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Tablet overall sales up 11% in Q2; Lenovo, Asus big gainers

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Published on : Jul 28, 2014

The sale of tablets in the second quarter of 2014 went up 11% from a year ago, selling 49.3 million devices. However, the number is 1.5% lower than that from the previous quarter. A survey conducted by IDC, a market research firm, suggests that while the overall sales went up, Apple and Samsung both lost market share in the March-June period. However, the sales were boosted largely by China-based Lenovo and Taiwan’s Asus.

Lenovo recorded a year-over-year rise of 64.7% in Q2 of 2014. Unit shipments went from 1.5 million to 2.4 million, and market share rose from 3.3% last year to 4.9% this year. Asus registered a year-over-year growth of 13.1% in the second quarter. Sales upped from 2 million to 2.3 million and its market share rose from 4.5% to 4.6%. 

Apple accounted for 33% of the tablet market share last year, selling 14.6 million units and slipped to below 27% this year, with a sale of 13.3 million devices. Samsung’s market share went down from 18.8% a year ago to 17.2% this year. The South Korean-based company registered a sale of 8.5 million units in Q2 of this year, down from 8.4 million units last year.

Apple and Samsung have been dominating the tablet market until recently, but smaller vendors have now shown exponential growth.