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New Collection of Wines Launched by Whole Foods

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Published on : Jun 05, 2015

Wines hailing from the Whole Foods Criterion Collection are developed to satisfy consumers’ urge for knowledge about wine. This is a one-of-its-kind series that offers the examples of the most sought-after styles of wine from around the world. The book provides information about the both new and serious wine drinkers and refers to the significance of developing preference and palate for wine. 

According to recently released reports a total of eight different kinds of wines and all them priced affordably will be introduced in 2015. The wines are selected by the experts from the Whole Foods Market as benchmark wines and point of reference for each significant styles for the inexperienced wine shoppers. The selection of wine will also prove to be very useful for the seasoned wine drinkers, especially to the rising number of people who are studying for the wine certification exams and are training to participate in blind tasting. Such wine enthusiasts can use this collection of wine to season their palate and nose to identify the distinct varieties. 

Earlier in April, the first Criterion Collection was launched by the Whole Foods Market. The collection of wines included an Argentinian Malbec and an Italian Pinot Grigio. The collection which is about to be introduced will include Italian Chianti, Chilean Carmenere, Spanish Rioja,¸and Coonawarra or Australian Cabernet Sauvignon. This collection is slated for launch in June this year and will be followed by other releases in the later part of June and September. 

Master Sommelier, Devon Broglie, who is also a global buyer of beverages for Whole Foods Market said that they were excited to launch a collection that would enable buyers to explore their preferences and palates. The Criterion’s classic will first enable the buyers to identify their personal palate and later discover the other styles in wines.