Augmented Reality Connected Service Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Augmented Reality Connected Service Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • Transparency Market Research
  • Ongoing
  • ICT

Report Description

Augmented Reality (AR) or enhanced version of reality is the collaboration of a virtual scene (computer generated) with the user's natural surroundings in real time, through devices such as head mounted devices, smart glass and head-up display. Expansion of physical reality through additional layers of computational information to the real environment for the experience of high resolution graphics is AR. Information in this context can be either text, sound, graphics or even smell. This simplifies human interaction of physical objects through digital devices, which means every object can be enriched with additional information.

Collaboration of mobile phone and internet connectivity made the world hyper-connected, which transformed client-server and web based technologies to smart phone oriented. The next step ahead which makes communication hyper-real is when services for augmented reality comes into application. Though AR is in emerging stage of adoption, this technology is expected to offer various aids to warehousing operation, transportation optimization, last mile delivery and enhanced value added services. It offer new options for controlling real world object, as more and more smart objects are connected through internet.

AR has the potential to integrate new technologies such as pattern recognition, artificial intelligence (AI), robotics and machine learning. Moreover it can be applied to all parts of value chain that starts at product design & prototyping and ends at the assembly of all parts. This reduces formation time, as information can be directly provided on field, resulting in efficiency and effectiveness of value chain.

The increasing demand for AR, from 3D operating room simulation to centralized health center, this is resulting in market opportunities for augmented reality connected services to expand. As computing power and information access become easier through smartphones, which impacts AR hardware and software to strengthen connectivity and interaction. The flexibility offered by augmented reality that merge a real world with virtual images to create a virtual world, this is going to have a bigger impact on entertainment and ecommerce market. In areas such as digital prototyping and design reviews AR is going to save time which drives the market growth for augmented reality connected service in the forecast period.

While the set of devices launched, are all expected to fall short of parameters that include higher frame rates, higher resolution and others, which is hinders market growth.

The global augmented reality connected service market is segmented on the basis of augmentation type, component and end user verticals. Based on augmentation type it is segmented into display, geospatial and recognition augmentation. The component segment is classified into hardware and software. Hardware segment is further categorized into head mounted display, smart glass, head-up display, handheld device, 3D cameras, sensors and semiconductor component. Moreover, on the basis of end user vertical, it can be segmented into aerospace & defense, consumer, medical, education, commercial and others.

In terms of regional market, Asia Pacific region has witnessed high growth in the past and is expected to dominate the augmented reality connected services market in the near future due to rising number of startups in the region. Moreover, North America followed by Europe is expected to show the growth in augmented reality connected services market. As many of the established companies are investing through strategic partnerships and collaborations with emerging players.

Some of the key vendor in the augmented reality connected service market includes NuFormer Projection B.V., Manus Virtalis Ltd., MindMaze SA, Ltd., Barco N.V., Machinae B.V., Nokia Corporation., EON Reality Inc., HTC Corporation., VirZOOM Inc., Oculus VR LLC, ZeroLight Ltd., Independiente Communications Ltd., Microsoft Corporation., Aurasma Ltd., Samsung Electronics Co. Ltd., and Google Inc., Infinity Augmented Reality Inc., Vuzix Corporation, Sony Interactive Entertainment LLC, and CyberGlove Systems Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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