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Rising Number of Working Couples to Augment Growth of Baby Monitors Market

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Published on : Aug 03, 2016

Baby monitor refers to a device that is used extensively worldwide for babies in the absence of their parents. The baby monitor helps the attendant in monitoring the baby from when they are out of hearing distance. In recent years, these monitors were used primarily at day care centers when the attendants have to look after a number babies at once. Technological developments in the baby monitoring devices have contributed extensively towards the development of the baby monitors market across the globe. 

The baby monitors market can be classified on the basis of technology into:

  • Digital Baby Monitors
  • Standard Baby Monitors
  • Video Baby Monitors
  • Movement Tracker Baby Monitors

The baby monitors enable in monitoring more number of infants at the same time. As a result, the rising number of day care centers across the globe are projected to boost the demand for baby monitors in the next few years. In addition, the tremendously rising number of employment of men as well as women in developed economies is estimated to augment the growth of this market in the near future. Furthermore, the key players engaged in this market are making efforts to introduce innovative and attractive products in order to expand their consumer base and gain the competitive advantage in the market. 

The increasing number of online retailers presenting a huge range of products has improved the convenience and accessibility for the working parents. In addition, technological developments and innovations, such as built-in lullabies, movement trackers, and temperature control are some other factors expected to augment the growth in the coming few years. On the other hand, the low birth rate due to a sedentary lifestyle, increasing stress, and low fertility rate in developed countries are projected to curtail the growth of the global baby monitors market in the near future.

The prominent players in the global market for baby monitors include Samsung Electronics, Sony, Withings, Koninklijke Philips, Graco, Shenzhen Foscam Intelligent Technology VTech, Motorola, Lorex Canada and Angelcare, Dropcam, iBaby labs, and Genexus. These players are spending an enormous amount on marketing activities and advertising campaigns in order to enhance their sales figures and create a brand name for themselves in the next few years.

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