Bath Towel Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Bath Towel Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • Transparency Market Research
  • Ongoing
  • Retail

Report Description

A towel is basically a piece of fabric which is used to wipe dry a surface or body by blotting or rubbing action. A bath towel is used to dry the body after a shower or bath and is generally rectangular in shape. Bath towels are available in variety of sizes and are referred to with different names. In general, bath towels used in households are considered to be regular sized. The towels used in motels are smaller in size, which facilitates more pieces to be laundered at the same time. Luxury towels have relatively larger size and are expensive as compared to other bath towels.

The primary purpose of a bath towel is to dry off the wet body and hence, the bath towel needs to be a good absorbent of moisture. Additionally, the bath towel should be tender on the skin, especially for children. Usually, thick towels are good at absorbing moisture. However, they also take a considerable time to dry. All bath towels have a fabric weight associated to them, which is measured with a GSM (grams per square meter) number. It is basically the density of the fabric that is used to manufacture the towel. Towels having lower GSM number are lighter and thinner, making them a convenient choice for use during travel. Whereas, towels having a higher GSM number are heavier and thicker and are suitable for household use. The look and feel of a bath towel depends on the cotton that is employed for making the towel. Bath towels made of Egyptian cotton are very soft and fluffy and can be found in high-end hotels and spas, as they offer a luxurious look and feel. The everyday towels, on the other hand, are made of standard cotton. Eco-conscious consumers opt for organic cotton towels or towels made from bamboo, which have a softer texture as compared to cotton towels.

Expansion of the hospitality industry is a primary driver of the bath towel market. Bath towels made from various types of cottons including Turkish cotton, Egyptian or pima cotton, and microfiber are utilized in various hotels and spas. Increase in disposable income in emerging economies such as India and China is anticiapated to fuel the textile industry, which in turn, is estimated to propel the bath towel market. Other factors contributing to the expansion of the bath towel market are changing lifestyle, rising brand consciousness, rapidly changing fashion trends, and increasing awareness about hygiene. However, the rise in labor cost is expected to hamper the bath towel market. Nevertheless, the growing consuming class and the increase in spending power of people in Asia Pacific are anticipated to positively impact the bath towel market.      

The bath towel market has been segmented based on product, end-user, and geography. Based on product, the bath towel market is divided into plush bath towel, velvet bath towel, bamboo filter bath towel, and others. In terms of end-user, the bath towel market is segmented into household and commercial. Based on geography, the bath towel market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.

Major players operating in the bath towel market include Regal Towel Collection, Noman Group, Welspun, Dunroven House, Nine Space, Gemini, Sunvim, Elsatex Ltd, Iris Hantverk, Danica Studio, American Textile Systems, EverShine, Trident Group, Kingshore, Springs Industries, J.R. United, Santens, and 1888 Mills.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market       

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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