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Imagination Technologies Opens a General Manager Role to Lead its Growing Operations in China

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Published on : Jul 24, 2015

As reported in London on July 23, 2015 by the Globe Newswire, Imagination Technologies has announced the appointment of James Liu as the general manager for the company operations. James will be appointed as the manager to expand China operations. This new designation was created by the company to strengthen the senior management team and connect more deeply with their customers and various partners in China. 

Mr. Liu carries 20+ years of experience in the electronics design industry of China. This designation and appointment creates great efforts in China and on Imagination. The company has achieved multifarious achievements by its customer support, strong processor design, sales and business development groups. It has also prospered due to its Pure consumer products team in China. 

 The semiconductor industry in China is rapidly growing to address opportunities in mobile consumer base and automotive and other emerging markets such as the IoT (Internet of Things). Mr. Liu’s job is to drive the commercial activity and organizational excellence in China. The Imagination’s operations in the region have a lot to explore in terms of opportunities.

The CEO of the company commented that Imagination already has a well-built and rapidly growing customer base in China. It has a well-established sales team, highly qualified team of R&D, and strong local support. This new role in Imagination defines the next phase of growth in the company. It demonstrates the importance of the company as both major semiconductor market and vast pool of talent. Mr. Liu’s talent, excellent track record, and strong relationships will leverage well within the country’s semiconductor ecosystem with academia, chip companies, government, foundries, and other key players. 

Mr. Liu said Imagination has an unrivalled IP portfolio that helps China compete with the best industries in the world. He said Imagination has endless opportunities in PowerVR multimedia IP, MIPS CPUs and Ensigma RPUs in this rapidly growing market. 

Of the many licensees of Imagination in China, some of the main ones include Actions Semiconductor, Lenova, HiSilicon, Rockchip, AllWinner, Ingenic Semiconductor, Spreadtrum, and others.