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AUTOMOTIVE RETAILING - IRELAND - APRIL 2018

Published By :

Mintel

Published Date : Apr 2018

Category :

Machines

No. of Pages : N/A

Despite low levels of ownership in 2017, sales of Alternative-fuel Vehicles (AFVs) such as hybrids or electric cars continue to see year-on-year increases as Irish consumers become increasingly concerned with maximising fuel efficiency and minimising car running costs

Table of contents

OVERVIEW
What you need to know
Issues covered in this Report
EXECUTIVE SUMMARY
The market
Figure 1: Total new car registrations, NI and RoI, 2013-18
Forecast
Figure 2: Indexed new car registrations, NI and RoI, 2013-23
Market factors
Fuel prices increase on the back of crude oil improvement
Dealerships key channel for car financing
Personal finances expected to remain stable
Innovations
The consumer
Three quarters own a car
Figure 3: Ownership of a car, NI and RoI, 2016 and 2018
Figure 4: When consumers bought their car, and if it was new or second-hand, NI and RoI, January 2018
Figure 5: Reasons why consumers do not currently personally own a car, NI and RoI, January 2018
Petrol and diesel key choices for future car purchase
Figure 6: Desired fuel type for future car purchase, NI and RoI, January 2018
Smartphones use while driving a worry for four in five
Figure 7: Agreement with statements relating to cars, NI and RoI, January 2018
THE MARKET – WHAT YOU NEED TO KNOW
New car registrations fall in 2017
Crude oil value shifts petrol and diesel prices
Car tax increasingly linked to emissions
Dealerships key channel for car financing
Consumers somewhat optimistic about their finances, less so about the economy
MARKET SIZE AND SEGMENTATION
New car registrations expected to hit five-year low in NI in 2018
Figure 8: Total new car registrations, IoI, NI and RoI, 2013-23
Figure 9: Number of used imported cars registered, RoI, 2013-18
Electric/ Hybrid cars see huge year-on-year increase
Figure 10: New car registrations, by engine type, RoI, 2013-17
UK/NI sees increase in alternative-fuel cars too
Figure 11: Sales of new cars, by fuel type, UK (inc NI), 2013-17
Volkswagen top seller of 2017 in RoI, Ford for UK
Figure 12: New car registrations, by top 10 brands of cars, RoI, 2013-17
Figure 13: Manufacturer shares of new car registrations, 2013-17
MARKET DRIVERS
Crude oil continues to regain value
Figure 14: Annualised Brent crude oil price per barrel, global, 2013-18
Petrol and diesel costs continue to increase
Figure 15: Indexed consumer prices for petrol and diesel, RoI, January 2015-February 2018
Figure 16: Indexed consumer prices for petrol and diesel, UK/NI, January 2015-February 2018
New road tax bands introduced for UK/NI
Figure 17: Vehicle Excise Duty Rates, April 2017
Figure 18: Vehicle Registration Tax, RoI, 2018
EU ruling could help boost more NI to RoI car imports
Dealerships key channel for car financing
Figure 19: Main reasons for saving by consumers, NI and RoI, October 2017
Figure 20: Main reason for taking out most recent loan, RoI and NI, November 2017
Figure 21: Car finance providers used, UK, February 2017
Improvement in outlook for personal finances
Figure 22: If consumers expect their personal financial situation to change in the next 12 months, NI and RoI, April 2017-March 2018
NI consumers pessimistic about the economy, RoI consumers confident
Figure 23: If consumers expect the general economic situation of NI/RoI to change in the next 12 months, NI and RoI, April 2017-March 2018
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Scrappage scheme offered by major operators and the impact on green vehicle sales
SIMI sales figures
New models from Mercedes and Volkswagen released to Irish market
Donnelly Group goes ‘carbon-neutral’
WHO’S INNOVATING?
Role of physical car dealership being challenged by the internet
AutoGravity aiming to streamline the car financing process
Convergence of Autonomous and Electric Vehicles could make car ownership a hobby rather than a necessity
COMPANIES AND BRANDS
Agnew Group
Key Facts
Recent Developments
BMW Group Ireland
Key Facts
Recent Developments
Ford Ireland
Key Facts
Recent Developments
Mercedes-Benz Ireland
Key Facts
Recent Developments
Nissan Ireland
Key Facts
Recent Developments
Peugeot Ireland
Key Facts
Recent Developments
Renault Ireland
Key Facts
Recent Developments
Volkswagen Ireland
Key Facts
Recent Developments
Audi Ireland
Key Facts
Recent Developments
Charles Hurst
Key Facts
Recent Developments
Donnelly Group
Key Facts
Recent Developments
MSL (Motor Service Limited) Group
Key Facts
Recent Developments
Tesla
Key Facts
Recent Developments
Toyota Ireland
Key Facts
Recent Developments
Opel-Vauxhall
Key Facts
Recent Developments
THE CONSUMER – WHAT YOU NEED TO KNOW
Three quarters of consumers personally own a car
Diesel and petrol still key engine types for future purchases
Safety on the minds of Irish motorists
CAR OWNERSHIP AND WHEN LAST CAR WAS PURCHASED
Car ownership remains stable in 2018
Figure 24: Ownership of a car, NI and RoI, 2016 and 2018
Figure 25: Ownership of a car, by gender, NI and RoI, January 2018
Ownership levels remain higher among mature consumers
Figure 26: Ownership of a car, by age and social class, NI and RoI, January 2018
A third of RoI drivers have bought second-hand two or more years ago
Figure 27: When consumers bought their car, and if it was new or second-hand, NI and RoI, January 2018
A lack of licence barrier to ownership growth
Figure 28: Reasons why consumers do not currently personally own a car, NI and RoI, January 2018
Figure 29: Consumers who do not currently have a driving licence, by gender, NI and RoI, January 2018
Figure 30: Consumers who currently have a driving licence, but do not drive, by gender, NI and RoI, January 2018
FUEL PREFERENCE FOR FUTURE CAR PURCHASE
Traditional fuels still most desired for future cars
Figure 31: Desired fuel type for future car purchase, NI and RoI, January 2018
Petrol more desirable to NI consumers due to cost, RoI consumers prefer diesel
Figure 32: Consumers who prefer petrol vs. diesel engine for future car purchase, NI and RoI, January 2018
Figure 33: Average price per litre of petrol and diesel, UK and Ireland, April 2018
Future diesel taxation/ bans could switch RoI purchasing intentions
Figure 34: Indexed new car registrations, by engine type, RoI, 2013-17
Over a quarter considering a hybrid for future purchase
Figure 35: Consumers who would prefer hybrid engine for future car purchase, by gender and age, NI and RoI, January 2018
Little immediate appetite for electric vehicles
Figure 36: Consumers who prefer Pure Electric (ie uses rechargeable batteries) vs. Plug-in Hybrid (ie combines rechargeable batteries and external power source) engine for future car purchase, NI and RoI, January 2018
Figure 37: Concerns about 100% electric vehicles, UK, September 2016
Improvements to charger network could help boost interest in electric cars
ATTITUDES TOWARDS CARS
Strong concern with impact of devices on driver safety
Figure 38: Agreement with statements relating to cars, NI and RoI, January 2018
Device usage key concern
Figure 39: Agreement with the statement ‘I am increasingly concerned about drivers using devices while driving’, by age, NI and RoI, January 2018
Safety concerns for self-driving cars need to be addressed
Figure 40: Agreement with the statement ‘I would be keen to purchase a driverless car in the future’, by gender, NI and RoI, January 2018
Figure 41: Agreement with the statement ‘I worry that self-driving cars would be unsafe’, by gender, NI and RoI, January 2018
Parents more likely to view car as a necessity
Figure 42: Agreement with the statement ‘I could not survive without my car’, by presence and age of children in household, NI and RoI, January 2018
Wi-Fi desired by RoI parents to keep kids entertained
Figure 43: Agreement with the statement ‘I am interested in fitting my car with in-car Wi-Fi’, by presence and age of children in household, NI and RoI, January 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Generational cohort definitions
Market size rationale
Abbreviations

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