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Published on : Oct 09, 2017

Bridging online and brick-and-mortar shopping experience is becoming a part of game-changing strategies in the retail and e-commerce sector. A series of exciting launches by multinational retail businesses have corroborated this trend heightening customer expectations. Wal-Mart Stores, Inc., has decided to launch an in-store returns service in November, 2017. Known as Mobile Express Returns, the new service will allow customers to return the items purchased online to physical stores via the Walmart app. Buyers can log on to the app, generate QR code for the item to be returned, and then can visit the physical stores to make the exchange, quickly and without any hassles. To add to this, Walmart announced that coming 2018, the service will also cover third-party sellers found on its online marketplace.

Walmart has decided to roll out the service across 4,700 stores in the U.S. The announcement is being considered as one of the series in the strategy to combat the growing prominence of its rival Amazon.

New Offering to Lead to Seamless Shopping Experience

Walmart opine that a number of customers who buy products online and need to return them, either for exchange or getting refunds, expect the experience to be seamless, quick, and hassle-free. To this end, for quite some time the company has been active in offering them convenience but the latest announcement will take it to the next level altogether. For instance, those who need to return bulky items are spared of the troubles of carrying them to store.

New Service is Among Numerous Other Strategic Launches to Combat Rivals

The multinational retail giant has already been focused on enhancing customers’ online shopping experience on a series of new launches and tests done recently this year. Prominent of them include partnering with smart lock maker August for its in-home delivery and engaging its physical stores’ staff for making last-mile deliveries.

The company announced that the technology used for the Mobile Express Returns has its base in Walmart Pay, its mobile payment offering. The new offering may have some intangible benefits as well, such as the customers making the return picking up some items when they leave the physical stores.