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Automotive Seat Heater Market: Global Industry Analysis (2013-2017) & Opportunity Assessment (2018-2028)

Published By :

Future Market Insights

Published Date : Mar 2018

Category :

Transport & Logistics

No. of Pages : 241 Pages

An automotive seat heater is an electronic device that falls under the category of automotive interior comfort products. A seat heater is a pad or a cushion that encompasses an electric heating system which boosts up surface temperature of the automotive seat at the will of the driver. Some of the key components of automotive seat heaters include heating element, resistor, relay and thermostat. Seat heaters are either available as internally integrated underneath the seat which is also called heated seat, or as an external device in the form of pad or cushion. The external systems are available in the independent aftermarket as kits, and this is expected to act in favor of the market. Asia Pacific is expected to play a crucial role in the aftermarket of automotive seat heaters with China topping the list. This can be attributed to the mass presence of local vendors in the region and also to the fact that the aftermarket products are relatively cheaper.

Passenger cars to lead in terms of use of automotive seat heaters

The use of automotive seat heater can be mainly seen in passenger cars and especially in the premium and luxury category. But in order to stay competitive in the market, several manufacturers are also integrating seat heaters in normal vehicles in cold regions. This step is aimed at increasing the customer base of automotive seat heaters and also increase its demand across the globe. Manufacturers are offering seat heaters at low costs and hence, these are available in the aftermarket at a low price for all car models. This availability of seat heaters for all models at lower costs has created a huge aftermarket for seat heaters. Heated seats or seat heaters were initially fitted in high-end cars; however, nowadays many models from all classes feature heated seat systems. It is found as an optional feature in many models or as a winter pack. Furthermore, it is also a common feature presented by many electric vehicle manufacturers in their vehicles. Increasing sales of premium vehicles to boost the use of seat heaters in passenger cars

The global premium vehicle market has been comparatively less affected by the global financial crisis and has shown growth, driven by the developing markets of the world. The U.S. has been a renowned international hub for the supply of premium vehicles. Likewise, Germany has been a leading market for premium vehicles. The global premium vehicle market is expected to expand at a higher rate than other passenger vehicles and with the U.S. being one of the leading manufacturers of premium vehicles, the domestic auto component industry will benefit significantly. Given the high reputation of the U.S. as a prominent vehicle manufacturer, OEMs are focussing on deploying quality and new products, such as automotive seat heaters, which increase the comfort level of passengers in cold areas and improve the functioning of an automobile. Luxury vehicles have more than one seat heater attached to the system. These factors are expected to make automotive seat heater manufacturers remain focussed on strengthening their research and development initiatives, which will drive the overall seat heaters market during the forecast period.
Table Of Content
1. Executive Summary

1.1. Market Overview

1.2. Market Analysis

1.3. FMI Analysis and Recommendations

1.4. Wheel of Fortune

2. Market Introduction

2.1. Market Definition

2.2. Market Taxonomy

2.3. Analyst Credentials

2.4. About FMI

3. Automotive Seat Heaters Market Background

3.1. Macro-Economic Factors

3.1.1. Automotive Production Outlook By Region

3.1.2. Automotive Production Outlook By Manufacturers

3.1.3. Automotive Vehicle Parc Outlook By Region

3.1.4. Electric Vehicle Production By Region

3.2. Opportunity Analysis

3.3. Global Economic Outlook

3.3.1. Global GDP by Region and Country, 20062021

3.4. Market Dynamics

3.4.1. Drivers

3.4.2. Restraints

3.4.3. Trends

3.5. Value Chain Analysis

3.6. Forecast Factors Relevance & Impact

4. Global Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

4.1. Market Volume Projections

4.2. Pricing Analysis

4.3. Market Size Projections

4.3.1. Y-o-Y Projections

4.3.2. Absolute $ Opportunity Analysis

5. Global Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028, By Sales Channel

5.1. Introduction

5.1.1. Market Value Share Analysis By Sales Channel

5.1.2. Y-o-Y Growth Analysis By Sales Channel

5.2. Historical Market Size (US$ Mn) and Volume By Sales Channel, 20132017

5.3. Market Size (US$ Mn) and Volume Forecast By Sales Channel, 2018-2028

5.3.1. OEM

5.3.2. Aftermarket

5.4. Market Attractiveness Analysis By Sales Channel

6. Global Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028, by Vehicle Type

6.1. Introduction

6.1.1. Market Value Share Analysis By Vehicle Type

6.1.2. Y-o-Y Growth Analysis By Vehicle Type

6.2. Historical Market Size (US$ Mn) and Volume By Vehicle Type, 20132017

6.3. Market Size (US$ Mn) and Volume Forecast By Vehicle Type, 2018-2028

6.3.1. Passenger Vehicles

6.3.2. Light Commercial Vehicles

6.3.3. Heavy Commercial Vehicles

6.4. Attractiveness Analysis By Vehicle Type

7. Global Automotive Seat Heaters Market Analysis and Forecast, By Region

7.1. Introduction

7.1.1. Market Value Share Analysis By Region

7.1.2. Y-o-Y Growth Analysis By Region

7.2. Historical Market Size (US$ Mn) and Volume By Region, 20132017

7.3. Market Size (US$ Mn) and Volume Forecast By Region, 2018-2028

7.3.1. North America

7.3.2. Latin America

7.3.3. Eastern Europe

7.3.4. Western Europe

7.3.5. South East Asia & Pacific

7.3.6. Middle East and Africa

7.3.7. China

7.3.8. India

7.3.9. Japan

7.4. Market Attractiveness Analysis By Region

8. Global Automotive Seat Heaters Market Pricing Analysis

8.1. Regional Average Pricing Analysis

8.1.1. North America

8.1.2. Latin America

8.1.3. Eastern Europe

8.1.4. Western Europe

8.1.5. South East Asia & Pacific

8.1.6. Middle East and Africa

8.1.7. China

8.1.8. India

8.1.9. Japan

8.2. Pricing Analysis, By Application

9. North America Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

9.1. Introduction

9.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

9.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

9.3.1. By Country

9.3.1.1. U.S.

9.3.1.2. Canada

9.3.2. By Sales Channel

9.3.2.1. OEM

9.3.2.2. Aftermarket

9.3.3. By Vehicle Type

9.3.3.1. Passenger Vehicles

9.3.3.2. Light Commercial Vehicles

9.3.3.3. Heavy Commercial Vehicles

9.4. Market Attractiveness Analysis

9.4.1. By Country

9.4.2. By Sales Channel

9.4.3. By Vehicle Type

10. Latin America Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

10.1. Introduction

10.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

10.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

10.3.1. By Country

10.3.1.1. Brazil

10.3.1.2. Mexico

10.3.1.3. Rest of Latin America

10.3.2. By Sales Channel

10.3.2.1. OEM

10.3.2.2. Aftermarket

10.3.3. By Vehicle Type

10.3.3.1. Passenger Vehicles

10.3.3.2. Light Commercial Vehicles

10.3.3.3. Heavy Commercial Vehicles

10.4. Market Attractiveness Analysis

10.4.1. By Country

10.4.2. By Sales Channel

10.4.3. By Vehicle Type

11. Eastern Europe Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

11.1. Introduction

11.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

11.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

11.3.1. By Country

11.3.1.1. Russia

11.3.1.2. Poland

11.3.1.3. Rest of Eastern Europe

11.3.2. By Sales Channel

11.3.2.1. OEM

11.3.2.2. Aftermarket

11.3.3. By Vehicle Type

11.3.3.1. Passenger Vehicles

11.3.3.2. Light Commercial Vehicles

11.3.3.3. Heavy Commercial Vehicles

11.4. Market Attractiveness Analysis

11.4.1. By Country

11.4.2. By Sales Channel

11.4.3. By Vehicle Type

12. Western Europe Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

12.1. Introduction

12.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

12.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

12.3.1. By Country

12.3.1.1. Germany

12.3.1.2. United Kingdom

12.3.1.3. France

12.3.1.4. Italy

12.3.1.5. Spain

12.3.1.6. Benelux

12.3.1.7. Nordic Region

12.3.1.8. Rest of Western Europe

12.3.2. By Sales Channel

12.3.2.1. OEM

12.3.2.2. Aftermarket

12.3.3. By Vehicle Type

12.3.3.1. Passenger Vehicles

12.3.3.2. Light Commercial Vehicles

12.3.3.3. Heavy Commercial Vehicles

12.4. Market Attractiveness Analysis

12.4.1. By Country

12.4.2. By Sales Channel

12.4.3. By Vehicle Type

13. South East Asia & Other Pacific Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

13.1. Introduction

13.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

13.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

13.3.1. By Country

13.3.1.1. India

13.3.1.2. Indonesia

13.3.1.3. Philippines

13.3.1.4. Malaysia

13.3.1.5. Singapore

13.3.1.6. Rest of SEA

13.3.2. By Sales Channel

13.3.2.1. OEM

13.3.2.2. Aftermarket

13.3.3. By Vehicle Type

13.3.3.1. Passenger Vehicles

13.3.3.2. Light Commercial Vehicles

13.3.3.3. Heavy Commercial Vehicles

13.4. Market Attractiveness Analysis

13.4.1. By Country

13.4.2. By Sales Channel

13.4.3. By Vehicle Type

14. Middle East & Africa Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

14.1. Introduction

14.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

14.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

14.3.1. By Country

14.3.1.1. GCC Countries

14.3.1.2. South Africa

14.3.1.3. Northern Africa

14.3.1.4. Rest of MEA

14.3.2. By Sales Channel

14.3.2.1. OEM

14.3.2.2. Aftermarket

14.3.3. By Vehicle Type

14.3.3.1. Passenger Vehicles

14.3.3.2. Light Commercial Vehicles

14.3.3.3. Heavy Commercial Vehicles

14.4. Market Attractiveness Analysis

14.4.1. By Country

14.4.2. By Sales Channel

14.4.3. By Vehicle Type

15. China Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

15.1. Introduction

15.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

15.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

15.3.1. By Sales Channel

15.3.1.1. 2-Way Solenoid Valves

15.3.1.2. 3-Way Solenoid Valves

15.3.1.3. 4-Way Solenoid Valves

15.3.1.4. 5-Way Solenoid Valves

15.3.2. By Sales Channel

15.3.2.1. OEM

15.3.2.2. Aftermarket

15.3.3. By Vehicle Type

15.3.3.1. Passenger Vehicles

15.3.3.2. Light Commercial Vehicles

15.3.3.3. Heavy Commercial Vehicles

15.4. Market Attractiveness Analysis

15.4.1. By Sales Channel

15.4.2. By Vehicle Type

16. India Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

16.1. Introduction

16.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

16.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

16.3.1. By Sales Channel

16.3.1.1. 2-Way Solenoid Valves

16.3.1.2. 3-Way Solenoid Valves

16.3.1.3. 4-Way Solenoid Valves

16.3.1.4. 5-Way Solenoid Valves

16.3.2. By Sales Channel

16.3.2.1. OEM

16.3.2.2. Aftermarket

16.3.3. By Vehicle Type

16.3.3.1. Passenger Vehicles

16.3.3.2. Light Commercial Vehicles

16.3.3.3. Heavy Commercial Vehicles

16.4. Market Attractiveness Analysis

16.4.1. By Sales Channel

16.4.2. By Vehicle Type

17. Japan Automotive Seat Heaters Market Analysis 20132017 and Forecast 20182028

17.1. Introduction

17.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 20132017

17.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028

17.3.1. By Sales Channel

17.3.1.1. OEM

17.3.1.2. Aftermarket

17.3.2. By Vehicle Type

17.3.2.1. Passenger Vehicles

17.3.2.2. Light Commercial Vehicles

17.3.2.3. Heavy Commercial Vehicles

17.4. Market Attractiveness Analysis

17.4.1. By Sales Channel

17.4.2. By Vehicle Type

18. Automotive Seat Heaters Market Industry Structure

18.1. Market Analysis by Tier of Companies

18.1.1. By Large, Medium and Small

18.2. Market Share Analysis of Top 5-10 Players, By Region

18.3. Market Presence Analysis

19. Competition Analysis

19.1. Competition Dashboard

19.2. Competitive Benchmarking

19.3. Profitability and Gross Margin Analysis By Competition

19.4. Competition Developments (Mergers, Acquisitions and Expansions)

19.5. Competition Deep dive

19.5.1. Gentherm Incorporated

19.5.1.1. Overview

19.5.1.2. Product Portfolio

19.5.1.3. Profitability by Market Segments (Product/Channel/Region)

19.5.1.4. Production Footprint

19.5.1.5. Sales Footprint

19.5.1.6. Channel Footprint

19.5.1.7. Gross Margin Benchmarking

19.5.1.8. Strategy Overview

19.5.2. Kongsberg Automotive

19.5.3. Continental AG

19.5.4. II-VI Incorporated

19.5.5. Panasonic Corporation

19.5.6. I.G. Bauerhin GmbH

19.5.7. Seat Comfort Systems, Inc.

19.5.8. Roadwire LLC

19.5.9. Firsten Automotive Electronics Co., Ltd.

19.5.10. Rostra Precision Controls, Inc.

19.5.11. Guangzhou Tachibana Electronic Co., Ltd.

19.5.12. SINOMAS

19.5.13. Changchun SET Electronics Co.,Ltd

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