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Haier Recruiting 1Mn Messaging App Users to Sell Electronics

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Published on : Aug 28, 2015

Haier is listing down its sellers through WeChat. Haier is an electronics giant and the company social selling is the next big wave. Its aim is to have one million people selling various products by next year. This plan is aimed to be achieved through the country’s most famous messaging app, WeChat. 

Haier started this social-selling effort in the previous month and by far has been successful in recruiting 100,000 people to pitch its products through the messaging app’s Weishang. 

Weishang in WeChat allows its 500 million active monthly users to sell goods to each other and translate to micro-business. Weishang is an e-market function that permits all these functions. 

The CEO reported in the South China Morning Post on Wednesday that the company’s investment has been prolific so far. The investment indicates the success of the tablets, smartphones, LCD TVs, smartwatches, and even an Apple-certified smart air conditioner.

The final outcome of this e-commerce strategy will eventually be similar to the messaging apps such as Viber, WhatsApp, and KiK. 

Moreover, the Chinese users can advertise items they are planning to sell to their WeChat contacts through the app known as Moments. The app status updates all the necessary function.   

Authorized Haier sellers obtain a minimum commission of two percent, according to the Want China Times. This business strategy does not have any start-up cost associated with the practical elements of running a full-fledged business. Haier delivers the items sold by the seller directly to the buyer from one warehouse to another. 

Haier uses Weishang to expand into China’s mainland, where it already owns tens of thousands of physical stores. 

WeChat is the biggest messaging app in China. It has more than 500 million monthly active users as of March that is less than WhatsApp’s 700 million, KiK’s 200 mn and Viber’s approximately 250 million.