, future
Figure 39: UK alcoholic drinks retail market value, 2012-17
Figure 40: Best- and worst-case forecast value sales of the alcoholic drinks retail market, at current prices, 2012-22
Mintel predictions
Winners
Ale/bitter
Cider
Gin
RTDs
Losers
White rum
Champagne
Changing consumer habits
Figure 41: Changes in spending habits on alcoholic drinks in 2017, January 2018
Key consumer findings
Beer
Wine
Cider
Spirits
Alcoholic drinks – General
BEAUTY AND PERSONAL CARE
What we think
Market – Past, present, future
Figure 42: UK beauty and personal care market value, 2012-17
Figure 43: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2012-22
Mintel predictions
Winners
Women’s facial skincare
Colour cosmetics
Losers
Men’s facial skincare
Oral care
Changing consumer habits
Figure 44: Changes in spending habits on beauty products and toiletries in 2017, January 2018
Key consumer findings
Colour cosmetics
Women’s facial skincare
Men’s facial skincare
Oral care
OTC AND PHARMACEUTICALS
What we think
Market – Past, present, future
Figure 45: UK OTC and pharmaceuticals market value, 2012-17
Figure 46: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2012-22
Mintel predictions
Winners
Gastrointestinal remedies
Cough, cold and flu
Sexual health
Losers
Children’s OTC
Changing consumer habits
Figure 47: Changes in spending habits on healthcare products in 2017, January 2018
Key consumer findings
Analgesics
Children’s OTC
Feminine hygiene and sanitary protection products
Vitamins and supplements
FASHION
What we think
Market – Past, present, future
Figure 48: UK clothing and accessories market value, 2012-17
Figure 49: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2012-22
Mintel predictions
Winners
Online fashion
Handbags
Childrenswear
Losers
Womenswear
Costume jewellery
Department stores
Changing consumer habits
Figure 50: Changes in spending habits on clothing and accessories in 2017, January 2018
Key consumer findings
Fashion online
Fashion accessories
Clothing retailing
Sports fashion
HOUSEHOLD CARE
What we think
Market – Past, present, future
Figure 51: UK household care market value, 2012-17
Figure 52: Best- and worst-case forecast value sales of the household care market, at current prices, 2012-22
Mintel predictions
Winners
Air care
Stain removers and whiteners
Losers
Dishwashing products
Laundry detergents
Changing consumer habits
Figure 53: Changes in spending habits on household care products in 2017, January 2018
Key consumer findings
Air care
Cleaning for the family
Fabric care
Household cleaning equipment
TECHNOLOGY AND COMMUNICATIONS
What we think
Market – Past, present, future
Figure 54: UK technology and communications market value, 2012-17
Figure 55: Best- and worst-case forecast value sales of the technology and communications market, at current prices, 2012-22
Mintel predictions
Winners
Bundled communications services
The connected home
Losers
Consoles and games
Changing consumer habits
Figure 56: Changes in spending habits on technology and communications in 2017. January 2018
Key consumer findings
Wearable technology
Mobile phones
Mobile device apps
Magazines
Televisions
Virtual reality
LEISURE AND ENTERTAINMENT
What we think
Market – Past, present, future
Figure 57: UK leisure and entertainment market value, 2012-17
Figure 58: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2012-22
Mintel predictions
Winners
Gambling
Tenpin bowling
Music concerts and festivals
Health and fitness clubs
Losers
Nightclubs
Changing consumer habits
Figure 59: Changes in spending habits on leisure and entertainment in 2017, January 2018
Key consumer findings
Gambling
Tenpin bowling
Music concerts and festivals
Nightclubs
HOME AND GARDEN
What we think
Market – Past, present, future
Figure 60: UK home and garden market value, 2012-17
Figure 61: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2012-22
Mintel predictions
Winners
Home accessories
Garden products
Major domestic appliances
Losers
Kitchens and kitchen furniture
Bathrooms and bathroom accessories
Furniture
Small kitchen appliances
Changing consumer habits
Figure 62: Changes in spending habits on home and garden products in 2017, January 2018
Key consumer findings
Furniture
Small kitchen appliances
Gardens
Tableware and cookware
TRANSPORT
What we think
Market – Past, present, future
Figure 63: UK transport market value, 2012-17
Figure 64: Best- and worst-case forecast value sales of the transport market, at current prices, 2012-22
Mintel predictions
Winners
Used cars
Motorcycles
Low-cost airlines
Losers
New cars
Diesel cars
Key consumer findings
Cars
Motorcycles
Airlines
HOLIDAYS
What we think
Market – Past, present, future
Figure 65: UK holidays market value, 2012-17
Figure 66: Best- and worst-case forecast value sales of the holidays market, at current prices, 2012-22
Mintel predictions
Winners
North Africa
Beach holidays
Holidays to the US and Dollar-pegged nations
Losers
Overseas short breaks
Changing consumer habits
Figure 67: Changes in spending habits on holidays in 2017, January 2018
Key consumer findings
Domestic tourism
Holiday finance
Airlines
PERSONAL FINANCE
What we think
Market – Past, present, future
Figure 68: UK personal finance market value, 2012-17
Figure 69: Best- and worst-case forecast value sales of the personal finance market, at current prices, 2012-22
Mintel predictions
Winners
New entrants
Pensions
Losers
Cash-based savings
Consumer credit
Changing consumer habits
Key consumer findings
Consumer attitudes towards debt
Consumers and retail banking
Consumers, saving and investing
HOUSING
What we think
Market – Past, present, future
Figure 70: UK housing market value, 2012-17
Figure 71: Best- and worst-case forecast value sales of the housing market, at current prices, 2012-22
Changing consumer habits
Key consumer findings
Mortgages
Consumer attitudes towards property ownership
Mortgage advice
NEWSAGENTS’ GOODS
What we think
Market – Past, present, future
Figure 72: UK newsagents’ goods market value, 2012-17
Figure 73: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2012-22
Key consumer findings
Greetings cards
Cigarettes
MISCELLANEOUS EXPENDITURE
What we think
Market – Past, present, future
Figure 74: UK miscellaneous expenditure market value, 2012-17
Figure 75: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2012-22
Winners
Private healthcare
Optical goods
Toys and games
Pet food
Losers
Disposable nappies and wipes
Key consumer findings
Private healthcare services
Disposable nappies and wipes
Pet food
THE CONSUMER – WHAT YOU NEED TO KNOW
Savvy shopping habits keep spending levels stable …
… but price promotions become less readily available in supermarkets
Inflation drives consumer spending on food
Brits favour big government when it comes to social issues
Millennials take responsibility for change
Addressing gender equality
A revamp for Brand Britain
Celebrating diversity in the UK
A world of opportunity outside of London
The best of British
Brits take pride in the struggling NHS
CHANGES IN SPENDING HABITS
Savvy shopping habits keep spending levels stable
Figure 76: Changes in spending habits in the last 12 months, January 2018
Inflation drives consumer spending on food
Figure 77: Agreement with the statement “I buy premium own-label products”, March 2016-December 2017
Consumers lessen spending on eating out
Figure 78: Difference between proportions of people spending more and less, January 2018 and February 2017
Young men invest in their appearance
Figure 79: Proportion of adults spending more on beauty product s and toiletries, by gender and age, January 2018 and February 2017
Figure 80: Proportion of adults spending more on clothing and accessories (including footwear), by gender and age, January 2018 and February 2017
REASONS WHY PEOPLE SPENT LESS
Shoppers become more focused on deal hunting …
Figure 81: Reasons why people spent less across all categories (netted across all sectors), February 2017 and January 2018
… but price promotions become less readily available in supermarkets
Figure 82: Reasons why people spent less in 2017, by category, January 2018
Figure 83: Changes in the proportion of shoppers who agree they spent less by switching product/brand/store, February 2017 and January 2018
TACKLING SOCIAL ISSUES: WHOSE RESPONSIBILITY IS IT?
Brits favour big government when it comes to social issues
Figure 84: People’s attitude towards who should be taking the lead role in tackling selected social issues January 2018
Putting the consumer before profits
Figure 85: Heineken’s ‘Moderate drinkers wanted’ campaign, January 2016
Addressing gender equality in the workplace …
… and in advertising
Millennials take responsibility for change
Figure 86: People’s attitude towards who should be taking the lead role in tackling selected social issues, NETs, by generation, January 2018
ATTITUDES TOWARDS BRITAIN’S PLACE ON THE WORLD STAGE
Is British identity in crisis...?
Figure 87: Attitudes towards Britain’s reputation abroad, January 2018
… and what does this mean for brand Britain?
Figure 88: Burberry Rainbow canvas, February 2018
Celebrating diversity in the UK
Figure 89: Debenhams’ “#YouShall Find Your Fairytale Christmas” campaign, December 2017
Brits doubt UK’s environmental credentials
Figure 90: Levels of agreement with statements on UK’s ethical and environmental reputation, by age, January 2018
FORGOTTEN BRITAIN
A world of opportunity outside of London
Figure 91: Attitudes towards British society, January 2018
The best of British
Figure 92: Jigsaw’s “Heart Immigration” campaign, October 2017
Rousing community spirit
Figure 93: Agreement with the statement “Britain has lost its sense of community”, by age, January 2018
Figure 94: Waitrose’s “Community Matters” initiative, March 2018
PROUD TO BE BRITISH
Brits take pride in the struggling NHS
Figure 95: Aspects of Britain people are most proud of, January 2018
A boost for Britain’s physical fitness
Figure 96: Sky Sports’ “Living for Sport” initiative, August 2017
Young adults proud of British culture
Figure 97: Aspects of Britain people are most proud of, by age, January 2018
A Royal boost for the economy
Figure 98: Prince Harry and Meghan Markle announce their engagement, January 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Forecast methodology
APPENDIX – IN-HOME FOOD
Figure 99: UK retail value sales of in-home food, at current and constant prices, 2012-22
APPENDIX – FOODSERVICE
Figure 100: UK retail value sales of foodservice, at current and constant prices, 2012-22
APPENDIX – NON-ALCOHOLIC DRINKS
Figure 101: UK retail value sales of non-alcoholic drinks, at current and constant prices, 2012-22
APPENDIX – ALCOHOLIC DRINKS (RETAIL MARKET)
Figure 102: UK retail value sales of alcoholic drinks (for in-home consumption), at current and constant prices, 2012-22
APPENDIX – BEAUTY AND PERSONAL CARE
Figure 103: UK retail value sales of beauty and personal care products, at current and constant prices, 2012-22
APPENDIX – OTC AND PHARMACEUTICALS
Figure 104: UK retail value sales of OTC and pharmaceuticals, at current and constant prices, 2012-22
APPENDIX – FASHION
Figure 105: UK retail value sales of clothing and accessories, at current and constant prices, 2012-22
APPENDIX – HOUSEHOLD CARE
Figure 106: UK retail value sales of household care products, at current and constant prices, 2012-22
APPENDIX – TECHNOLOGY AND COMMUNICATION
Figure 107: UK retail value sales of technology and communication products, at current and constant prices, 2012-22
APPENDIX – LEISURE AND ENTERTAINMENT
Figure 108: UK holidays market, at current and constant prices, 2012-22
APPENDIX – HOME AND GARDEN
Figure 109: UK retail value sales for home and garden products, at current and constant prices, 2012-22
APPENDIX – TRANSPORT
Figure 110: UK transport market, at current and constant prices, 2012-22
APPENDIX – HOLIDAYS
Figure 111: UK holidays market, at current and constant prices, 2012-22
APPENDIX – PERSONAL FINANCE
Figure 112: UK retail value sales of personal finance products, at current and constant prices, 2012-22
APPENDIX – HOUSING
Figure 113: UK housing market, at current and constant prices, 2012-22
APPENDIX – NEWSAGENTS’ GOODS
Figure 114: UK retail value sales of newsagents’ goods, at current and constant prices, 2012-22
APPENDIX – MISCELLANEOUS EXPENDITURE
Figure 115: Miscellaneous expenditure, at current and constant prices, 2012-22

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