Attitudes Towards Professional Beauty Services - Germany - 2020

Attitudes Towards Professional Beauty Services - Germany - 2020

  • Mintel
  • February 2020
  • Personal Care
  • 0 pages

Report Description

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German consumers want more accessible beauty/grooming services. To grow new business, salons need to become inclusive of wider demographics.

Gwen Osserman, Research Analyst - Beauty & Personal Care

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want, and why
  • Opportunities

MARKET DRIVERS

WHAT CONSUMERS WANT, AND WHY

  • Types of professional hair services
  • Purchase of salon/barber products
  • Beauty/grooming treatments experienced in spa/salon
  • Treatment locations visited
  • Attitudes towards spa/salon beauty/grooming treatments

SALON AND TREATMENT INNOVATION

  • Hair salon
  • Beauty/grooming services

APPENDIX

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Table of contents
 EXECUTIVE SUMMARY
Market context
Mintel predicts
What consumers want, and why
[Graph] Germany: top three professional hair services used, September 2019
[Graph] Germany: factors for purchasing products seen at the salon/barber
[Graph] Germany: agreement with attitudes towards professional beauty/grooming services, September 2019
Opportunities
 MARKET DRIVERS
[Graph] Germany: worry about exposure to COVID-19, March 3-16, 2020 - NET worried
[Graph] Germany: worry about impact of COVID-19 outbreak on lifestyle, March 3-16, 2020 - NET worried
[Graph] Germany: real wage growth – inflation vs disposable income, 2015-19
 WHAT CONSUMERS WANT, AND WHY
Types of professional hair services
[Graph] Germany: usage of professional hair services, September 2019
[Graph] Germany: female usage of professional hair services by age group, NET, September 2019
[Graph] Germany: male usage of select professional hair services by age group, September 2019
Purchase of salon/barber products
[Graph] Germany: purchase of products seen at salon/barber, by gender, September 2019
[Graph] Germany: factors for purchasing salon/barber products, September 2019
Beauty/grooming treatments experienced in spa/salon
[Graph] Germany: beauty/grooming treatments experienced in spa/salon, September 2019
Treatment locations visited
[Graph] Germany: locations visited for beauty/grooming treatments, September 2019
[Graph] Germany: treatment locations visited by men, September 2019
Attitudes towards spa/salon beauty/grooming treatments
[Graph] Germany: attitudes towards beauty/grooming treatments, September 2019\
 SALON AND TREATMENT INNOVATION
Hair salon
Beauty/grooming services
 APPENDIX
Appendix – products covered, abbreviations and consumer research methodology

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