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Oust of Chocolate Milk from School Programs Leads to Reduction in Total Milk Consumption

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Published on : Jan 19, 2015

The battle of chocolate milk over plain milk has always been the utmost preference of many children when it comes to consuming nutritional content. Children mostly love the occasional taste of chocolate milk as a special treat. Nevertheless, some recent concerns regarding the added sugar in milk have resulted in the removal of milk from menus of school programs.  

Based on a new study in Canada, elimination of the chocolate milk from the school program menus concludes reduction in total milk intake among most of the children. 

Since, milk contains all the essential nutrients, proteins, important nutrients such as vitamin D and calcium and more, these are vital for healthy bones and teeth in the long run. However, lack of such essential nutrients during adolescence and childhood causes low bone mass in the adulthood.

But the main reason to eliminate flavored milks such as chocolate milk from school menus is the growing obesity among children due to added sugar.  

A leading study held by a group of researchers at the University of Saskatchewan in Canada published in Applied Physiology, Nutrition, and Metabolism journal states the comparison between the consumption of milk - by flavor and plain. They also investigated the factors contributing to the overall milk choice. The researchers measured the waste of the milk among the students between first grades and eighth grades and offered them both types of milk during the first and last four weeks of their 12 weeks research. However, children were only given plain milk during the middle four weeks and through this research study, they could determine the influences on the choice of beverages including whether or not the students consumed milk.  

According to this study, the total milk consumption was decreased by nearly 12.3% (eliminated chocolate milk), from 26.6% to 14.31%.

Research also proved that rural students, students receiving free milk, and other factors driving the convenience, cost, and taste influenced milk drinking decisions among students. The group of researchers also discovered that chocolate milk is convenient and cost-efficient than alternative food and drink combinations.    

The researchers conclude schools should promote drinking milk rather than restricting the choice of the beverage. They also suggest whether or not children will consume the lower sugar varieties offered in chocolate milk.