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ATTITUDES TOWARDS COSMETIC PROCEDURES-UK-FEBRUARY 2018

Published By :

Mintel

Published Date : Feb 2018

Category :

Cosmetic

No. of Pages : N/A

Brits are generally happy with their appearance, presenting a crucial challenge for an industry that is centred on helping people to change how they look. However, there is scope for operators in the cosmetic procedures market to appeal to a wider audience by moving away from the current association with drastic image changes and to instead highlight how procedures can safeguard peoples best features for the future.
Table of contents
OVERVIEW
What you need to know
EXECUTIVE SUMMARY
The market
Appealing to alternative demographics
Consumers set to remain cautious spenders
BAAPS reports fall in number of surgeries performed in 2016
The consumer
Attitudes towards appearance
Figure 1: Contentment with selected body parts, November 2017
Experience of surgery low, but opportunities remain
Figure 2: Experience of and interest in selected surgical cosmetic procedures, November 2017
Interest in non-surgical procedures outstrips surgeries
Figure 3: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
The benefits of pre-surgical psychological screening
Figure 4: Attitudes towards surgical cosmetic procedures, November 2017
The normalisation of non-invasive cosmetic procedures
Figure 5: Attitudes towards non-surgical cosmetic procedures, November 2017
Pitching cosmetic procedures as a preventative measure
Figure 6: Reasons for undergoing a surgical or non-surgical cosmetic procedure, November 2017
What we think
ISSUES AND INSIGHTS
Encouraging a proactive approach to cosmetic procedures
The facts
The implications
Navigating womens self-esteem
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Appealing to alternative demographics
Consumers set to remain cautious spenders
Obesity rates remain high
BAAPS reports fall in number of surgeries performed in 2016
Rise in botched surgeries
MARKET DRIVERS
Population continues to grow
Figure 7: Trends in the age structure of the UK population, by gender, 2012-22
Appealing to male audiences
Financial confidence holds
Figure 8: The financial well-being index, January 2015-November 2017
...but remains strongest amongst older demographics
Figure 9: Current financial wellbeing, by age, November 2017
Obesity rates remain high
Figure 10: Body mass index (BMI), overweight and obesity prevalence in England, by age, 2016
BAAPS reports fall in number of surgeries performed in 2016
Figure 11: Trends in types of cosmetic procedures, 2012-16
BPC market ebbs at demand for cosmetic procedures
BAAPS reports rise in botched surgeries
Celebrity enhancement: a double-edged sword
THE CONSUMER WHAT YOU NEED TO KNOW
Perfecting over rectifying
Brits want better smiles
Women less happy with their appearance than men
Experience of surgery low, but opportunities remain
Interest in non-surgical procedures outstrips surgeries
Growing the male audience
The benefits of psychological screening pre-surgery
The UK as a cosmetic surgery hotspot
The normalisation of non-invasive cosmetic procedures
Cosmetic procedures as a preventative measure
ATTITUDES TOWARDS APPEARANCE
Perfecting over rectifying
Figure 12: Contentment with selected body parts, November 2017
Brits prove generally happy with their faces
Figure 13: Proportion of adults who indicate that they are unhappy/very unhappy with appearance of their teeth, by gender and age, November 2017
but less satisfied with their bodies
Women less happy with their appearance than men
Figure 14: Proportion of adults who indicate that they are unhappy/very unhappy (NET) with selected body parts, by gender, November 2017
EXPERIENCE OF AND INTEREST IN SURGICAL PROCEDURES
Experience of surgery low, but opportunities remain
Figure 15: Experience of and interest in selected surgical cosmetic procedures, November 2017
Interest in surgeries higher amongst women
Figure 16: Interest in selected surgical cosmetic procedures, by gender, November 2017
Figure 17: Womens interest in selected surgical cosmetic procedures, by age, November 2017
Young men prove most interested in hair transplant procedures
Figure 18: Mens interest in selected surgical cosmetic procedures, by age, November 2017
EXPERIENCE OF AND INTEREST IN NON-SURGICAL PROCEDURES
Interest in non-surgical procedures outstrips surgeries
Figure 19: Experience of and interest in selected non-surgical cosmetic procedures, November 2017
Figure 20: 3D-Lipo Dying To Be Beautiful campaign, September 2016
New technologies boost non-surgical market
Social media normalises non-surgical procedures for young women
Figure 21: Interest in selected non-surgical cosmetic procedures, by gender, November 2017
Growing the male audience
Figure 22: Interest in any non-surgical cosmetic procedures (NET), by gender and age, November 2017
Teeth whitening proves most popular non-surgical procedure
Figure 23: Proportion of adults interested in professional teeth whitening, by age, November 2017
ATTITUDES TOWARDS SURGICAL PROCEDURES
The benefits of pre-surgery psychological screening
Figure 24: Attitudes towards surgical cosmetic procedures, November 2017
The UK as a cosmetic surgery hotspot
Figure 25: Agreement with the statement It is just as safe having surgical procedures performed abroad as in the UK, by age, November 2017
ATTITUDES TOWARDS NON-SURGICAL PROCEDURES
High demand for more regulation for non-surgical procedures
Figure 26: Attitudes towards non-surgical cosmetic procedures, November 2017
The normalisation of non-invasive cosmetic procedures
Figure 27: Agreement with selected attitudes towards non-surgical cosmetic procedures, by age, November 2017
The growing threat of BPC innovation
Figure 28: Agreement with the statement You can achieve the same effects with beauty products as you can with non-surgical procedures, by age, November 2017
REASONS FOR UNDERGOING COSMETIC PROCEDURES
A third of all adults undergo procedures to boost self-confidence
Figure 29: Reasons for undergoing as surgical or non-surgical cosmetic procedure, by gender, November 2017
Men more influenced by others experience
Pitching cosmetic procedures as a preventative measure
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

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