China has emerged as the largest market for red wine with 1.86 billion bottles being sold in 2013, a rise of 136% over the previous year. The second largest market for red wine is France followed by Italy. The boom is being attributed to cultural sensibilities in China, where red is considered as a very auspicious colour symbolizing luck, power and wealth. This is in contrast with the colour white, which is the colour of death and hence, white wine has not shown the same growth as red wine.
The United States is the market leader in the wine segment; China is projected to take the leading position by 2016-17. The country which is currently the fifth largest wine consumer in the world has become a hot destination for investment by international wine companies.
Why should the report be purchased?
The report Assessment of the Fast Growing Wine Market in China 2014 highlights key drivers of and trends emerging in Chinas wine market. The Initiatives and performance of key domestic and international players has been presented. The current market scenario and future prospects of the sector has also been examined. The report contains latest industry leaders verbatim.
Research methodology and delivery time
Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.
The report is available as single-site single-user license. The delivery time for the electronic version of the report is 8 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is approximately 10 business days, as each hard copy is custom printed for the client
Table of Content
1. China Wine Industry Overview
1.1 Current Statistics
2. Emerging Trends in the Market
3. Drivers of the Market
4. Chinese Wine Consumer Profile & Cultural Influences
5. Competitive Landscape
5.1 Domestic Players
5.1.1 Company Overview
5.1.2 Recent News & Initiatives
5.2 International Players
5.2.1 Company Overview
5.2.2 Recent News & Initiative in China
6. Future Outlook and Projections
7. Research Methodology
8. About Smart Research Insights
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