Published on : Oct 16, 2014
Japan’s Hitachi Automotive Systems is all set to unveil a line of innovative autonomous driving technologies as the trend of high-tech and automotive electronics takes the industry by storm. The suite of technologies were unveiled in northern Japan last week and included features such as no-hands self-parking, vehicle stability control in electric automobiles, precrash braking, and advanced adaptive cruise control. Hitachi plans to market the systems in 2016.
Safety systems in vehicles have become the need of the hour as governments across the globe have been planning and implementing strict regulations in this regard. The Japanese engineering and electronics conglomerate hopes to reposition itself as the leading supplier of automotive electronics with the unveiling of the new driving systems. In the words of Hitachi CEO Kunihiko Ohnuma, the motive behind the new suite is to make his company an “emperor” of hybrid and electric powertrains. Moreover, the company aims to develop and sell functions that are meant for everyday driving and uses and not just in times of emergencies that may or may not occur.
An example of such systems is the self-parking feature that enables a no-hands parallel and perpendicular parking while the driver keeps his hands off the wheel and feet off the pedal. The four fisheye cameras, together with Hitachi’s brake controller technology and power steering detects obstacles in the path and stops the vehicle when necessary.
Hitachi looks to accomplish two main goals with the launch in 2016: go higher up the ranking list and increase the company’s profitability and the key areas of focus will be safety systems, electric technologies, onboard telematics, and fuel-efficient drivetrains.