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Proliferating Demand for Natural Sugar Substitutes to Augment Growth of Alternative Sweetener Market

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Published on : Aug 25, 2016

With the shift in food habits of consumers, there has been a significant rise in the demand for sweet foods, beverages, bakery products as well. Due to busy lifestyle, consumers are shifting towards healthy and tasty food as they find it difficult to spare time for rigid exercise routines. Consumers have become more aware of the benefits of a healthy diet and are thus changing their food habits significantly. As alternative sweeteners are used in place of sugar and have health benefits as well, their demand is expected to significantly rise in the coming years. 

Rising Need for Healthy and Low Calorie Food Products to Fuel Demand for Alternative Sweeteners

The rise in the obese population has stirred the demand for healthy food products. The hectic lifestyle has impelled consumers to shift their preferences towards healthy yet tasty food products. Consumers are in need of food products that will be tasty and will not harm the health. The rising need for such products is expected to drive the demand for alternative sweeteners globally. Moreover, the growing demand for low calorie and sugar free beverages and food is another major factor driving the growth of the global alternative sweetener market. The surge in the number of people suffering from diabetes, cardiovascular diseases, and overweight problems are likely to boost the demand for alternative sweeteners in the future.

Food and Safety Rules Imposed by Governments to Impede Sales of Alternative Sweeteners

Excess consumption of alternative sweeteners causes several health problems such as extremely low calorie level and drop in sugar level. People who consume alternative sweeteners on a daily basis slowly gain an aversion towards natural sweets and fruits. The excessive use of alternative sweeteners impels consumers to give up high nutritious and healthy foods replacing it with artificially flavored food products with comparatively low nutritional value.

The global alternative sweetener market stood at a market worth US$11.5 bn in the year 2014 and is likely to reach a value of US$15.4 bn by the end of 2021. The market is projected to expand at a 4.2% CAGR from 2015 to 2021.