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Tata Global Beverages Strengthens, New Brand Added to Tata Tea Portfolio

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Published on : Nov 26, 2015

Tata Global beverages, headquartered in Kolkata, West Bengal and was formerly known as Tata Tea is a multinational company that deals in non-alcoholic beverages. The company is a subsidiary of the Tata Group, of which Tata Sons is the holding company. The company stands as the second largest manufacturer and distributor of tea in the world. The teas of Tata Global Beverages are sold under the brand names Tata Tea, Good Earth Teas, Tetley, and JEMCA.

Tata Global Beverages has launched a new brand known as Tata Tae Fusion to be sold under its Tata Tea portfolio. After being a leader of dust, leaf, and green tea markets in India for many years, it is the first time that Tata Tea is bringing out the new and delightful experience of premium quality black tea through Fusion. The tea that features a dual-pouched innovative jar and pack, is available in two varieties- Superior Assam & Kenyan Tea and Superior Assam & Green tea. The tea is available in packaging of 250g jars that will priced at Rs. 125 for each unit and 250g packs that will be priced at Rs. 122 per unit in North and East of India. The 250 g packs will be priced at Rs. 115 per unit in West and South of India.

Currently, on the Bombay Stock Exchange, Tata Global Beverages is trading at Rs. 135.45, which is up by 0.93% or 1.25 points from its previous closing of 134.20. At opening, the scrip read Rs. 134.05 and touched a high a low of Rs. 136.20 and Rs. 134.05 respectively. At day’s closing 59967 shares were traded at the counter.

At the Bombay Stock Exchange, the group ‘A’ stock with a  face value of Rs. 1 had touched a 52 week high of Rs. 167.70 as on Feb 2, 2015 and had touched a 52 week low of Rs.108.85 on Aug 25, 2015.