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Published on : Apr 06, 2018

In the backdrop of escalating competition in the e-commerce sector, global as well regional players are rolling up their sleeves and engaging in moves to expand the range of services. Flipkart Online Services Pvt. Ltd, an India-based prominent company majoring in e-commerce, has in April, 2018 entered into a pact with online travel portal, MakeMyTrip Ltd. that will offer its customers a gamut of travel services. Using the firm’s portal, the customers can book flight tickets to domestic airlines, along with a variety of services. The travel services will begin in the next few weeks and will include bookings for hotels, bus, and holiday.

Partnership to help Flipkart become One-stop Destination for all Digital Transactions 

According to Bengaluru-headquartered e-commerce firm, the move will pave way for realizing its dream of becoming one-stop shop for all its digital transactions offered through it portal. The nature of revenue sharing between the partners aren’t disclosed as of yet. The pact will give MakeMyTrip capitalize on an expanded consumer base of Flipkart.

The expansion of travel services by Flipkart is, albeit, not new. Of note, in 2016 allowed its customers to book flights and rail tickets using its portal. Earlier this month, India’s online shopping portal under Paytm Mall, has secured multi-million dollars from SoftBank and Alibaba, in a bid to bolster its logistics systems.

Prominent E-commerce Players Expanding Gamut of Services to Attract Customers

The e-commerce has been witnessing intense level of competition in various parts of the globe. Recently, there has been widespread speculation about the global e-commerce giant Amazon.com, Inc., looking to buy a majority stake in Indian e-commerce firm. The U.S.-based behemoth showed noticeable interest after Walmart has been potential talks to buy Flipkart since the last year raised the ante higher. As of now, the bid for the acquisition by Amazon is yet to be submitted.

On the other hand, in recent months, the U.S.-based e-commerce stalwart has focused on attracting customers in the emerging market, India. The company has been trying to get a significant foothold in the regional market by offering the customers faster deliveries and music and video streaming services through its Amazon Music via Prime membership plan.