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Micromax Surpasses Samsung Sales in India: Canalys Research

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Published on : Feb 05, 2015

According to a research conducted by Canalys Research, Micromax has officially overtaken Samsung Electronics Co Ltd, to become one of the leading suppliers of smartphones to India. The Indian smartphone market is one of the most competitive and booming segments in consumer electronics.

Samsung has still argued against the new rankings. The company said that they are still in the lead, with a market share of 34.3 per cent in the October to December quarter from 2014. The company was citing data compiled by a research firm GfK.

According to Canalys, their report was released on February 3. The report said that Micromax holds 22 per cent of the market share for smartphones in India. The report was regarding the October to December quarter of 2014. The company’s share is 2 per cent ahead of Samsung’s 20 per cent.

The research report stated that nearly 21.6 million Micromax smartphones were sold in India within the period, which is nearly a 90 per cent boost than their previous year’s figures.

Asim Warsi, the vice president of marketing at Samsung’s Indian branch said that data in Samsung is taken in retail sales. The Canalys report was pointing to the smartphone shipments, not retail sales.

The error in readings could have been made due to the fact that Samsung has its own manufacturing facility in India, creating a mismatch in shipping levels.

Warsi added that the number of Samsung phones that are retailed are twice as much as the second best market player.

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