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BEACH HOLIDAYS-UK-FEBRUARY 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Travel Services

No. of Pages : N/A

Holidaymakers are more likely to cut back on short city breaks in the low seasons, rather than forgo their longer summer beach break. This gives operators the chance to diversify their beach products, offering more options to customise beyond the traditional 'fly and flop' break.

Table of contents
OVERVIEW
What you need to know
Scope of this Report
EXECUTIVE SUMMARY
The market
Beach holiday market should remain fairly robust despite a slowdown in the wider market
Figure 1: Overseas beach holiday market volume, 2014-18
Spain is still benefitting from a contraction in the North African Market
The consumer
Over half of UK consumers took a beach holiday in 2017
Figure 2: Beach holiday destinations visited in the 12 months to December 2017
High demand for Spain, but Portugal offers real value
Figure 3: Beach holiday destinations visited in the 12 months to December 2017
Potential boost on the cards for winter breaks as ban on flights to Tunisia is lifted
Figure 4: When beach holiday was taken, December 2017
All-inclusive deals could be more attractive for consumers on a budget
Figure 5: Beach holiday booking, package vs independent, December 2017
Costly nature of family holidays could impact family holiday plans
Figure 6: Spending on beach holidays, December 2017
High profile collapses of big travel brands mean financial protection for consumers is essential
Figure 7: Attitudes towards beach holidays, December 2017
What we think
ISSUES AND INSIGHTS
The all-inclusive divide for beach breaks
The facts
The implications
Targeting families, couples and solo travellers
The facts
The implications
A flexible approach to payments can help families afford beach breaks
The facts
The implications
Older consumers have the means to pay upfront and are least put off by economic uncertainty
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Strong growth in overseas trips
However, a slowdown in growth is expected…
...but beach breaks should fare better than other holiday types
There are still plenty of budget options for consumers
Spain is still benefitting from a contraction in the North African Market
Which destinations will be popular in 2018?
MARKET SIZE AND FORECAST
Beach holiday market should remain fairly robust despite a slowdown in the wider market
Opportunities for beach-plus holidays
Figure 8: Overseas beach holiday market volume, 2014-18
Figure 9: Overseas holiday market volume and value*, 2012-22
Figure 10: Forecast of overseas holiday market volume, 2012-22
Forecast methodology
SEGMENT PERFORMANCE
Spain is still benefitting from a contraction in the North African Market
Figure 11: Number of trips to countries that are beach holiday destinations, Q1-3 2015 - Q1-3 2017
Which destinations will be popular in 2018?
Bulgaria is cheapest in terms of costs whilst away
Cost of flights means Spain and Portugal are likely to hold higher appeal
Figure 12: Post Office Holiday Costs Barometer, 2018
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
TUI is the UK’s largest beach holiday provider
Jet2holidays expansion sees it move into second place
Thomas Cook hit hard by contraction in North African markets
Tunisian beach market reopens in 2018
Revolut partners with Thomas Cook Money to provide pay-per-day geolocation travel insurance
Low-cost carriers expanding into new markets
KEY PLAYERS AND MARKET SHARE
ATOL holders – Key players in the beach market
TUI
Overview
Beach holiday product range
Recent developments
Financial performance
Jet2holidays
Overview and product range
Recent activity
Financial performance
Thomas Cook
Overview and product range
Recent developments
Financial performance
On the Beach
Overview and recent activity
Financial performance
Figure 13: Passengers licensed under ATOL protection, by top 10 ATOL holders, 2011-18
LAUNCH ACTIVITY AND INNOVATION
Tunisian beach market reopens in 2018
Thomas Cook incorporates customisation into its package offerings
Revolut partners with Thomas Cook Money to provide pay-per-day geolocation travel insurance
Low-cost carriers expanding into new markets
THE CONSUMER – WHAT YOU NEED TO KNOW
Over half of UK consumers took a beach holiday in 2017
Potential boost on the cards for the winter beach market
Package and all-inclusive products more common in the beach market
Two thirds of the beach holidaymaker population went with their partner
Just under a tenth can be classed as true luxury travellers
Families are more willing to take on debt to afford beach breaks
An alternative to the fly-and-flop beach holiday
BEACH HOLIDAY DESTINATIONS
Over half of UK consumers took a beach holiday in 2017
Figure 14: Beach holiday destinations visited in the 12 months to December 2017
Figure 15: Beach holiday destinations visited in the 12 months to December 2017
25-34s – Key targets for beach holidays
Figure 16: Beach holiday destinations visited in the 12 months to December 2017, by age
Regional differences in beach holiday taking
Londoners favour overseas beach trips
The rejuvenation of Blackpool
Figure 17: Beach holiday destinations visited in the 12 months to December, by region 2017
TIME OF YEAR AND PLANNING
Potential boost on the cards for the budget winter beach market
Figure 18: When beach holiday was taken, December 2017
Summer beach holidaymakers take a little longer when planning
Figure 19: Planning time for last beach holiday, December 2017
Figure 20: Planning time for last beach holiday, December 2017
Younger holidaymakers are more spontaneous
BOOKING BEACH HOLIDAYS
Package and all-inclusive products more common in the beach market
Figure 21: Beach holiday booking, package vs independent, December 2017
All-inclusive beach holidays split between luxury and budget
Figure 22: All-inclusive beach holiday bookings, by socio-economic status, December 2017
All-inclusive sales could increase in 2018 as consumers look to monitor spending
Figure 23: Package vs independent holidays, Q1-Q3 2016 - Q1-Q3 2017
Figure 24: Package holidays booked by UK residents, by country, Q1-3 2016 vs Q1-3 2016
TRAVEL PARTNERS FOR BEACH HOLIDAYS
Two thirds of the beach holidaymaker population went with their partner
Figure 25: Travel partner on beach holidays, December 2017
Figure 26: Jet2holidays Hold my Hand advertising campaign, 2017
Targeting solo travellers
Figure 27: Travel partner on beach holidays, December 2017
SPENDING ON BEACH HOLIDAYS
Just under a tenth of beach-goers can be classed as true luxury travellers
Figure 28: Spending on beach holidays, December 2017
Younger consumers cutting back on short breaks may mean they spend more on beach breaks
Figure 29: Spending on beach holidays, December 2017
METHODS OF PAYMENT FOR BEACH HOLIDAYS
Flexible payments can help consumers afford holidays and are a good way to build loyalty
Figure 30: Paying for beach holidays, December 2017
Older consumers have the means to pay upfront
Credit cards favoured by middle-aged and affluent holidaymakers
ATTITUDES TOWARDS BEACH HOLIDAYS
Older holiday makers are particularly concerned about financial protection
Figure 31: Attitudes towards beach holidays, December 2017
Rising costs of living putting pressure on family spending
A weak Pound could put younger beach holidaymakers off
BEACH HOLIDAY PREFERENCES
Consumers are seeking alternatives to the fly-and-flop beach holiday…
Figure 32: Preferences for beach holidays, December 2017
…but relaxation still a fundamental part of beach holidays
Figure 33: Preferences for beach holidays, December 2017
Experiential and transformational travel are the antidote to the ‘boring beach’
Figure 34: Experiences available on Airbnb’s website, January 2018
For parents, family holidays are all about connecting with their children
Figure 35: Preferences for beach holidays, December 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
CHAID analysis methodology
Figure 36: Target groups based on statements about beach holidays – CHAID – Table output, November 2017
APPENDIX – MARKET SIZE AND FORECAST
Forecast methodology
Figure 37: Best- and worst-case forecast for overseas holiday market volume, 2017-22

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