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Increasing Benefits of Convenience and Variety to Boost Global Hot Dogs and Sausages Market

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Published on : Aug 29, 2016

There is an increasing demand seen for hot dogs and sausages globally due to the variety, convenience, and taste being offered by them. The market for hot dogs and sausages is fuelled by the variety in consumption trends as well as patterns across a number of seasons and regions. The swift development of the retail sector, particularly, in the developing economies will also fuel the development of this market. 

Chicken Hot Dogs and Sausages to Overtake Pork 

The global hot dogs and sausages market in terms of type is segmented into chicken, pork, beef, and others. Hot dogs and sausages are manufactured by these variety of meats. Of these, pork held a dominant share in the market, however, the segment of chicken has come up as the most lucrative segments in the market owing to the increasing awareness about health amongst consumers. In addition, there has been an increasing preference for chicken instead of red meat due to the increasing cholesterol levels in red meat as compared to chicken. 

Additionally, chicken doesn’t have trans-fat, which is amongst the prime factors causing coronary heart diseases. This factor will fuel the demand for chicken hot dogs and sausages in the coming years. Another factor boosting the demand for chicken is its cheap price and no religious taboos related to its consumption. 

Rising Working Class to Fuel Growth of Market in Middle East and Africa

In terms of geography, the global hot dogs and sausages market is categorized into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa (MEA). Of these, the Asia Pacific hot dogs and sausages market is predicted to be the top market and is poised to take a share of over 39% till 2021. This region is fuelled by the increasing inclination toward fast food amongst the younger population, particularly in the emerging economies of India and China. 

On the other hand, the Middle East and Africa is poised to emerge as the most exponentially growing market. The increasing busy lifestyles of the working class and a number of marketing strategies by the key manufacturers operating in this market will fuel the growth of the market in the Middle East and Africa. 

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