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British Lifestyles 2015: At the Intersection of Tradition and Globalisation - UK - April 2015

Published By :

Mintel

Published Date : Apr 2015

Category :

Lifestyle

No. of Pages : 218 Pages

Having basked in the glory of the London Olympics and the Queen’s Diamond Jubilee, Brand Britain now needs to figure out how to capitalise on opportunities provided by the increased pace of globalisation and also address the unique challenges open markets present.

Britain now stands at the intersection of tradition and innovation spurred on by globalised markets, which can be an uncomfortable place for some established domestic businesses. But numerous benefits in the form of lower prices and increased product variety, to name a few, appear to outweigh the short-term pain in the eyes of the consumer.
Table of Content

Introduction

Methodology
Definitions
Abbreviations

Executive Summary

British consumers remain broadly cautious
Figure 1: Changes in spending habits in 2014, January 2015
The new markers of Britishness
Figure 2: Factors that make a company or product British, January 2015
British origin matters to the older generations the most
Figure 3: Preference for British brands and products, January 2015
On balance, globalisation has been beneficial for consumers…
Figure 4: Perceived benefits of globalisation, January 2015
but there are also losers from open markets
Figure 5: Views on overall benefits of globalisation, January 2015
What we think

Britain Today – The Economy

Key points
What we think
UK shows the fastest growth out of all major economies in 2014
Figure 6: Quarterly % change in UK GDP, Q1 2009 - Q4 2014
Unemployment falls further
Figure 7: Trends in the proportion of the unemployed, UK, November 2007 - January 2008 to September - November 2014
Sharp fall in inflation provides some relief for households
Figure 8: Average weekly earnings (including bonuses) – Percentage growth year on year (3 month average) and percentage change in Consumer Prices Index (CPI) over 12 months, Q1 2009 - Q4 2014
Consumer confidence stalls
Figure 9: Financial well-being index, February 2009 - January 2015
Financial expectations are more positive
Figure 10: Financial confidence index, January 2009 - January 2015

Britain Today – The People

Key points
Population and age structure trends
Figure 11: Trends in the age structure of the UK population, 2009-19
Trends in long-term immigration to the UK
Figure 12: Long-term international migration estimates, by main reason of migration, UK, year ending September 2010 – year ending September 2014
Fertility rate
Figure 13: Total fertility rate and number of live births in England and Wales, 2008-13
Mortality rate
Figure 14: Percentage distribution of all deaths, by gender and age group, UK, 1983, 1993, 2003 and 2013
Families and children
Figure 15: UK family types, 2014
National well-being
Figure 16: Measures of personal well-being, UK, April 2011 - March 2012 and April 2012 - March 2013
Satisfaction with health and amount of leisure
Figure 17: Proportions who were somewhat, mostly or completely satisfied with their general health and amount of leisure, UK, 2006 to 2011/12

Expenditure Overview

Key points
Overview of consumer expenditure
Figure 18: Consumer expenditure, by sector (£ billions), 2014
Outlook for the next five years
Figure 19: Best- and worst-case forecast total value sales, 2009-19
Winners in the next five years
Figure 20: Fastest-growing market sectors, at current prices, by % growth, 2014 (est) -19 (fore)
Slower growth sectors in the next five years
Figure 21: Consumer sectors with weaker growth, at current prices, by % growth, 2014 (est) -19 (fore)

In-home Food

Key points
What we think
A sharp slowdown in growth of in-home food sales
Figure 22: UK in-home food market value, 2009-14
A return to steady growth over 2015-19
Figure 23: Best- and worst-case forecast value sales of the in-home food market, at current prices, 2009-19
Winners for 2015
Fresh sandwiches
Poultry
Game meat
Baby milk and flavoured milk
Losers for 2015
Sugar and sweet treats
Soup
Baby food
Changing consumer habits
Figure 24: Changes in spending habits on in-home food in 2014, January 2015
Key consumer findings
Poultry and game
Milk
Sugar
Baby food

Foodservice

Key points
What we think
The eating out industry shows modest growth
Figure 25: UK foodservice market value, 2009-14
The market is forecast to grow but operators still need to proactively chase sales
Figure 26: Best- and worst-case forecast value sales of the foodservice market, at current prices, 2009-19
Winners for 2015
Burger bars and restaurants
Pub catering
Single/dual food venues
Losers for 2015
Ethnic cuisine
Changing consumer habits
Figure 27: Changes in spending habits on eating out and takeaways in 2014, January 2015
Key consumer findings
Burger bars and restaurants
Pub catering
Ethnic cuisine

Non-alcoholic Drinks

Key points
What we think
Large part of market faces challenges over high sugar content of drinks
Figure 28: UK non-alcoholic drinks market value, 2009-14
Steady growth expected over 2015-19
Figure 29: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2009-19
Winners for 2015
Bottled water
Losers for 2015
Cordials and squash
Hot beverages
Coffee
Changing consumer habits
Figure 30: Changes in spending habits on non-alcoholic drinks in 2014, January 2015
Key consumer findings
Bottled water
Carbonated soft drinks
Tea and other hot drinks

Alcoholic Drinks

Key points
What we think
The alcoholic drinks industry remains in value growth
Figure 31: UK alcoholic drinks market value, 2009-14
Value growth expected to continue in the alcoholic drinks market
Figure 32: Best- and worst-case forecast value sales of the alcoholic drinks market, at current prices, 2009-19
Winners for 2015
Beer
Cider
Prosecco
Losers for 2015
Still wine
Champagne
Ready-to-drink
Changing consumer habits
Figure 33: Changes in spending habits on alcoholic drinks in 2014, January 2015
Key consumer findings
Beer
Cider
Wines
Spirits

Beauty and Personal Care

Key points
What we think
Pace of growth stalls in the BPC industry
Figure 34: UK beauty and personal care market value, 2009-14
Growth anticipated to return after a slow 2015
Figure 35: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2009-19
Winners for 2015
Colour cosmetics
Haircare
Losers for 2015
Facial skincare
Shaving and hair removal
Changing consumer habits
Figure 36: Changes in spending habits on beauty and personal care in 2014, January 2015
Key consumer findings
Colour cosmetics
Haircare
Facial skincare
Shaving and hair removal

OTC and Pharmaceuticals

Key points
What we think
OTC industry remains stagnant
Figure 37: UK OTC and pharmaceuticals market value, 2009-14 (est.)
Slow and steady growth
Figure 38: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2009-19
Winners for 2015
Sexual health
Vitamins and supplements
Feminine hygiene
Losers for 2015
Smoking cessation
Changing consumer habits
Figure 39: Changes in spending habits on OTC and pharmaceuticals in 2014, January 2015
Key consumer findings
Vitamins and supplements
Smoking cessation
Cough, cold and flu remedies

Clothing and Accessories

Key points
What we think
Fashion grows strongly
Figure 40: UK clothing and accessories market value, 2009-14
Clothing is resilient
Figure 41: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2009-19
Winners for 2015
Footwear
Handbags
Watches
Losers for 2015
Childrenswear
Youth fashion
Changing consumer habits
Figure 42: Changes in spending habits on clothing and accessories in 2014, January 2015
Key consumer findings
Footwear
Handbags
Childrenswear
Youth fashion

Household Care

Key points
What we think
Static sales a sign of increased competition for spending
Figure 43: UK household care market value, 2009-14
A return to slow and steady growth
Figure 44: Best- and worst-case forecast value sales of the household care market, at current prices, 2009-19
Winners for 2015
Specialist cleaners
Air care
Home laundry
Losers for 2015
Toilet tissue
Laundry detergents
Changing consumer habits
Figure 45: Changes in spending habits on household care in 2014, January 2015
Key consumer findings
Specialist cleaners
Air fresheners
Fabric conditioners
Toilet tissue
Laundry detergents

Technology and Communications

Key points
What we think
Market back in growth in 2014
Figure 46: UK technology and communications market value, 2009-14
Technology industry on path to recovery
Figure 47: Best- and worst-case forecast value sales of the technology and communications market, at current prices, 2009-19
Winners for 2015
Streaming services
Video and music subscriptions
Pay-TV
Laptops
Losers for 2015
Televisions
Digital cameras, Sat Navs, portable games consoles
Print newspapers
Changing consumer habits
Figure 48: Changes in spending habits on technology and communications in 2014, January 2015
Key consumer findings
Desktop and laptop computers
Mobile phones
Video games and consoles
Social and media networks

Leisure and Entertainment

Key points
What we think
Leisure and entertainment industry growth driven by inflation
Figure 49: UK leisure and entertainment market value, 2009-14
Marginally stronger growth set for next five years
Figure 50: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2009-19
Winners for 2015
Music concerts and festivals
Gambling
Losers for 2015
Nightclubs
Cinemas
Tenpin bowling
Health and fitness clubs
Changing consumer habits
Figure 51: Changes in spending habits on leisure and entertainment in 2014, January 2015
Key consumer findings
Music concerts and festivals
Gambling
Nightclubs
Cinemas

Home and Garden

Key points
What we think
Home and garden industry on the rise
Figure 52: UK home and garden market value, 2009-14
Continued growth in consumer spending
Figure 53: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2009-19
Winners for 2015
Furniture
Garden products
Homeware
Losers for 2015
Home textiles and decorative accessories
Plants, seeds and bulbs
Changing consumer habits
Figure 54: Changes in spending habits on home and garden in 2014, January 2015
Key consumer findings
Furniture
Garden products
Homeware
Appliances

Transport

Key points
What we think
The market is showing steady growth
Figure 55: UK transport market value, 2009-14
Strong growth predicted in the next five years
Figure 56: Best- and worst-case forecast value sales of the transport market, at current prices, 2009-19
Winners for 2015
New and used cars
Rail travel
Losers for 2015
Two wheelers
Key consumer findings
New and used cars
Car and van hire
Rail travel

Holidays

Key points
What we think
Steady holiday growth continues
Figure 57: UK holidays market value, 2009-14
Overseas holidays to drive growth
Figure 58: Best- and worst-case forecast value sales of the holidays market, at current prices, 2009-19
Winners for 2015
Beach holidays
Independent holidays
Losers for 2015
High street travel agents
Changing consumer habits
Figure 59: Changes in spending habits on holidays in 2014, January 2015
Key consumer findings
Premium and budget travellers
Short/city breaks
Holiday planning and booking process
Domestic tourism

Personal Finance

Key points
What we think
Expenditure on financial services bounced back in 2014
Figure 60: UK personal finance market value, 2009-14
The recovery in financial services spending set to continue
Figure 61: Best- and worst-case forecast value sales of the personal finance market, at current prices, 2009-19
Changing consumer habits
The chance to start to increase motor premiums…
Figure 62: Attitudes towards car insurance, December 2014
and prospects for an increase in investment sales
Key consumer findings
Motor insurance
Share dealing
Collective investments

Housing

Key points
What we think
Consumer spending on housing increased sharply in 2014
Figure 63: UK housing market value, 2009-14
Further growth forecast between 2014-19
Figure 64: Best- and worst-case forecast value sales of the housing market, at current prices, 2009-19
Changing consumer habits
Key consumer findings
Buy-to-let mortgages
Mortgages

Newsagents’ Goods

Key points
What we think
Newsagents’ goods market benefits from rising tobacco prices
Figure 65: UK newsagents’ goods market value, 2009-14
Moderate growth forecasted
Figure 66: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2009-19
Key consumer findings
Cigarettes and tobacco
Cards and stationery

Miscellaneous Expenditure

Key points
What we think
Healthy growth in the miscellaneous markets continues
Figure 67: UK miscellaneous expenditure market value, 2009-14
The market will grow at a faster pace
Figure 68: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2009-19
Winners for 2015
Education
Funerals
Losers for 2015
Disposable nappies and wipes
Pet food, care and accessories
Key consumer findings
Education
Funerals
Pet food, care and accessories

The Consumer – Changes in Spending Habits in 2014

Key points
Britons continue spending on essentials
Figure 69: Changes in spending habits in 2014, January 2015
Health is on the agenda
Spending on holidays and leisure still a luxury for the ‘Sandwich Generation’
Figure 70: Proportions of people who spent more and less on holidays and leisure & entertainment in 2014, by age, January 2015
Millennial men take more interest in their appearance
Figure 71: Proportions of people who spent more and less on beauty products & toiletries and clothes & accessories in 2014, by gender and age, January 2015
Brits are more likely to spend less rather than more
Figure 72: Percentage-point difference between those who spent more and those who spent less on each category in 2014, January 2015
Millennials driving new fashion purchases
Figure 73: Consumer expenditure in various sectors, past and next three months, January 2015
Trend application insight

The Consumer – Perceptions of What Makes a Company or Product British

Key points
Brand Britain has enjoyed a renaissance
Figure 74: Examples of brand messages celebrating the birth of Prince George, January 2015
Success of Brand Britain abroad
‘Made in Britain’ – The most recognisable mark of authentic Britishness…
Figure 75: Factors that make a company or product British, January 2015
… and so is paying taxes
Consumers have become more choosy
Figure 76: Number of factors people associate with British companies and/or products, January 2015
Britishness goes beyond the Union Jack
Figure 77: Factors that make a company or product British, by selected factors that people think makes a company or product British, January 2015
The over-55s are the most loyal to Brand Britain
Figure 78: Factors that make a company or product British, by age, January 2015
Trend application insight

The Consumer – Preference for British Brands and Products

Key points
British origin is most important in food
Figure 79: Preference for British brands and products, January 2015
Men bolster demand for British fashion
Majority of Brits don’t have any specific preferences
A difficult balancing act for retailers
Figure 80: Preference for British brands and products, January 2015
Figure 81: Preference for British brands and products, January 2015 (continued)
Trend application insight

The Consumer – Qualities Associated with British Brands and Products

Key points
British products are recognised for their unrivalled quality
Figure 82: Attributes associated with British brands and products (nets of attributes across all categories are shown), January 2015
The future of British products
Figure 83: Attributes associated with British brands and products (nets of attributes across all categories are shown), by selected nets of attributes, January 2015
Strengths and weaknesses of British brands
Figure 84: Attributes associated with British brands and products, January 2015
Poor finances keep people focused on cost
Figure 85: Attributes associated with British brands and products (nets of attributes across all categories are shown), by current financial situation, January 2015
Trend application insight

The Consumer – Benefits of Globalisation

Key points
On balance, globalisation benefits British consumers…
Figure 86: Perceived benefits of globalisation, January 2015
but globalisation could be a double-edged sword
Figure 87: Obstacles to the success of UK’s small businesses, 2014
Asserting British origins not a match for low prices
Figure 88: Georgia May Jagger launches British Airways’ GREAT aircraft, March 2015
Modernising the high street
The need to adapt to today’s consumer habits
Few see personal benefit in other aspects of globalisation
Figure 89: Perceived benefits of globalisation, continued, January 2015
The government entices overseas visitors to come to the UK
Figure 90: Examples of marketing material from ‘GREAT Britain’ campaign, March 2015
Figure 91: English Tourism Week promotional material, March 2015
Figure 92: Screenshot from VisitBritain’s GREAT names website, March 2015
Brits of lower means say they have gained little from globalisation
Figure 93: Number of perceived personal benefits of globalisation, by changes in financial situation compared with a year ago, January 2015
Generational divide in attitudes towards globalisation
Figure 94: Number of perceived personal benefits of globalisation, by generations, January 2015
Globalisation as a series of trade-offs
Figure 95: Views on overall benefits of globalisation, January 2015
Trend application insight

The Consumer – What Influences People’s Opinions about Globalisation?

Key points
The strength of the economy drives people’s views on globalisation
Figure 96: Factors that affect people’s opinions on globalisation, January 2015
Social media is a greater influencer for 16-24s
Figure 97: Selected factors that influence people’s opinions on globalisation, by age, January 2015
The power of emotional appeal
Figure 98: What influences people’s opinions about globalisation, by views on benefits of globalisation, January 2015
Trend application insight

Appendix – Expenditure Overview

Figure 99: Best- and worst-case forecast for total consumer expenditure, 2014-19

Appendix – In-home Food

Figure 100: Best- and worst-case forecast value sales of in-home food, 2014-19

Appendix – Foodservice (Eating Out and Takeaways)

Figure 101: Best- and worst-case forecast value sales of foodservice, 2014-19

Appendix – Non-alcoholic Drinks

Figure 102: Best- and worst-case forecast value sales of non-alcoholic drinks, 2014-19

Appendix – Alcoholic Drinks

Figure 103: Best- and worst-case forecast value sales of alcoholic drinks, 2014-19

Appendix – Beauty and Personal Care

Figure 104: Best- and worst-case forecast value sales of beauty and personal care, 2014-19

Appendix – OTC and Pharmaceuticals

Figure 105: Best- and worst-case forecast value sales of OTC and pharmaceuticals, 2014-19

Appendix – Clothing and Accessories

Figure 106: Best- and worst-case forecast value sales of clothes and accessories, 2014-19

Appendix – Household Care

Figure 107: Best- and worst-case forecast value sales of household care, 2014-19

Appendix – Technology and Communications

Figure 108: Best- and worst-case forecast value sales of technology and communications, 2014-19

Appendix – Leisure and Entertainment

Figure 109: Best- and worst-case forecast value sales of leisure and entertainment, 2014-19

Appendix – Home and Garden

Figure 110: Best- and worst-case forecast value sales of home and garden, 2014-19

Appendix – Transport

Figure 111: Best- and worst-case forecast value sales of transport, 2014-19

Appendix – Holidays

Figure 112: Best- and worst-case forecast value sales of holidays, 2014-19

Appendix – Personal Finance

Figure 113: Best- and worst-case forecast value sales of personal finance, 2014-19

Appendix – Housing

Figure 114: Best- and worst-case forecast consumer expenditure on housing, 2014-19

Appendix – Newsagents’ Goods

Figure 115: Best- and worst-case forecast consumer expenditure on newsagents’ goods, 2014-19

Appendix – Miscellaneous Expenditure

Figure 116: Best- and worst-case forecast value sales in miscellaneous markets, 2014-19

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