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BEVERAGE BLURRING-BRAZIL-FEBRUARY 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Non-Alcoholic Drinks

No. of Pages : N/A

Consumers want more healthful products that can be functional at the same time. It is important to remember, however, that there is space to innovate in the non-alcoholic drinks category in other aspects too, such as flavor, packaging and ingredients, and to explore new positions and consumption occasions.

Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Challenges
Health problems may negatively impact the purchase of sugary drinks
Brand loyalty is low
Opportunities
Health benefits can boost sales
Opportunity to explore new flavors
Figure 1: Attitudes towards mixed beverage consumption, by gender, Brazil, November 2017
What we think
THE MARKET – WHAT YOU NEED TO KNOW
Brazil’s economy shows signs of improvement
Aging population
MARKET DRIVERS
The Brazilian Economy
Inflation closes 2017 at 2.95%
Unemployment rate has been dropping
Aging population
Brazilians suffer from obesity
KEY PLAYERS – WHAT YOU NEED TO KNOW
Companies can invest in sustainable packaging
Do Bem enters the segment of vegetable drinks
MARKETING CAMPAIGNS AND ACTIONS
Coca-Cola offers express delivery during Christmas
Do Bem launches line of beverages made with coconut milk
Fanta uses chatbot to promote new taste
WHO’S INNOVATING?
Majority of new releases consists in new packaging
Figure 2: Launch of new products in the non-alcoholic drinks market, by type of launch, Brazil, 2013-17
Weight loss and antioxidant are the main functional attributions
Figure 3: Top 5 functional attributes in the non-alcoholic drinks market, Brazil, 2013-17
THE CONSUMER – WHAT YOU NEED TO KNOW
More options of flavored milk can attract AB consumers
Opportunity to explore consumption out of home
Consumers seek healthy, light, and energy boosting drinks for breakfast
Natural ingredients can help boost sales
Consumers are interested in drinks that help digestion
PURCHASE OF NON-ALCOHOLIC BEVERAGES
Drinks with vegetables can appeal to Brazilians
Figure 4: Purchase of non-alcoholic beverages, Brazil, November 2017
Young people demonstrate greater interest in energy drinks
Figure 5: Purchase of energy drinks, by age and gender, Brazil, November 2017
More options of flavored milk can attract AB consumers
Figure 6: Purchase of non-alcoholic beverages, by socio-economic group, Brazil, November 2017
BUYING HABITS CHANGES OF NON-ALCOHOLIC BEVERAGES
Opportunity to explore consumption out of home
Figure 7: Buying habits changes of non-alcoholic beverages, Brazil, November 2017
Consumers aged 55+ are drinking more diet/light/zero beverages
Figure 8: Buying habits changes of non-alcoholic beverages, by age, Brazil, November 2017
AB consumers are consuming more beverages as a snack
Figure 9: Buying habits changes of non-alcoholic beverages, by socio-economic group, Brazil, November 2017
RELEVANT ATTRIBUTES ACCORDING TO CONSUMPTION OCCASION
Consumers seek healthy, light, and energy boosting drinks for breakfast
Figure 10: Relevant attributes according to consumption occasion, Brazil, November 2017
Consumers aged 35-54 want drinks to relax
Figure 11: Relevant attributes according to consumption occasion, by gender and age, Brazil, November 2017
Young people want filling drinks
Figure 12: Relevance of the "filling" attribute at lunch, by age, Brazil, November 2017
ATTITUDES TOWARDS MIXED BEVERAGE CONSUMPTION
Natural ingredients can help boost sales
Figure 13: Attitudes towards mixed beverage consumption, Brazil, November 2017
Parents want information about beverages
Figure 14: Attitudes towards mixed beverage consumption, by children at home, Brazil, November 2017
Men are interested in non-sweet beverage flavors
Figure 15: Attitudes towards mixed beverage consumption, by gender, Brazil, November 2017
INTEREST IN MIXED BEVERAGES
Consumers are interested in drinks that help digestion
Figure 16: Interest in mixed beverages, Brazil, November 2017
Consumers aged 35-44 want to prepare drinks at home
Figure 17: Interest in mixed beverages, by age, Brazil, November 2017
Consumers want mixed beverages made by their favorite brands
APPENDIX – ABBREVIATIONS
Abbreviations

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