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Increasing Health Awareness among Consumers to Propel Demand for Gluten Free Food Products

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Published on : Aug 12, 2016

Known for its wide health benefits, gluten free food products have emerged popular among consumers. Gluten free foods are known for lowering cholesterol, dealing with digestive issues, and are considered less fattening as well. The growing demand for innovative gluten free food and bakery products is likely to drive the growth of the market in the coming years. Moreover, the concern about body fitness is also a major driver regarding the market growth. 

Rising Consciousness Regarding Weight Management to Fuel Sales of Gluten Free Food Products

With hectic lifestyle and changing food habits, consumers all across the world are looking for alternative food products to fast foods. The increasing consciousness of consumers towards weight management and the need for healthy diet, has substantially increased the demand for gluten free food products globally. Due to the various health benefits that gluten free food products provide such as easy digestion and lowering cholesterol level, it is being included as a substantial food product in the diet of many consumers across the world. The need for healthy lifestyle is also likely to boost the sales of gluten free food products across the world.

The demand for gluten free sweet and bakery products is also surging. Food products such as pasta, ready to eat meals, and baby food is also another major driver of the global gluten free food products market.

Low Awareness of Celiac Disease to Hinder Sales of Gluten Free Food Products

Celiac disease is said to occur when the ingestion of gluten food causes damage to the small intestine. The low awareness about this among consumers is likely to adversely impact the market. Due to low awareness, consumers tend to mistaken food packaging between gluten free food and gluten food. This leads to a high intake of gluten food products resulting in celiac disease. To curb this and increase the sales of gluten free food, it is imperative to set parameters regarding packaging of gluten free products to avoid misleading information being conveyed to consumers.

North America is likely to dominate the global gluten free food products market and is expected to touch a value of US$1.5 bn by 2021. The global gluten free food product market is projected to rise at a 7.7% CAGR from 2015 to 2021. In 2014, the market was worth US$2.84 bn and is estimated to touch a valuation of US$4.88 bn by 2021.