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Innovative Product Differentiation would Drive Global Market for Pasta

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Published on : Dec 07, 2016

From the homes of rich Italians, where pasta is said to have originated, to the modern kitchens worldwide – the global pasta market has evolved quite a lot over the years. Going forward too, the market will likely clock a significant single digit growth on the back of innovative twists being added to the product every now and then. Some of the big names operating in the global market for pasta are Armanino Foods of Distinction Inc., American Italian Pasta Company, ConAgra Foods, Inc., and Nissin Foods Holdings Co., Ltd.

The global pasta market can be classified into different categories such as macaroni, spaghetti, and noodles. It can also be bifurcated into fresh and dried pasta. Fresh pasta, seen in the refrigerators in supermarkets, have a shorter shelf life. They are made from eggs and flour and are comparatively tender than the dried variety prepared from semolina flour and water, minus eggs mostly. On account of fresh pasta being more expensive, dried pasta generates most of the sales in the global market

Longer Shelf Life and Hassle Free Preparation Boost Uptake

Pasta is a hassle free dish that can be rustled up without much preparation. It also enjoys a longer shelf life. These are the two primary factors that have driven growth in the market so far. Other factors pushing demand are the high nutritional quotient of pastas and effective distribution channels. To enhance their profits, sagacious manufacturers, both large and small, are also making pastas with added value. For example they are adding more fiber to it and trying to cut down on the carbohydrate. They are also making it gluten-free and fortified.

Rice and Noodles Provide Stiff Competition

The growing popularity of cheaper staples such as rice and noodles has dealt quite a blow to the global market for pasta. This is particularly true of the markets in India and China. Sale of pasta is low in the two countries on account of the lesser priced regional staples like rice and noodles having a stronghold. Lack of abundant availability of pasta in the most Asia Pacific markets is another reason for the poor sales.