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BOOKS AND E-BOOKS - UK - JULY 2019

Published By :

Mintel

Published Date : Jul 2019

Category :

Education

No. of Pages : N/A

Covered in this report

This report covers print and digital books (ie e-books and audiobooks) through all channels. E-books are all books readable on dedicated e-reader devices like the Amazon Kindle, or through smartphone or tablet applications or desktop/laptop browser extensions.

For the market size of consumer print books Mintel uses data from Nielsen BookScan which monitors retail book sales.

For the market size of digital books Mintel uses data from The Publishers Association which reports the invoiced value of UK publisher sales of digital consumer books. This include e-books, audio downloads, online subscriptions and other digital book sales.

“2018 was another positive year for the print book market and Mintel’s research shows the strength of people’s affection for bricks-and-mortar bookstores, whether part of a chain or independent. Waterstones continues to make acquisitions to better position itself against Amazon, particularly with the looming threat of Amazon potentially opening its own bookstores.”

Table of contents
OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Print book market continues to grow
Figure 1: Value of consumer print book market sales, 2014-24
Slight turnaround for digital books
Figure 2: Publisher UK sales of consumer digital books (net invoiced value), 2014-24
Great year for non-fiction print books
Key players
Eleanor takes the crown in 2018
Waterstones makes acquisitions
Apple revamps iBooks as Apple Books
The consumer
Increase in number of people buying books
Figure 3: Book buying habits, April 2018 and May 2019
16-34s nearly as likely to read e-books as print books
Figure 4: Devices used for e-books and audiobooks, April 2018 and May 2019
More digital readers/listeners are using a subscription
Figure 5: E-book paid-for subscriptions, April 2018 and May 2019
Figure 6: Audiobook paid-for subscriptions, April 2018 and May 2019
Home is the main location people listen to audiobooks
Figure 7: Occasions when people listen to audiobooks, May 2019
Dislike for reading on devices is main barrier for e-books
Figure 8: Reasons for not buying e-books, May 2019
Familiarity with author the main driver of book choice
Figure 9: Reasons for buying books, May 2019
Only one in four would give an e-book as a gift
Figure 10: Interest in giving books as gifts, May 2019
Bookstores have a lot of goodwill
Figure 11: Attitudes towards buying books, May 2019
What we think
ISSUES AND INSIGHTS
People want to support chain bookstores nearly as much as independent ones
The facts
The implications
Interactive audiobooks could be next opportunity
The facts
The implications
Apple could challenge Amazon’s dominance with cross-media subscriptions
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Print book market grows in 2018
Slight turnaround for digital books
Waterstones makes acquisitions
Waterstones staff call for living wage
Independent bookshops grow in number for second year
UK government faces calls to remove VAT on e-books
Microsoft closes e-book store
Great year for non-fiction print books
MARKET SIZE AND FORECAST
Print book market continues to grow
Figure 12: Value of consumer print book market sales, 2014-24
Figure 13: Value of consumer print book market sales, 2014-24
Slight turnaround for digital books
Figure 14: Publisher UK sales of consumer digital books (net invoiced value), 2014-24
Figure 15: Publisher UK sales of digital consumer books (net invoiced value), 2014-24
Value of audiobooks growing rapidly
Figure 16: Publisher sales of digital consumer books, by format (net invoiced value), 2014-18
Forecast methodology
MARKET SEGMENTATION
Great year for non-fiction print books
Figure 17: Value of consumer market print book sales, by type of book, 2014-18
Fiction and non-fiction consumer digital books grow in 2018
Figure 18: Publisher UK sales of consumer digital books, by category (net invoiced value), 2014-18
MARKET DRIVERS
Waterstones makes acquisitions to “champion” bookstores…
Foyles
Barnes & Noble
…while facing staff petition for living wage
Independent bookshops grow in number for second year
UK government faces calls to remove VAT on e-books
Charity calls on government to promote reading as way of combatting loneliness
Microsoft closes e-book store
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Apple revamps iBooks as Apple Books
Amazon creates e-book gift option
Amazon opens pop-up shops but not yet bookshops
PRH boosts e-book sales by 27%
Eleanor takes the crown in 2018
Stephen Fry’s Mythos is top Audible audiobook
MARKET SHARE
Eleanor takes the crown in 2018
Figure 19: Top 10 consumer print books, by volume, 2018
Stephen Fry’s Mythos is top Audible audiobook
Figure 20: Top 20 audiobook downloads from Audible, 2018
PRH boosts e-book sales by 27%
Figure 21: Volume of UK e-book paid-for download sales, by ‘big five’ publishers, 2018
LAUNCH ACTIVITY AND INNOVATION
Apple revamps iBooks as Apple Books
Digital book services produce more original content
Audible offers free Originals to members
Apple Books publishes exclusive audiobooks
Scribd launches Scribd Originals
Amazon creates e-book gift option
Apple Books introduces reading goals
Patterson explores storytelling on Facebook Messenger
Amazon opens pop-up shops but not yet bookshops
THE CONSUMER – WHAT YOU NEED TO KNOW
Increase in number of people buying books
More digital readers/listeners are using a subscription
Home is the main location people listen to audiobooks
Only one in four would give an e-book as a gift
Familiarity with author the main driver of book choice
Two in five are not buying e-books because they don’t have an e-reader
People want to support bookstores
Nearly half of print buyers have bought from an independent bookstore
BOOK BUYING HABITS
Increase in number of people buying books
Figure 22: Book buying habits (net), April 2018 and May 2019
Figure 23: Book buying habits, April 2018 and May 2019
READING HABITS AND DEVICES USED
16-34s nearly as likely to read e-books as print books
Figure 24: Devices used for e-books and audiobooks, April 2018 and May 2019
More digital readers/listeners are using a subscription
Figure 25: E-book paid-for subscriptions, April 2018 and May 2019
Figure 26: Audiobook paid-for subscriptions, April 2018 and May 2019
Will Apple introduce a book subscription service?
AUDIOBOOK LISTENING OCCASIONS
Home is the main location people listen to audiobooks
Figure 27: Occasions when people listen to audiobooks, May 2019
Gamification could help boost out-of-home listening
REASONS FOR BUYING BOOKS
Familiarity with author the main driver of book choice
One in four buy books they see on display
Figure 28: Reasons for buying books, May 2019
Figure 29: Reasons for buying books, by age, May 2019
Younger people influenced by a greater variety of factors when buying a book
BuzzFeed partners with Amazon to encourage greater online discussion
REASONS FOR NOT BUYING E-BOOKS
Dislike for reading on devices is main barrier for e-books
Two in five are not buying e-books because they don’t have an e-reader
Figure 30: Reasons for not buying e-books, May 2019
Many want to be able to give books to others
One in 10 are concerned about lack of permanent ownership
BOOKS AS GIFTS
Only one in four would give an e-book as a gift
Figure 31: Interest in giving books as gifts, May 2019
Amazon looks to boost e-book gifting
Figure 32: Interest in giving books as gifts, by age, May 2019
ATTITUDES TOWARDS BOOKSTORES
People enjoy browsing bookstores
Figure 33: Attitudes towards buying books, May 2019
Bookstore chains have to be careful not to undermine goodwill
Nearly half of print buyers have bought from an independent bookstore
Finding a niche
Figure 34: Purchasing from independent bookstores, May 2019
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Market forecasts
Figure 35: Value of consumer print book market sales, 2019-24
Figure 36: Publisher UK sales of consumer digital books (net invoiced value), 2019-24
Forecast methodology

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