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Beach Holidays - UK - February 2017

Published By :

Mintel

Published Date : Mar 2017

Category :

Lifestyle

No. of Pages : N/A

It is still unclear how Brexit negations will affect the overseas holiday market. However, because beach breaks tend to be longer summer holidays, it is likely that sizeable proportion of consumers will cut back on short city breaks in the low seasons before they forgo their main beach break in the summer.

Table of Content

Overview

What you need to know
Scope of this Report

Executive Summary
The market
Growth in the beach holiday market
Figure 1: UK market size for beach holidays, December 2016
The consumer
Short-haul destinations likely to benefit in 2017
Figure 2: Beach holiday destinations visited in the last 12 months, December 2016
Peer influentials play an important role…
but there is still an opportunity to leverage online influentials
Figure 3: Influencing factors for choosing a beach holiday, December 2016
A wide array of influencing factors
Figure 4: Repertoire of influencing factors for choosing a beach holiday, December 2016
Figure 5: Beach holiday bookings, December 2016
Just under a third of beach holidaymakers took a winter break
Figure 6: Time of year for beach holidays, December 2016
Long-haul versus short-haul beach destinations
Figure 7: Plans for beach holidays abroad in the next 12 months, December 2016
Combining beach holidays with other types
Figure 8: Holiday types interested in, December 2016
What we think

Issues and Insights
The importance of trusted peer review source
The facts
The implications
Crowdsourcing opinions through social networks
The facts
The implications
Budget airlines are branching out into the beach package market
The facts
The implications
Packages could become more popular if the UK economy enters recession
The facts
The implications

The Market – What You Need to Know
Beach holiday volume increases…
as does spending
Fairly positive macroeconomic outlook so far but a slight slowdown on the horizon
Oil price set to increase in 2017
Beach market should remain robust in the face of Brexit negations
Disposable income will be put under pressure due to inflation
Airlines’ fuel bills to rise by 4%

Market Size
2016; a good year for the beach market
Figure 9: UK market size for beach holidays, December 2016

Market Drivers
Overseas holiday volume
Figure 10: Overseas holiday market volume and value*, 2011-21
Airlines’ fuel bills to rise by 4%
Figure 11: Europe Brent Spot Price FOB* (Dollars per Barrel), January 2014-January 2017
Pound remains low against the euro and the US Dollar
Figure 12: Spot exchange rate, Pound Sterling versus selected currencies, February 2016-February 2017
Cheap beach holiday destinations in Europe should help the market
Figure 13: Post Office cost barometer 2017, selected beach destinations

Companies and Brands
Passengers licensed under ATOL protection
Figure 14: Passengers licensed under ATOL protection, by top 10 ATOL holders, 2011-17

Launch Activity and Innovation
On the Beach launches new campaign on Christmas Day 2016
Figure 15: easyJet’s pay day notification
On the Beach set to expand across Scandinavia
On the Beach rolls out Apple TV app
Crowdfunded campaign buys New Zealand beach
Snap’s new ad targeting

The Consumer – What You Need to Know
Nearly half of beach holidaymakers go to Spain
Greece seems to be unaffected by the migrant crisis
Influencing factors for destination choice
Most beach holidaymakers book as a package
Just under a third of beach holidaymakers took a winter break
Nearly half of beach holidaymakers are planning to go short-haul

Beach Holiday Destinations
Short-haul destinations likely to benefit in 2017
Figure 16: Beach holiday destinations visited in the last 12 months, December 2016
Significant gains for traditional favourites Spain and Italy
Figure 17: UK residents’ holiday visits to selected beach holiday destinations, Q1-Q3 2015 and 2016

Destination Influencing Factors
Peer influentials play an important role…
but there is still an opportunity to leverage online influentials
Families heavily influenced by tour operators
Over a third are influenced by an airline’s website
Figure 18: Influencing factors for choosing a beach holiday, December 2016
A wide array of influencing factors
Figure 19: Repertoire of influencing factors for choosing a beach holiday, December 2016

Beach Holiday Booking
Two thirds book their beach holiday as a package
Figure 20: Beach holiday bookings, December 2016
Younger consumers and seniors most likely to book packages
Figure 21: Beach holiday bookings, by age, December 2016
Some long-haul tour operators are now charging more for trips

When Beach Holiday was Taken
Just under a third of beach holidaymakers took a winter break
Figure 22: Time of year for beach holidays, December 2016
Reaching out to seniors
Figure 23: Time of year for beach holidays, by age, December 2016
Reasons for not taking a winter beach break
Figure 24: Plans for beach holidays abroad in the next 12 months, December 2016

Beach Holiday Plans
Long-haul versus short-haul beach destinations
Plenty of options for cheap beach holiday destinations
Figure 25: Plans for beach holidays abroad in the next 12 months, December 2016

Beach-plus Holidays
Combining beach holidays with other types
Figure 26: Holiday types interested in, December 2016

Appendix – Data Sources, Abbreviations and Supporting Information
Abbreviations

List of Table

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