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Toyota will Focus on Safety instead of Volumes in India

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Published on : Feb 25, 2015

The largest auto maker in the world according to volume, Toyota has created a strategic shift in the Indian market. This auto company has decided to focusing more on safety rather than chasing volumes. Also, the company is present in this domestic market through a joint venture with the local Kirloskar group. This joint venture of Toyota Kirloskar Motor or TKM has begun offering airbags a standard in cars across all of its models which are sold in the country since the beginning of the year 2015.

According to a statement made by a TKM Senior, who is the Vice President and also the Director of Marketing and Sales Division, they want to bring safety and also create awareness in the market. Many consumers are now starting to realize the important of safety features in cars now. Hence they have started to offer airbags as a standard which is followed across all the model range in all variation of their cars since the month of January.

The senior representative also stated that the even though the government is working on making airbags as a mandatory feature to improve vehicle safety, this will take some time. However, the company has gone ahead and made this safety feature keeping in line with its long term goals in the Indian market.
They want to be leaders in this market when it comes to safety and technology. Their product prices have also increased due to this however, they do not wish to compromise on safety. Their aim continues to be to offer value for money to their consumer in the country. The company’s products will be available at a premium compared to their competitors in each of the sector which is present in the market.

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