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Increasing Preference for Breastfeeding to Boost Demand for breast Pumps

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Published on : Sep 14, 2016

The market for breast pumps is gaining significant momentum across the world, thanks to the increasing preference for breastfeeding among consumers. The growing awareness about breastfeeding and the availability of advanced healthcare technologies are also driving the demand for breast pumps across the world.

In addition, the presence of a favorable reimbursement scenario is likely to fuel the adoption of these pumps significantly in the coming years. However, the rising concerns over the increasing reports of contamination from used pumps are expected to limit their demand in the near future.

North America to Lead Demand for Breast Pumps

Geographically, the global breast pumps market is segmented into Europe, North America, Asia Pacific, and the Rest of the World. North America, among these, has been leading the overall market in terms of both, revenue and volume. Analysts expect it to remain dominant over the next few years. The U.S. and Canada are the key contributors in the North America breast pump market.

Asia Pacific has emerged second in the global market. As a traditional practice, people in Asia Pacific prefer breastfeeding over other mediums of baby feeding. The high rate of childbirth is also stimulating this market in Asia Pacific significantly. Japan and India the leading domestic breast pumps markets in this region.

The demand for breast pumps is also expected to witness healthy growth in Europe and the Rest of the World over the forthcoming years. The U.K. and Germany are driving the Europe market while Brazil, South Africa, Mexico are the key domestic markets in the Rest of the World.

Competitive Landscape - Snapshot

The worldwide breast pumps market demonstrates oligopolistic landscape, driven primarily Whittlestone Inc., Ameda AG, ARDO Medical AG, Mayborn Group Ltd., Medela AG, NUK USA LLC, Pigeon Corp., Lansinoh Laboratories Inc., Hygeia Medical Group II, Bailey Medical Engineering, and Royal Philips Electronics NV.

These companies are increasingly partnering with healthcare service providers in a bid to improve their visibility. They are also focusing aggressively on technological advancements in products to ensure effective expression of milk, convenience, and high level of comfort.