Published on : Jul 12, 2018
When most new businesses want to launch their website, create presentations, or publish a report, it might be difficult to get hold of a professional designer, who can readily work in the companies’ fixed budgets. This might make the businesses settle for unattractive or mediocre content made through non-design personnel for their activities, thus giving rise to visually unappealing marketing.
More Insights into Xara for Developing Attractive Content
To deal with the above-described obstacle, Xara, a German startup, has developed Xara Cloud, which is a design tool that can help non-design professionals to create high quality content for businesses who are looking for advanced content. Xara Cloud mainly intends to bridge the gap between professional and non-professional designers, of which the latter can learn easily by using Xara’s tool.
To be more specific, Xara Cloud mainly consists of a drag and drop browser-based editor that enables users to create designs by using text, shapes, charts, icons, and imported images. However, it also has a few extra tricks, which can help users create attractive looking content, probably as good as the content created by professionals. Ability to use off-the-shelf professionally created color schemes, making new color schemes on the basis of an image, and various other design tweaks, are some of the benefits associated with Xara Cloud.
Users can also select from a vast library of pre-made templates, which range from flyers and social media graphics, to brochures and presentation designs. In addition to this, users can also create their own templates that can function as reusable assets. When it comes to the editor interface, a smart grid system is present, which can help non-designers to create disciplines and visually appealing layouts. Xara has also included collaboration features that can help create content, which can be used as a part of a team. Xara Cloud lets users add logos, fonts, and brand colors, which are then automatically applied to any of the templates selected.