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LED Display Market: Demand for Curved LED Display for Outdoor Signage Increases

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Published on : Feb 24, 2016

Growing demand for LED displays in outdoor advertisements has propelled the growth of the global LED display market. Rising awareness about energy conservation amongst end-users has further augmented the market growth. Advancements in LED technology and its growing applications in backlights of LED TVs, monitors and laptops have led to increased investments in the market. However, high initial costs of LED displays are expected to restrain the market especially across the price-sensitive economies such as India and China.  

In terms of applications, the global LED display market has been segmented into digital signage and backlighting. The backlighting segment includes applications of LED displays across smartphones, laptops, televisions, PC monitors, and others. Growing usage of smartphones is expected to boost the growth of the backlighting segment. The digital signage application segment has been further divided into indoor and outdoor signage.

Daktronics Installs Curved LED Display at a shopping Centre in California

Describing the competitive landscape, the report profiles some of the key players in the global LED display market such as Sony Corporation (Japan), Samsung LED Co. Ltd. (South Korea), Barco N.V. (Belgium), Panasonic Corporation (Japan), Daktronics Inc. (U.S.), LG Electronics Inc. (South Korea), and Toshiba Corporation (Japan). Market players are focussing on advanced LED technologies. 

Curved LED display offers a unique marketing opportunity by creating a visual centre piece within a mall. For example, the curved LED display designed and manufactured by Daktronics and installed at the NewPark shopping centre in Newark, California is a first of its kind with the main video display surrounded by additional freeform LED elements. This creates a digital facade with ambient lighting. Integrating the freeform technology with the main curved display offers promotional opportunities for both local and national retailers as well as non-profit and community organizations.