866-997-4948(US-Canada Toll Free)

Brexit - One Year Later - Ireland - October 2017

Published By :

Mintel

Published Date : Nov 2017

Category :

Lifestyle

No. of Pages : N/A

The depreciation of Sterling since the UKs vote to leave the EU provides significant growth opportunities for the NI tourism sector post-Brexit. Operators could therefore look to invest in growing their capacity and developing their offering to attract more visitors from RoI and key overseas markets. Value-for-money messaging will be key for RoI operators to attract visitors, particularly from its key source market of Great Britain.
Table of contents

OVERVIEW
What you need to know
Issues covered in the Report
EXECUTIVE SUMMARY
Market factors
NI, RoI and GB are dependent on trade with each other
Farmers expect Brexit to impact their businesses
UK business confidence sees significant fall
Demand for Irish passports high in GB and NI
The consumer
Most consumers finances the same compared to a year ago
Figure 1: How consumers describe their finances compared to a year ago, NI and RoI, September 2017
Irish consumers unsure about Brexit impact
Figure 2: How consumers feel Brexit will impact their future personal situation, NI and RoI, September 2017
Consumers uncertain about Brexit impact on economy
Figure 3: What effect consumers think Brexit will have on the economy, NI and RoI, September 2017
Little increase in cross-border activity
Figure 4: Cross-border activities undertaken by consumers in the last 12 months, NI and RoI, September 2017
Clothing a key past and future spending intention
Figure 5: Areas where consumers have spent money in the last three months, and future spending intentions, NI and RoI, September 2017
Consumers want greater availability of local products
Figure 6: Agreement with statements relating to Brexit, NI and RoI, September 2017
What we think
THE MARKET WHAT YOU NEED TO KNOW
Brexit impact on Sterling has potential to benefit NI
Trade between GB, NI and RoI is important for all regions
Agri-food sector expects Brexit impact
Dublin seeking to benefit from UKs EU departure
RoI consumers see future as positive, NI consumers pessimistic
MARKET DRIVERS
Brexit: key dates so far
Figure 7: Breakdown of EU referendum results, UK, by region, June 2016
NI exports rise in 2016
Figure 8: Total value of exports, NI, 2015 and 2016
RoI is NIs main export market
Figure 9: Top five export markets, NI, 2016
RoI exports exceed imports
Figure 10: Total value of imports and exports, RoI, 2015 and 2016
US top export market for RoI, GB third
Figure 11: Top export markets, RoI, 2015 and 2016
Figure 12: Top import markets, RoI, 2015 and 2016
Most farmers think Brexit will impact their businesses
Figure 13: Will Brexit have an impact on Irish farming, IoI, September 2017
RoI optimistic on Brexit
Figure 14: Positive sentiment of agri-food industry related to Brexit, RoI, 2016 and 2017
Figure 15: Reasons RoI agri-food sector believes Brexit could offer positive opportunity, RoI, July 2017
UK sees largest fall in business confidence
Figure 16: Global business activity expectations in selected markets, March 2017 and June 2017
Brexit uncertainty driving Sterling weakness against the euro
Figure 17: Exchange rates involving Sterling and the euro, January 2016-September 2017
Weaker Pound an opportunity for NI tourism
Brexit concerns boosting Irish passport applications in GB and NI
Figure 18: Number of Irish passport applications from consumers in Great Britain, January-August 2016 and 2017
Figure 19: Number of Irish passport applications from consumers in NI, January-August 2016 and 2017
RoI consumers expect economic growth to continue
Figure 20: How consumers think the general economic condition of the country will change over the next 12 months, NI and RoI, September 2017
Personal finances improving in RoI, mixed picture in NI
Figure 21: Financial health of Irish consumers, RoI, August 2016 and September 2017
Figure 22: Financial health of Irish consumers, NI, August 2016 and September 2017
Consumers in RoI expect personal finances to improve
Figure 23: Thinking specifically about your own personal financial situation, do you think that it will improve, stay the same or get worse over the next 12 months, NI and RoI, September 2017
Inflation remains low in RoI
Figure 24: Consumer price index vs food inflation, RoI, January 2016-August 2017
but rising in the UK and NI
Figure 25: Consumer price index vs food inflation and average earnings, UK (including NI), January 2016-September 2017
Hard Brexit provides job opportunities for Dublin
Dublin bidding to host EU agencies leaving UK post-Brexit
EU ends roaming charges but Brexit has implications for mobile use in Ireland
GDPR and the UKs Data Protection Bill
THE CONSUMER WHAT YOU NEED TO KNOW
NI consumers worse off financially
Most consumers unsure about Brexit, NI most likely to be worried
Cost of living the main Brexit concern for consumers
Few consumers taking advantage of cross-border opportunities
Spending on clothes still important despite Brexit uncertainty
Local food and drink important post-Brexit
THE CONSUMER FINANCIAL SITUATION
Most consumers finances remain the same over the last year
Figure 26: How consumers describe their finances compared to a year ago, NI and RoI, September 2017
Gen-Xers finances most likely to be the same
Figure 27: Consumers who think that their finances are the same compared to a year ago, by gender and age, NI and RoI, September 2017
Lower-income households feeling the squeeze
Figure 28: Consumers who think that they are a little bit worse off financially compared to a year ago, by gross annual household income, RoI, September 2017
Figure 29: Consumers who think that they are financially worse off compared to a year ago, by gross annual household income, NI, September 2017
THE CONSUMER PERSONAL SITUATION
Irish consumers not sure how Brexit will impact them in the future
Figure 30: How consumers feel Brexit will impact their future personal situation, NI and RoI, September 2017
Men unchanged in their view of Brexits impact on their lives
Figure 31: Consumers who are unchanged about how they feel Brexit will impact their future personal situation, by gender, NI and RoI, September 2017
Working and unemployed consumers worried about Brexit
Figure 32: Consumers who are worried about how Brexit will impact their future personal situation, by working status, NI and RoI, September 2017
Parents unsure about Brexit implications
Figure 33: Consumers who are unsure about how Brexit will impact their future personal situation, by presence of children in the household, NI and RoI, September 2017
THE CONSUMER IMPACT ON THE ECONOMY
Most consumers neither positive nor negative on Brexit impact
Figure 34: What effect consumers think Brexit will have on the economy, NI and RoI, September 2017
Students least likely to think Brexit will have no career impact
Figure 35: Consumers who think Brexit will have neither a positive nor a negative impact on their career prospects, by working status, NI and RoI, September 2017
Heavy internet users least concerned about negative cost of living impact
Figure 36: Consumers who think Brexit will have a somewhat negative impact on the cost of living, by daily internet usage, NI and RoI, September 2017
Young consumers positive on Brexit impact on unemployment
Figure 37: Consumers who think Brexit will have a somewhat positive impact on unemployment, by age, NI and RoI, September 2017
THE CONSUMER CROSS-BORDER ACTIVITIES
Exchange rate changes have caused little increase in cross-border activity
Figure 38: Cross-border activities undertaken by consumers in the last 12 months, NI and RoI, September 2017
Cross-border short breaks
Figure 39: If consumers have taken more or fewer cross-border short breaks in the last 12 months, NI and RoI, September 2017
Grocery shopping more likely with consumers along the border
Figure 40: Consumers who have shopped for groceries more in NI in the last 12 months, by region, RoI, September 2017
Mobile data usage highest among younger consumers
Figure 41: If consumers have used their mobile data more when crossing the border in the last 12 months, by gender and age, NI and RoI, September 2017
THE CONSUMER SPENDING INTENTIONS
Clothing a key spending area
Figure 42: Areas where consumers have spent money in the last three months, and future spending intentions, NI and RoI, September 2017
Clothing a key priority for women
Figure 43: Consumers who have spent money on clothing in the last three months, by gender, NI and RoI, September 2017
A third of consumers have added to their savings
Figure 44: Consumers who have added to their savings in the last three months, by socio-economic class, NI and RoI, September 2017
NI consumers less likely to be booking future holidays
Figure 45: Consumers who have booked a holiday in the last three months and plan to do so in the next three months, NI and RoI, September 2017
Figure 46: Locations visited by consumers for their last short break overseas, NI and RoI, September 2015
A quarter of consumers planning to buy expensive meals in the near future
Figure 47: Consumers who have gone out for an expensive meal in the last three months and plan to do so in the next three months, NI and RoI, September 2017
THE CONSUMER ATTITUDES TOWARDS BREXIT
Local goods important to consumers post-Brexit
Figure 48: Agreement with statements relating to Brexit, NI and RoI, September 2017
More local products in supermarkets appeals to women
Figure 49: Agreement with the statement I think more locally sourced products from the UK/Ireland should be available in supermarkets, by gender, NI and RoI, September 2017
Supporting local food and drink industry post-Brexit important to rural communities
Figure 50: Agreement with the statement It will be more important to support local food/drink producers after Brexit, by location, NI, September 2017
Figure 51: Agreement with the statement It will be more important to support local food/drink producers after Brexit, by location, RoI, September 2017
Weak Pound will see consumers from RoI border counties visit NI for groceries
Figure 52: Agreement with the statement If the Pound continues to be weak then I will shop in NI for groceries, by location, RoI, September 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Generational cohort definitions
Abbreviations

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *