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Shift in Intake Patterns of Consumers to Propel Demand for Seeds and Nuts

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Published on : Aug 10, 2016

With a shift in global consumption patterns, the demand for seeds and nuts is substantially increasing. As consumers are becoming more health conscious, the inclusion of seeds and nuts in their daily diet is increasing. Nuts and seeds are known for possessing essential nutrients namely folate protein, fiber, and minerals. The high nutritional value of seeds and nuts is expected to propel their demand among the global consumers. Moreover, the use nuts and seeds in cosmetics and cooking oils, and spices, makes it a popular product among various end-use industries. 

Promotion by Organizations to Fuel Sales of Seeds and Nuts

A number of health and agricultural organizations are promoting the intake of seeds and nuts referring to their nutritional value. Nuts and seeds offer positive health benefits such as maintaining low blood cholesterol, preventing diabetes and reducing coronary heart incidences. Apart from health benefits, the genetic mutation of crops is also expected drive the growth of the global nuts and seeds industry. 

Organizational promotion of seeds and nuts is helping consumers gain knowledge regarding their benefits. Moreover, the association of a food product with an organization with high brand value helps the product to gain a position in the market. Thus, the promotion of seeds and nuts manufacturers by big organizations is likely to boost their sales in the coming years. 

High Raw Material Cost Likely to Impede Demand for Seeds and Nuts

The manufacturing process of seeds and nuts is expensive. The price of raw materials used in the production of seeds and nuts is extremely high leading to an increase in the price of the final product. As the raw materials used in the manufacturing of seeds and nuts are not abundantly available and are produced in specific areas, their cost is high owing to their high demand from the nuts and seeds manufacturing industry. Thus, the high price of raw materials is expected to impede the demand for nuts and seeds due to the high cost final product as well.

Asia Pacific was the largest region in the consumption of seeds and nuts with a revenue share of 90% in the global nuts and seeds market. The global nuts and seeds market is projected to rise at a CAGR of 1.7%. The market was worth US$1,137.06 bn in 2014 and is estimated to touch a valuation of US$1,279.44 bn by the end of 2021.